The Webskills course is a sixteen hour course, four hours over four weeks, that gives participants the skills to create a basic business digital presence.
Held in association with training company Totco, Webskills gives participants the tools to build and maintain a professional and cost-effective presence on the web using WordPress, social media, online advertising and various cloud computing services.
Over the four week course, we cover the basics of setting up a business website, ensuring you’ve protected your business’ intellectual property, the fundamentals of search engine optimisation (SEO) and how to use social media in the enterpise.
At the end of the course the participants will have created a basic online presence for their business or organisation. The course is suitable for staff members, managers, small business operators or those looking at setting up their own venture.
- Defining your online identity
- Intellectual property rights on the web
- Choosing the right online tools
- Creating a website
- Online security
- Listing with search engines
- Understanding social media
- Developing an e-commerce platform
- Keeping your site up to date
All participants are required to bring along their own laptop computer and have a basic understand of how to surf the web and use email. These courses are designed for business professionals.