Using Cloud Computing to grow your business

A two hour workshop on using cloud computing in your business

Cloud computing tools can help your business grow, improve flexibility and build profits.

ABC radio commentator and author of eBusiness, Paul Wallbank, looks at how you can use these services to improve your business’ profitability, be more flexible and overcome the problems often found by growing businesses.

This two hour evening workshop is part of the Bondi Business Enerprise Centre’s social media progam. Seats are $35 and bookings are essentials. Contact the Enterprise Centre to secure your place.

Address:
Denison Street
Bondi Junction, NSW
2150
Australia
Map and Directions

Date: 20/06/2012

Start Time: 5:30 PM
End Time: 7:30 PM

Price: A $35.00

Similar posts:

Disrupting the markets

Mary Meeker’s All Things D tech industry presentation raises some fascinating points.

Generally it’s not a good idea to have nearly a hundred slides in a presentation, but Mary Meeker’s overviews of the tech industry are so rich in data it’s impossible not to spend a weekend looking over the entire sldieshow.

Last week Mary gave her presentation at the All Things Digital conference and as usual she identified a range of trends and issues in the technology industries.

Smartphone upsides

Still the early days of smartphone adoption, with 6 billion mobile phone subscriptions worldwide but only 954 million smartphones activated.

This adoption is driving mobile revenues with income growing at 153% per year. Although as she shows later, this is not necessarily good news for everybody.

Print media’s continued decline

A constant in Mary’s presentations over recent years the key slide in has been ad spend versus usage across various mediums.

In this year’s version we still print still vastly over represented with 25% of US advertising while TV remains static, although Henry Blodget at Business Insider thinks the tipping point might be arriving for broadcasters.

Online’s thin returns

One of the things that really jumps out is how thin onlie revenues really are. In annual terms services like Pandora and Zynga are making between 6 and 25 dollars per active user over a year.

These tiny revenues indicate the problem content creators have in making money on the web, after the gatekeepers like Pandora or Spotify have taken their cut, there isn’t much left to go around.

Facebook and Google are also encountering problems as users move to mobile where revenues are even smaller than those from desktop users. This is constraining both services’ earnings growth.

Disrupting markets and governments

Mary’s presentation goes on to look at the disruption web and mobile technologies are bringing to various markets – it’s a good overview of whats changing right now and the products driving the changes.

It’s not just markets that are being disrupted with Mary also looking the US’s budget position and entitlement culture. This in itself is a massive driver of change which will have a deep effect on our lives regardless of where we live.

Are we in a bubble?

Mary finishes up with a look at whether we’re in a tech bubble or not.

Her view is that we are and we aren’t – there are silly valuations of companies in the private market however the poor performance of tech stocks on the stock market indicate the public aren’t being fooled.

One telling statistic is the only 2% of companies have accounted for nearly all the wealth creation of the 1,720 US tech IPOs between 1980 and 2002. There’s little to indicate much has changed in the decade since.

The optimism in funding new businesses is based in the disruption they are bringing to markets and industries – you only need one eBay or Google in your portfolio and you’re a legend, if not filthy rich.

Both the economic and technological changes are disrupting our own businesses and this is why its worth reading and understanding Mary Meeker’s presentations if only to be prepared for the inevitable changes.

Similar posts:

Falling Dominos, Fading Businesses

The effects of business failure can be great and personal.

“When the tide goes out, we find out who’s naked” goes the saying – nowhere is this more true than in the engineering and construction industries.

One of the hallmarks of an economy that has passed its peak is the systemic failure of contracting companies.

During a boom, or a steady growth phase of an economy, contracting companies see cashflows increase as more projects come online.

That growth affects contractors in a number of ways – they start getting used to fatter margins and management starts to believe in their own invulnerability.

Blue sky seems to stretch on forever and massive growth rates seem guaranteed far into the future.

As the market matures the sky starts to turn grey as more contractors start fighting for lucrative jobs seeing cost estimates being fudged and dodgy deals done to win jobs.

Those dodgy contracts eventually come in at a loss and management starts desperately winning more projects to cover the losses on earlier work.

