Cloud computing and Small Business September Digital Day

Sep 192011
 
Digital Day for Small Business September 2011showing how to use cloud computing and social media to grow your business

As part of the NSW state government’s Small Business September Digital Day for Startups and Growth Businesses, we’ll be looking at exactly what cloud computing is and how it can help businesses.

Some of the services we discuss in the presentation are listed in the Netsmart’s web post on the 5 essential cloud computing tools for business. Although there’s many more we’ll mention that can help organisations of all sizes.

Given the time constraints and the event’s focus is on the specific social media and cloud computing tools available to small business, much of the background information to the Online Tools to Turbocharge Your Business session is available in the previous series of posts about cloud computing previously done for the 2011 City of Sydney Let’s Talk Business series.

Detailed information from that presentation can be found on the following pages;

The networked business Part 1: What is cloud computing?
The networked business Part 2: The benefits of cloud computing
The networked business Part 3: Managing risk in the cloud
The networked business Part 4: The business case for cloud computing

All of the tools discussed in the Small Business September presentations are available in our ebook, Online Business Essentials which is available for all subscribers to our newsletter.

If you’d like to see the presentations themselves, both The Networked Business and Online Tools to Turbocharge your Business are available through the Slideshare service.

Seats are still available for both of the Digital Day presentations at the Telstra Experience Centre, Level 4, 300 George Street, Sydney. The Start Up session begins at 8.00am and the presentations for growth businesses begins at 1.00pm.

Come along if you’d like to learn how social media and cloud computing can help your business improve productivity while building an online brand.

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What is cloud computing?

Aug 192010
 
teamwork in the cloud

Cloud computing is about using other people’s computers to do the work for you.

Rather than having programs running on your computer and saving information to the hard drive, a cloud service connects to your system and you access both the program and your data through a web browser such as Firefox, Internet Explorer or Safari.

That service could be free such as Hotmail and Flickr or it could be paid for like Salesforce or Google Apps. Either way, they use a “cloud” of computers to provide the application and store their customer’s data.

Having your applications and data saved on someone else’s servers brings a number of advantages in security, cost and flexibility.

For businesses, that flexibility comes out of not having to buy complex software licences for their networks, instead they only pay for what they use. For home users it means not having to install software that often slows down machines and sometimes conflicts with other programs.

As we use the Internet more on our phones or with mobile devices like the iPad, having the advantage of not needing different software versions for each device makes it easier for us to access and use the information that used to be locked in our personal computers or office servers.

Cost too is an important factor, while many programs such as Yahoo! Mail and WordPress are free, even the paid for programs like Sassu and Basecamp offer considerable savings over their traditional competitors that require you to buy a disk and install the tool on your system.

One of the reasons for those reduced costs is the cloud services are sharing the resources between many users. That reduces the supplier’s distribution and support costs while making it easier for them to update their program when new features or security problems appear.

Security is probably the most misunderstood part of cloud computing. While cloud services do require a degree of trust in the supplier, most providers are providing a much more secure and trustworthy computer environment than most homes and businesses.

There are downsides however; you do need to have a reliable Internet connection and you do have to trust that your supplier will not only keep a secure environment but also won’t share your data with others and won’t go broke.

While some of those disadvantages with cloud computing mean that some businesses — particularly those in the medical and banking industries — have to be careful about using online services, for most homes and enterprises the cost and flexibility benefits outweigh the risks.

Over the next few years we’ll see many, if not most, computer programs move onto the cloud as reliable Internet becomes commonplace. It is the way the IT industry is heading and where we will all be doing our computing in the next few years.

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Choosing a content management system

Jun 212010
 

Last week I was asked by a business owner what is the best open source Content Management System for their website. Like many questions in technology, the answer was “it depends”.

Discussing open source and CMS in the one sentence is dangerous as you enter a world of religious geek wars were relationships and reputations are ruined over arguments concerning which product is best; think of the Mac versus PC war fought on a thousand fronts.

There’s also the danger of business owners misunderstanding what “open source” means; to many it means “free” because they don’t realise most of the implementation cost of technology is in the labour time of setting the systems up, not the initial purchase cost. Another risk lies in being blinded by the word “free” results in the business being locked into an inappropriate and ultimately more expensive solution.

This isn’t say the same thing can’t happen with a proprietary system either and often you’ll find being locked into one software vendor means you’re forced into expensive upgrades whenever it suits the vendor’s marketing plan.

Software licenses themselves are a source of risk, in the case of one major technology company I wouldn’t be surprised to learn that half their customers are in breach of their user agreements due to some obscure, arcane and contradictory clause buried deep in the legalese. Not that the software company itself would know, being just as befuddled by their own license conditions as their long suffering customers.

Of the open source Content Management Systems, three options stand out from a crowded field; Drupal, Joomla and WordPress. Each one has it’s own benefits;

WordPress

One of the features that marks WordPress out as the leader in the blogging world is its CMS functions. For most websites and business, WordPress combines ease of use with a vast range of plugins, templates and features. Because of its popularity, there’s an army of consultants and webmasters who can get a professional, corporate looking WordPress based website up and running.

Joomla

Coming from website development roots, Joomla based sites don’t have a habit of looking like blogs that WordPress based sites sometimes do. Like WordPress, Joomla has a large base of developers and supporters and offers access to a wide range of extensions and templates. It offers more flexibility than WordPress if you want to customise your site’s look or feel.

Drupal

Drupal is the best if you want a technical solution. While it’s more expensive and time consuming to set up, it offers more flexibility and power for the business. Drupal is probably the best choice if you have a high traffic site with lots of often changing content.

The ultimate solution comes down to what is right for your business so it’s best to get an expert in to have a look at what your current needs and future plans are for your website. Both Smartcompany’s Aunty B and Craig Reardon have previously looked at how to find the right experts.

One thing to keep in mind when asking experts is that religious aspect; many websites designers are evangelists for one platform or another, so ask widely and remember to be firm about your budgets.

I’d be interested to hear from business owners what their experiences have been with the different platforms and in seeking advice, so please comment below on what you’ve found when shopping for a CMS. Religious geek flamewars on the topic are welcome as well.

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Has Microsoft learned anything from Vista?

Jun 022009
 
In 2001 Microsoft released Windows XP

CNet’s Ina Fried reports Microsoft has set an October 22 release date for Windows 7, their new operating system to replace the flawed and unpopular Windows Vista.

In an article earlier this year, Ina quoted Microsoft Senior Vice President Bill Veghte that Microsoft has learned important lessons from Vista.

One lesson they appear not to have learned is how multiple versions of the product confuses the marketplace and tarnishes their brand.

That we still have FIVE versions of the new system, and that they’ve locked themselves into a release date before the final Release Candidate version, doesn’t bode well for Windows 7.

As usual, the advice for most computer users will be to sit and wait until the first Service Pack is released. I wonder if Microsoft will repeat the bluff of claiming there will be no service pack which failed so dismally with Vista?

Let’s see if they’ve actually learned anything from the humiliation that was Vista.

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IT for the future

Jan 102009
 

CNET’s Matt Asay looks at a Goldman Sachs report forcasting IT spending for 2009. To say the predictions are dire is an understatement. 

Mark’s comments are interesting. He takes issue with Goldman’s view that open source and Software As A Service (SAAS) spending will fall as corporates focus on known vendors such as Microsoft and Symantec.

I tend to agree with Goldman’s analysts that the big corporates will turn conservative for the next few years as they focus on their core operations. As long as their IT infrastructure is good enough, that’s where they will stay.

The real action for open source and SAAS will be in the SME sector. Small businesses will be under more competitive and cash pressures as the global depression bites. The who survive the next three to five years will be the ones who do things smarter, quicker and cheaper than their opposition.

This is where open source, and more important, SAAS come into their own as they give smaller enterprises flexibility and cost advantages.

Some of today’s small businesses will the giants of the next economic boom and many of them will be giants because they embraced the new tools and technology available to them.

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