Category: demographics

  • McDonalds and its shifting market

    McDonalds and its shifting market

    “No business or brand has a divine right to succeed,” said McDonald’s CEO Steve Easterbrook last May.

    As McDonalds’ management desperately try to adapt to a changed marketplace, Bloomberg Business spoke to some of those bearing the greatest risks – the fast food chain’s franchisees.

    The expansion of menu items and the shift to more custom produced burgers is creating problems for franchisees and store managers as equipment and procedures designed for simpler times struggles with varying demands.

    McDonalds is in a terrible bind as the company faces a society-wide shift in consumption that leaves its business model stranded at the same time that the market is wanting more customised products.

    The latter is an aspect that many businesses whose success and profitability is based on mass production are now facing as customised products become easier and cheaper to produce.

    While McDonalds isn’t likely to go out of business soon, the broader trends aren’t running in its favour. That’s bad news for both the company and its franchisees.

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  • Japan’s adjustment to a low growth society

    Japan’s adjustment to a low growth society

    As the world worries about whether China is the next Japan, the Japanese themselves are getting on with life in a low growth economy.

    One of the latest ideas is to convert disused golf courses into solar energy farms as manufacturing giant Kyocera proposes a solution to deal with the nation’s power shortage after the closure of the Fukushima power plants.

    Japan’s golf course boom of the 1980s, which they exported around the world, was a classic case of overinvestment driven by easy money and lax lending standards. Something that China has certainly had in spades.

    The aging nation isn’t doing a perfect job however with the Washington Post reporting that the country’s over 65s are convicted of more crimes than juveniles and the sad reason is seniors are shoplifting to survive.

    One of the major mistakes made by Japanese governments through the 1990s was to pour money into corrupt civil projects to stimulate the economy. That money was largely wasted on bridges to nowhere and bullet trains to tiny towns which did little to add to the nation’s productivity or build a safety net for the aging population.

    Japan may well be leading the way for other aging nations, we need to heed their mistakes before our societies follow them.

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  • Defining the workplace of the future

    Defining the workplace of the future

    Last week in Sydney recruitment company Indeed sponsored a Future of Work summit to tease out some ideas about the what jobs will look like in the future.

    While I wasn’t able to attend, being in Melbourne to deliver the Managing the Data Age presentation, I did manage to attend a lunch where Paul D’Arcy, the head of Indeed’s Hiring Lab, spoke about some of the trends we’re seeing in the workplace.

    “One of the things we see is the change in the role of work over time,” says D’Arcy. “There was a period before the industrial revolution where work was where natural resources were. With the industrial revolution there was a shift to where the companies were organised.”

    The interesting thing with that view is that the companies of the early industrial revolution gathered where the natural resources were easily accessed and finish products could be shipped as we saw when visiting England’s Ironbridge, one of the birthplaces of modern industry.

    D’Arcy sees technology changing the idea that work goes to the companies, “where people with highly in demand skills congregate then that’s where jobs are created.”

    The employment centres of the future will be the cities that attract those highly skilled workers, D’Arcy believes.

    Spreading the developer love

    One of the changes Indeed has seen in the workplace is how coding has now become a widespread skill with three quarters of all software developers around the world being employed by software companies. In the US it’s only 7% of coders are working for pure tech organisations.

    Marketing is one field that has seen a dramatic shift says D’Arcy, “marketing has seen an enormous shift from what was predominately a creative industry to one driven by data.”

    One of the constant questions confounding those of us writing and speaking about the future of business is ‘what will be the jobs of the future?’ While D’Arcy didn’t really have that answer one of the points is clear that programming and coding will be among the skills in demand over the near future.

    In the longer term it’s still not clear exactly what jobs will be in demand in twenty or thirty years time, then again twenty years ago who would have guessed many of the technology jobs in demand today would have even existed.

    While we’re still struggling with what roles will define the workplace it’s clear the location of the workplace is changing as well. The worker of the future will be a much more mobile creature than today and that has ramifications for the future.

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  • Management in an age of information abundance

    Management in an age of information abundance

    The Twentieth Century was defined by abundant and cheap energy while this century will be shaped by our access to massive amounts of data.

    How do managers deal with the information age along with the changes bought about by technologies like the Internet of Things, 3D printing, automation and social media?

    Management in the Data Age looks at some of the opportunities and risks that face those running businesses. It was originally prepared for a private corporate briefing in June 2015.

    Some further background reading on the topic include the following links.

     

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  • Defining the jobs of the future

    Defining the jobs of the future

    Once again the question of what happens to the jobs of today in the face of technology is raised in a Quartz story by Zake Kanter looking at how driverless cars will lost the US economy millions of jobs over the next decade.

    Zake isn’t alone in this, just one study predicts half the US police workforce could be put out of work as autonomous vehicles take to the road.

    Worrying about today’s jobs is understandable as it’s clear the news won’t be good for many occupations. However the discussion should be about what roles are going to be needed in the future.

    Looking back

    Should we go back a hundred years there were a huge number of people, primarily young boys, employed in cleaning roads of horse dung. The equine industries provided work for tens of thousands of workers ranging from skilled blacksmiths and buggy makers through to those unskilled street sweepers.

    Most of those people lost their jobs and their careers became redundant as the age of the motor vehicle took over.

    Yet those displaced eventually founds jobs – as mechanics, panel beaters, traffic cops and gas station workers – although for many the dislocation was tough.

    Automotive transformation

    The motor car also stimulated a transformation in society as it made travel easier and wide scale logistics viable. Those changes allowed supermarkets, drive-in theatres and fast food chains to develop, all of which were unthinkable at the beginning of the Twentieth Century.

    Industries like fast food and the drive-in theatre were also driven by the demographic and social changes of the mid-Twentieth century as concepts like the teenager and the consumerist society were developed.

    Demographics and economy

    Those changes to demographics are important as well, the developed economies’ aging populations and shifting income patterns are going to determine the shape of society and the workforce even more so than technology.

    For businesses and governments assuming the mid Twentieth Century consumerist economy is the future the next wave of change could be a difficult time. Even more so given that model of growth and employment was allowed to continue far beyond its natural life by the 1980s credit boom.

    Credit, and banking, will be one of the challenging fields for the next decade as governments struggle with the consequences of guaranteeing institutions during the Global Financial Crisis along with the disruptions of higher frequency algorithmic trading, Big Data analytics and startups with new payments platforms.

    Disruption everywhere

    The disruptive effect on the banking industry by new technology will be repeated across sectors with startups and new business models challenging everyone from retailers to window cleaners, it’s not just the automotive industry that’s challenges.

    While it’s difficult to predict exactly what the world is going to look like in 2025, it is clear that many industries and occupations will be struggling with a very changed world. The task for managers and business owners is to be aware of unexpected threats and opportunities.

    Some of the opportunities are going to lie in studying statistics – essential in a world of big data – and learning the basics of software coding. Design is another area that is going to need many new workers.

    For today’s workers, it’s more important than ever to be grabbing the skills required to be employed in the industries of the mid Twenty-First Century.

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