Author: Paul Wallbank

  • Webskills training course

    Webskills training course

    The Webskills course is a sixteen hour course, four hours over four weeks, that gives participants the skills to create a basic business digital presence.

    Held in association with training company Totco, Webskills gives participants the tools to build and maintain a professional and cost-effective presence on the web using WordPress, social media, online advertising and various cloud computing services.

    Over the four week course, we cover the basics of setting up a business website, ensuring you’ve protected your business’ intellectual property, the fundamentals of search engine optimisation (SEO) and how to use social media in the enterpise.

    At the end of the course the participants will have created a basic online presence for their business or organisation. The course is suitable for staff members, managers, small business operators or those looking at setting up their own venture.

    Participants cover

    • Defining your online identity
    • Intellectual property rights on the web
    • Choosing the right online tools
    • Creating a website
    • Online security
    • Listing with search engines
    • Understanding social media
    • Developing an e-commerce platform
    • Keeping your site up to date

    Requirements

    All participants are required to bring along their own laptop computer and have a basic understand of how to surf the web and use email. These courses are designed for business professionals.

    More details

    Contact Totco for more details on this course or Netsmarts for other ways we can help your business, organisation or community group identify and deal with challenges of our exciting era.

    Similar posts:

    • No Related Posts
  • ABC702 Weekends: Facebook and your Family

    ABC702 Weekends: Facebook and your Family

    For the first 702Sydney Weekend program for the year ABC 702 Sydney Paul Wallbank and Ian Rogerson looked at how to use Facebook safely.

    Facebook and other social media services are becoming an increasingly important part of our lives, so it’s important we understand the benefits and the risks involved in using the web.

    All the details of what we discussed in the program are available at the Facebook and Your Family post.

    One listener’s question we said we’d get back to was Emma who asked about Microsoft Word stopping her Mac from closing down.

    This is usually due to problems with an office plug in or the normal template. To attempt to fix the template, follow the instructions at the Word Mac site.

    As Ian suggested, it may be time to consider a more up to date program as Office 2001 is seriously outdated.

    Similar posts:

  • Facebook and Families

    Facebook and Families

    As the Internet has become a normal part of our family lives, social media services like Facebook are becoming important in the way people, particularly our kids, socialise and communicate.

    Most of this web use is positive however there are risks with these online tools so we do need to know how to manage social media services and reduce any problems we may have in our families and businesses.

    Understand the risks

    Facebook is an online service and all web based platforms share the same risks such as stranger danger, bullying, fraud and offensive behaviour – both kids and adults need to understand the risks.

    A good start is sitting down with younger kids and using some of the online resources available, the US Virginia Department of Education has a good interactive presentation on online safety.

    For Australian specific content, the Federal government’s Cyber Smart website offers advice to families at all ages; from grandparents to kids.

    Respect the rules

    All online services have rules that govern behaviour, one of the most common is a restriction on under 13s. This is partly because of the US COPPA law that restricts websites and social media services from advertising to children.

    Of the other rules that can cause problems Facebook has bans on hate speech and an almost pathological obsession with nudity. It pay to read the terms and conditions so you know what is acceptable.

    Under 13s should not use Facebook

    While for many kids Facebook is the way to talk to their friends online, parents should resist the pressure to sign their kids up until they are of the legal age.

    Regardless of what you think of the rules, many kids don’t have the maturity of to understand or deal with the issues of using social media sites. For that matter, neither do many adults.

    Should Facebook find out that an account is owned by a child under 13, they will shut it down immediately.

    Choose your friends carefully

    Everybody – kids and adults – should be cautious about friends they make online. Just accepting friend requests from anybody, or from those who look cute or cool, can lead to problems later.

    Set your privacy

    In Facebook you should set your default privacy settings to “Friends”. You can do this by clicking the arrow pointing down in the top right hand corner of the Facebook screen and selecting privacy.

    Having set your default privacy settings to Friends, you may want to further improve your privacy by continuing down the privacy screen and selecting functions like not allowing friends to post to your Facebook wall.

    Be careful what you like

    Liking products and pages can have consequences, at the very least others know what causes you’ve joined.

    Joining hate or bullying campaigns or pages is not a good look, so don’t do it if you think you may upset people around you.

    You are what you post

    Anything you put online is in writing against your name. If it’s going to upset people or cause trouble then don’t do it.

    In the United States one teenager found this out the hard way when her father discovered a Facebook post criticising him and her mother. He shot her laptop and then posted the video onto her Facebook page.

    Practice Safe Computing

    Services do get hijacked, so have strong passwords, up to date virus checkers and make sure the computer is fully up to date with security patches.

    Never share passwords with friends or siblings and use different passwords on each service so if Minecraft gets compromised, Facebook or email doesnt’ as well.

    Put computers in common areas

    Kids’ computers should be in common areas and use of any Internet enabled devices like iPods and mobile phones in places like bedrooms should be strongly discouraged.

    Be open to talking

    If anyone in your family seems to have a problem with computer use such as getting upset, socially withdrawal or acting unusually then talk to them. This happens with adults as well.

    One thing to remember is that punishing people, particularly kids, rarely works well with these technologies so it’s best to make it clear they won’t be in trouble if they come to you with a problem they are having on the net.

    It’s not just kids

    We have to remember its not just kids who get into trouble online, there’s no shortage of adults who have created problems for themselves and their families through irresponsible online behaviour. So parents need to watch their own social media usage as well.

    Should someone in your family be having a problem, then don’t hesitate to talk to the school, employer or Internet provider if there’s issues that need to be addressed.

    There’s lot of online services services and resources such as Cybersafe listed above. Also don’t hesitate to call any support lines such as Lifeline or Beyond Blue if you are seriously concerned about a family member’s wellbeing.

    On balance, the web and social media are positive influences on most people’s lives so by using commonsense and playing safely, the majority of families will avoid the really terrible stories we hear about online problems.

    Similar posts:

  • Paying the piper – the cost of the internet’s walled gardens

    Paying the piper – the cost of the internet’s walled gardens

    With the web increasingly dominated by four major, and many minor, fiefdoms the cost of being part of those groups is gradually becoming clear.

    As part of Facebook filings in advance of their public float they published the key agreements with their developer partners including that with games provider Zygna, technology journalist Tom Foremski has a disturbing look at Facebook’s conditions that illustrate the costs and risks.

    In terms of the costs, Tom identifies Clause 2.1 of Facebook’s “Statement of Rights and Responsibilities” – shown as Annex 1 in the Developers  as probably the biggest price for all content creators;

    … you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (“IP License”). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

    So by sharing something on Facebook, you grant Facebook the right to do what they like with what you’ve created. That’s something worth thinking about.

    For anybody trying to make a living off Facebook, it’s important to consider they also retain the right to throw you off the service at any time. From clause 4.10 of the Statement Of Rights Annex;

    If you select a username for your account we reserve the right to remove or reclaim it if we believe appropriate (such as when a trademark owner complains about a username that does not closely relate to a user’s actual name).

    So get into a trademark dispute with a big corporation – and often their lawyers cast a very wide net on potential similar spellings – and your account is shut down.

    There’s also the specifics of the Zynga agreement that should concern anyone investing in the games company. Right at the beginning of the agreement we see this clause;

    The parties further acknowledge that Zynga is making a significant commitment to the Facebook Platform (i.e., using Facebook as the exclusive Social Platform on the Zynga Properties and granting FB certain title exclusivities to Zynga games on the Facebook Platform). In exchange for such commitment, [*] the parties have committed to set certain growth targets for monthly unique users of Covered Zynga Games.

    So Zynga is closely tied into the fortunes of Facebook, we knew that on a business level but now we know just how deep and binding the agreements are.

    We should be clear, all the major social media and online services have similar clauses on intellectual property and copyright infringements; there’s no shortage of businesses who’ve been caught out by eBay or Paypal and plenty of people found their Google accounts shut down by their obsession with real names.

    For all businesses the message is clear – be careful before committing totally to one online platform or another. Should you end up in a dispute, or find you’ve backed the wrong service, it may be a very costly process to get your company off that platform.

    Similar posts:

  • Tracking the troll

    Tracking the troll

    A BBC journalist hunted down a Facebook troll notorious for posting offensive messages on memorial sites.

    He turns out to be sad, bitter and inconsequential man. But we knew that he would be.

    What’s sadder is the troll’s view that “he’s done nothing illegal” and so that makes it acceptable.

    The idea that offensive, immoral, destructive or unethical behaviour is okay as long as the perpetrator believes it’s “legal” is a rot in the heart of our society.

    It’s not just Facebook trolling layabouts living on a Welsh housing estate that have this view – it is shared by many of our business, political and community leaders, it’s tolerated and even encouraged in our political parties, boardrooms and clubs.

    We have a long road ahead to fix this.

    Similar posts: