Category: advice

  • 12 rules for using the web

    12 rules for using the web

    I’m currently writing a book, provisionally titled Seven Steps to Online Success. One of the chapters looks at using social media for business and I included twelve rules to keep businesses out of online purgatory.

    On reviewing that chapter, the rules really apply to the web in general. So, with a little bit of editing, here are the 12 rules for using the web;

    1. Show respect to everyone. Even people you find disturbing, you’ll quickly learn the Internet is mankind’s gift to the disturbed, deluded and downright deranged.
    2. Listen. Once you’ve filtered out the crazies, you’ll find the collective intelligence of the web can be quite powerful.
    3. Converse. The big currency in social media is conversation, by joining in with constructive comments you enhance your reputation.
    4. Be constructive. Add value to the conversation
    5. Positivity. The web rewards the positive more than the negative, by all means post critical comments, but it’s best to for your posts to be more positive than negative.
    6. Be honest. Social media has a horrible way of catching people out, so don’t tell porkies.
    7. Associate with the smart kids. You’re judged by the company you keep, just like in the school ground.
    8. Don’t constantly plug your services. You’ll be branded a spammer and shunned.
    9. Social media is not a numbers game. Don’t obsess about the number of Twitter followers or Facebook friends. Quality beats quantity every time.
    10. Never post when drunk or emotional. You will regret it.
    11. Step away. If you find a social media channel is taking up too much of your time or passion, take a break.
    12. Learn. Use what you’ve learned.

    Seven Steps to Online Success is due out in Australian bookstores in June. In the meantime, my new business Netsmarts is running workshops helping businesses use Google and News Limited’s free local search services to grow their business.

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  • So you want to be an entrepreneur?

    So you want to be an entrepreneur?

    There’s a school of thought that starting your own business is the passport to independence from the rat race or liberation from the servitude of employment.

    A lot of blogs, books and writers encourage this idea and there’s no shortage of multi level marketers telling you self employment is the pathway to wealth and status.

    On his Planning Business Stories blog, Tim Berry looked at one of the other sides of self-employment, that you’ll become unemployable.

    Tim’s observations are right, but there’s a few other downsides to consider before trashing your cubicle, cashing out your savings and establishing that radical startup or buying a doughnut franchise.

    I don’t want to work for a boss anymore
    If you think your boss is an unreasonable swine wait until you deal with customers, particularly those who don’t pay their bills. Then there’s shareholders, business partners, suppliers and the taxman.

    You’re leaving the rat race
    No you aren’t. As a business owner you’ll find there’s a lot more rats than you thought when you worked for The Man, as the man employs lawyers, debt collectors and HR staff to deal with the rats.

    The sad thing is you’ll probably end up being even more in the rat race, it’s just that you may not realise you’re racing the other rats as you aren’t stuck in traffic with them anymore.

    I want to be the boss
    That’s a noble and fair aspiration. Just be aware that in your own business, you take the risks and responsibilities too.

    The boss at BigCorp can often mess up and move onto bigger and better things as the organisation is usually big enough to hide the mistakes and it’s often in senior management’s interest to hide their subordinates’ mistakes from the shareholders or taxpayers. In your own enterprise, it’s your own assets at stake.

    I’ll get a better share of my rate
    A common gripe with skilled workers, like plumbers and lawyers, is they get ripped off by their employer who pockets 3/4 of their hourly rate.

    When you start your own operation, you’ll learn the existence of overheads and soon realise why you were only paid a quarter of what you were charged out for.

    The only way to get rich is to work for yourself
    Kind of sort of true, except there’s a big survivor bias in that saying. The people who do really well out of building a business receive accolades and boasting rights, those who don’t get quietly on with their lives if they are lucky.

    In a capitalist society we reward risk, and the biggest risk you can take is setting up your own business. If you’re successful you’ll be rewarded, but the risk of comparative failure is high which is why successful entrepreneurs get more money and accolades than successful managers or politicians.

    You’ll work fewer hours
    This is probably the greatest myth of all, usually perpetuated by someone selling a multi level marketing scheme. In truth, you’ll work longer hours and many of those will be unpaid as you chase up debts and fill in government paperwork.

    On the rare occasions you do get to sit down and catch up on the news, you’ll learn to dread reports that the government is going to “simplify” or “reform” something. This will almost certainly mean more paperwork for you.

    Keep in mind that no politician – be they Republican, Democrat, Conservative, Liberal, New Labor or Labor – is “business friendly”. At best they are sympathetic in the way a non-lethal host parasite is to a warm mammal.

    You’ll never work in this town again
    Tim’s article makes this point well, that if you spend any considerable time working in your own business – be it a startup, consultancy or small business – you’ll find it difficult to get a job in the corporate sector.

    I personally found this after 12 years of running a moderately successful business, basically I was told all of that experience was irrelevant to a corporate management position. In big business terms, I’d have made a better career move if I had been driving a bus for those dozen years.

    All of this isn’t to say you shouldn’t strike out and build your own business, for many of us it’s the course in life that suits us and what we work best at. But it isn’t the lifestyle for everyone.

    We certainly shouldn’t be saying those who aren’t suited to this lifestyle are bad or inferior people; most folk simply don’t want to take the risks and demands on family, finances and nerves that running your own business entails and this is fair, sane attitude to take particularly in a time of uncertainty.

    Successful entrepreneurs have certain skill sets and a focus which can be tough on families, friends and children. For many there’s an element timing and luck as well.

    For the success of a capitalist society, we need to celebrate and reward the entrepreneurs and risk takers, but before anyone dives into a start up or small business it’s best to understand the risks and costs involved.

    Good luck.

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  • Shopping safely online

    The New York Times’ story on Tony Russo and his online sunglasses business is a reminder of how we should be careful when shopping online. Just because a website appears on the first page of Google or offers what appears to be great prices, we shouldn’t be suspending the same rules we’d use when shopping at the local mall.

    So here’s some thoughts on buying those big ticket items online;

    Know your prices
    Before venturing online, check what your local stores are offering so you know what the prices are locally. For some items, you may find the nearest department or speciality store offers the best deal.

    What is the list price
    If you’re buying a brand name product like shoes, books or sunglasses, visit the manufacturers and distributors’ websites. Know the range available and what the prices are from the source. You should also note what are the current models just in case you encounter any superseded stock online.

    Ask your friends
    You’ll find many of your friends and relatives have been happily shopping online for a while, ask them where they are buying. They’ll be able to tell you what works for them along with some traps to avoid.

    Do your search
    Search for the products you are looking for using two or three search engines; say Google, Bing and Yahoo!. Don’t just choose the first result that comes up, have a look at five or six of them across several pages.

    Check their stock levels
    You don’t want to deal with sites that don’t have any stock as this can indicate a shoestring operation. Also keep in mind if different online retailers are reporting the same stock levels, then they are probably “drop shippers” who don’t hold the stock themselves but deliver straight from the distributor’s warehouse. Drop shippers usually don’t offer much beyond cut throat prices so be aware that after sales service is usually not their strong point.

    Do some research
    Once you’ve found what appear to be legitimate retailers, check out their reputation by doing a search on the business. For US based retailers you can also check out the Better Business Bureau or Consumerist.com. Make sure you go beyond the first couple of pages.

    Watch out for shipping costs
    One of the biggest traps for online shoppers is high shipping and insurance costs. Check these before submitting your order as sometimes you’ll find a cheap headline price is padded by extortionate courier charges, this is a common problem on eBay and other online auction sites.

    Use a credit card
    With a credit card you have some protection in the event of a dispute. Other forms of payment, particularly cheque and money order, give you little if any recourse should there be a problem. Paypal isn’t recommended as the service is know to tie all parties up with paperwork and inconsistent policies when there’s an argument.

    Check your statements
    After an online shopping binge, watch your credit card statements closely for any irregularities. Keep in mind if you are buying from overseas sites that you may get stung by unfriendly exchange rates so factor those into your costs.

    Take care
    The old saw, “If something sounds too good to be true, it probably is” holds true on the Internet. If someone’s offering an unbeatable bargain at an amazing price, be skeptical and take care.

    Online shopping opens a world of deals to the canny customer and offers real value for money for the right products, so taking a little care to avoid the crooks is well worth the effort.

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  • The Smartphone wars

    The mobile phone market has become a lot more competitive this morning with Microsoft’s launch of their new mobile phone system, Windows Phone 7, which will be appearing on new phones in the shops over the next few weeks.

    For the Australian market Vodafone have announced they will make Window 7 available on the new HTC 7 Trophy model while Telstra are offering it on the HTC 7 Mozart and  LG Optimus 7Q.

    Interestingly, Optus haven’t announced what handsets they will be selling Window Phone 7on while parent company Singtel are offering the same handsets as Telstra in Singapore which, depending on exclusivity agreements, might mean Optus will have some suprises at today’s Australian launch of the product.

    Should you be looking at buying a phone, you’ll find there will be a big push on the Windows 7 models as the telcos and phone sellers are desperate to have another smartphone alternative to the iPhone alongside the Google Android models.

    Last week before the Australia Israel Chamber of Commerce Telstra chief executive David Thodey described some of the challenges his organisation has with Apple and that frustration is shared by all the telcos and retailers who hate seeing the bulk of the profits going back to Steve Jobs.

    So if you do set foot into your local phone shop before Christmas expect the hard sell on the Windows and Google Android phones as the dealers will be seeing better commissions from those devices.

    As well the obvious incentives to salespeople, Microsoft’s always impressive PR machine has been rumbling away on this for several months after Windows 7 was launched at the Barcelona World Mobile Congress last February showing off early versions of the phones so we’ve had a chance to play with the devices and they certainly behave nicely.

    It may be that the Windows 7 phones may well be the right thing for you. A play with them finds them fast and responsive with built in support for standard Microsoft features such as Exchange and Office applications along with consumer attractions such as XBox Live.

    Where the Windows phone sits in the market is going to be interesting — we’ll almost certainly see the Microsoft and Google phones selling at cheaper price points than the Apple iPhone — however Apple tend not to respond to price wars so the battle is going to come down to features.

    The real battle ground will be in the applications space as we now demand more from our phones. For most smartphone users, actually speaking on the thing is a small part of what they use the device for. US technology writer Robert Scoble points out Google’s Android system has over 100,000 apps available while Apple has 270,000. That’s a lot of catching up for Microsoft.

    Although if any organisation can do this, it’s Microsoft as they have a well established culture of supporting developers for Windows applications alongside a massive army of resellers and support companies which all have an interest in the success of Microsoft’s latest product.

    The biggest player, Nokia, isn’t taking this lying down with at least one new product launch coming up in the next few weeks. So the run up to Christmas is going to be fun for mobile phone resellers.

    If you are shopping for a new phone, it might be worthwhile nursing the old one along for a little while, let the early adopters deal with the teething problems and seeing which product meets your needs and budget when the hype settles down.

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  • Choosing your friends

    The signing up of web entrepreneur Jason Calacanis to a somewhat unsavoury Facebook Group illustrates the danger of befriending strangers online.

    It’s been a bit of game harvesting followers on Twitter, friends on Facebook and connections on LinkedIn with people desperately befriending strangers from around the world with little thought on who these people really are.

    While this has been good for people who measure themselves by the number of people they claim to know, it really hasn’t added value to most people’s networks.

    The real value is in connecting with people whose ideas, interests and lifestyles are of interest to you. It could be your family, your old school and work mates or someone who shares your passion for cat shampooing.

    Reduce these social media channels just to a numbers game and suddenly these networks have no value except to the small group of uber users who’ve it their life mission to harvest a million followers.

    For normal people with lives, careers and other interests there’s no point in treating Facebook as a competition to gather the most friends. The whole aim of these online networking channels is to enhance your life, career and interests.

    That’s why we all should take care with the people we befriend online and only choose those who we know and respect. We are judged by the company we keep.

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