And so a spiral begins.

To make matters worse, the more aggressive contractors start buying out smaller competitors.

Often those competitors have similar bad projects on their books and their impressive growth rates are based upon winning jobs they should never have tendered for.

Eventually the spiral ends when the market stalls and there aren’t enough new projects available for the loss making contractors to cover the accumulated losses. Then the failures begin.

Collapses of the Hasties Group, Reed, St Hilliers and other construction and engineering contractors are classic examples of this cycle.

While shareholders and management carry some of the burden, the real pain of failure is felt by the armies of sub-contractors – largely small, family owned businesses – these companies employ.

Most of these subcontractors will not get paid for their outstanding invoices, forcing all of them to cut back their own employment and spending. For some, they will be forced into liquidation as they can’t pay their own bills.

For the families that own those small businesses the financial and emotional pain is real and immediate. Spending stops, debts go unpaid and relationships fail.

In some cases that small bankrupt plumber, bricklayer or concreter finds the stresses of failure too great and a family loses their breadwinner.

This multiplier effect of business failures and redundancies is one of the reasons the real economy is in a much tighter position than Australia’s political, business and media elites can bear to admit.

Another saying is “a recession is when your neighbour loses their job, a depression is when you lose yours.” For most families, the economy has been in recession for three years as they’ve seen friends and relatives accept reduced hours or have contracts terminated.

Much of the commentary about Australians being irrationally pessimistic misses this aspect of our economy. It’s amusing when the smug comments come from financial and economic journalists who don’t seem to have noticed the difficulties their own industry going through.

There’s a lot of naked people treading water at the moment and the tide is heading out. The question for all of is where the deep water is and where the hell did we leave our speedos.

Similar posts:

Giving a damn

Our works are what we are judged by – not the trinkets we gather.

Twenty years ago a lady unexpectedly passed away leaving her estate to her infant daughter. Included in the estate was a modest apartment in Sydney’s inner western suburbs.

For years, the unit sat on a local real estate manager’s books quietly gathering rental income and growing in value during Sydney’s great property boom.

Eventually the owner of the real estate agency tracked down the infant, now grown up and living in Boston. He’d hired lawyers and private detectives to track her down.

Most of us would have taken the easy course and flicked the property to the public trustee where the property would have quietly languished for years in the tender care of the dusty, but expensive, bureaucrats.

A few criminally minded ones would have sold the property and pocketed the cash, confident that no-one would ever know or care.

But Chris Wilkins decided to do the right thing and found the owner, doing anything else would have been a “heartless alternative.”

Having a heart and giving a damn is what matters.

Whether its in our work, how we deal with other people or the change we make to our society. This is what matters – big bonuses, a flash car, a ministerial position or invites to “insider” conferences are just trinkets for the egos of vain little people.

In an era where shareholder value, triple A credit ratings, executive remuneration and personal entitlements seem to stand above everything else, it’s good to be reminded that most people are doing the right thing by others.

At the end of our lives, we’re judged by our actions. What will you be proud to be judged by?

Similar posts:

What do we call the long term?

Has the long term arrived yet?

Yesterday Optus launched their revamped business services under the banner of Optus Vision.

As part of the launch, the telecommunications company released their Future Of Business report complied by Deloitte Access Economics.

In discussing the details, economist Ric Simes of Deloitte Access made some observations on what drives businesses in adopting digital technologies. Ric broke it down into management time horizons.

Short term: Economic uncertainty is no excuse for ignoring digital strategies.

Medium term: Companies start using digital technologies for competitive advantages.

Long term: Structural change disrupts industries.

On asking Ric what his definitions of short, medium and long terms are, he said “1-2 years”, “3 to 5” and “beyond five years”.

The interesting thing with this is that for most industries the long term has arrived, in fact it’s been with us for a decade. It’s just many managers and investors haven’t noticed.

John Maynard Keynes once said, “in the long run we are all dead.”

For some industries that long term disruption has happened and their business models have died – it’s just that managers haven’t noticed they are dead.

Similar posts:

Eroding business silos

Knowledge is power, and the businesses who can share it are those who will define the 21st Century.

During our ABC radio discussion on politics and social media with Jeff Jarvis, we inevitably came around to the issue of sharing information.

We’ve covered the risks of personal sharing extensively and Jeff’s view is that our perceptions of privacy are evolving as we explore what is acceptable or tolerable in an information rich world.

Overlooked in this discussion is just how important sharing is for businesses – particularly in breaking down silos within an organisation.

As organisations grow, silos develop as various groups or departments grow to address specific functions. It’s a natural process.

However silos can damage businesses as valuable business knowledge is kept within the group rather than shared with the entire organisation.

This is the opportunity we see now in the various cloud computing, social media and big data tools that have developed to help people, gather, curate and share information.

Today there is no excuse for critical customer information sitting in the call centre logs not being available to marketing, sales or management teams. That is just one example of thousands.

Over time we’ll see businesses owners and managers develop the skills and tools to use data more effectively. This is already happening as many IT people move from Information Technology to Knowledge Management.

Business silos won’t ever be fully eliminated; in many ways they are necessary as you can’t expect the company accountant to know everything the customer service or sales staff do.

Those businesses who are successful will be those who overcome internal politics and resist the managerial urge to build little empires, information is too important to be hoarded by middle management princelings.

In the 19th Century power came in the form of steam engines, today it comes in knowledge. How well are you harnessing the power in your business?

Similar posts:

Bringing your own device and business change

how the Bring Your Own Device philosophy is changing the businesses operate.

Two years ago I realised that the management trend of staff bringing their own computers to work – BYOD – was more than a fad when I noticed executives were bringing the then new iPads to meetings.

Most of these executives worked in organisations where IT departments had waged war on employees connecting their own equipment to the corporate network, so this was a serious development in the computing world.

In many ways employees had been bringing their own technology devices to work for years. It was, and still is, quite common to see public servants and those working for other bureaucratic organisations arriving at meetings with an underfeatured work supplied handset and their own smartphone.

IT managers hated this as they saw those private devices as a security risk and another headache for their overworked staff to deal with.

When the iPod was enthusiastically adopted by the executive suite, the game was over for those IT managers. Suddenly they had to deal with these devices and the issues involved.

At a seminar run by systems integrator Logicalis earlier this week looked at some of the issues around BYOD for companies. What was striking in their presentations were the need for HR and legal departments to be part of the process for adopting this philosophy.

The BYOD philosophy is a big jump for organisations as it means relaxing controls on employees and for many managers that is the biggest challenge.

Part of that challenge is controlling the organisation’s data on devices that could be going anywhere and doing anything.

While companies like Logicalis and Citrix address this with remote desktop applications that create a virtual Windows desktop on the employee’s device, networking giant Cisco offer their ISE devices to run “identity services” that set up rules controlling what staff can access and where they can access it from.

Cisco Australia’s Chief Technology Officer Kevin Bloch gave a good round earlier this week up of where they see BYOD driving business. To Cisco, the move to mobile devices is irresistible as shown in their Global Mobile Data Traffic Update.

Interesting both Kevin and the Logicalis speakers see BYOD as being part of the recruitment process. Increasingly younger workers expect they will be able to use their own devices rather than relying upon employer issued workstations and mobile phones.

According to Kevin, Cisco’s research is finding many employees would trade salary for the right to bring their own device which is something that should grab the attention of budget constrained managers.

This also ties into other employer trends such as Activity Based Workplaces where companies provide hot desks and staff are expected to store their items away at the end of each workday.

Ross Miller of the GPT Group described how this is another trend driving the paperless office as staff using hot desks find packing away files and paperwork each day is an unnecessary hassle.

What we’re seeing with businesses adopting BYOD policies is a big change in the way places operate and this has consequences for all divisions of an organisation from HR and legal through to marketing and corporate affairs. It’s a genuine game changer.

How the BYOD philosophy is changing business is good example of technology driving our habits and work practices in ways we don’t always anticipate.

One thing is for sure, the workplace of the future is far more autonomous and diverse than those we’ve been used to for the last hundred years, the businesses who don’t adapt are those being left behind.

Similar posts: