Tag: Facebook

  • The beast in the machine: Protecting your online profile

    The beast in the machine: Protecting your online profile

    Every village has an idiot and there’s a particular brand of idiot who’s attracted to the perceived anonymity of the Internet.

    Being big communities, online networking sites like Facebook and MySpace combine the problem of having a lot of idiots who think they can’t be held responsible for what they do in cyberspace.

    Last week we saw this with the shameful behaviour on Facebook where posters defaced memorial pages to a murdered girl. That disgraceful episode shows why it’s important to take precautions against idiots online. Here’s some ideas on protecting your online profile;

    Take responsibility

    You are responsible for what you post so if you create a Facebook fan page, LinkedIn group or blog then you need to maintain it, particularly the comments. If the posters become unwieldy then you need to moderate them or turn off visitor comments. Remember too that you are responsible for comments you make and the messages left on your site.

    Be careful with joining groups

    In life you are judged by the company you keep and the same applies online. If you join a group full of idiots you’ll be identified as one of them. Worse, those fools will be attracted to people they consider to be like minded. Think twice before accepting invitations.

    Choose friends wisely

    It’s tempting with Internet networking sites to try and get as many friends as possible. That misses the point of these tools and it increases the likelihood idiots will become part of your circle. Only allow people you know to connect. Using Facebook for family and friends while referring business colleagues to LinkedIn is a common way of separate work and social life online.

    Avoid strangers

    We tell our kids not to accept lollies from strangers yet many otherwise sensible adults link up with people they don’t know. Avoid doing this unless you are absolutely sure of who they are. The famous cartoon of “on the Internet nobody knows you’re dog” is true of thieves, stalkers and all manner of knaves.

    Hide your details

    Don’t go overboard spilling out your personal life to strangers. The more details you give out, the easier it is for troublemakers to find you or steal your identity. Keep the musings about your cats and your children to your close friends.

    Used well, Internet networking tools are a fantastic feature of the Internet which can enrich your life and the lives of those around you. however all tools can be misused so be aware of the risks of these tools and act responsibly.

    Remember if things get uncomfortable you can hit the delete button and turn the computer off. It’s best to do that at the first sign of trouble.

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  • Why online listings are an essential business tool

    Why online listings are an essential business tool

    Online listings with the major search sites are free and effective. Even more importantly, those listings form the basis for many of the location based services that are springing up on Smart Phones. This article originally appeared on the 19 January Smart Company Business Tech Talk column.

    Since Global Positioning System (GPS) equipped smartphones arrived on the market, we’re seeing all kinds of location based phone applications springing up.

    Recently I’ve been playing with two of these services – Foursquare and Urban Spoon to find there are some lessons for businesses in how these products work.

    These services are terrific at telling you where the nearest cafes, service stations or places of interest are, although at the same time I’ve noticed how inaccurate some of the business locations can be.

    Often, particularly in the case of Foursquare, the wrong spot has found its way into the system because customers have taken a guess at the address, added the details while on the way to or from the business or just simply got the location wrong. Which can be awkward, particularly if your competitors are closer to the incorrect location.

    So it’s worthwhile getting your businesses address correct on these services. Fortunately, it isn’t as hard as having to track down every single one of these new services and spend hours plugging your details into them.

    The most important single service is the Google Local Business Centre, as many of these location based services use Google Maps. Every business should be on this already as the listing is free and the information also feeds into Google search results. If your organisation is correctly listed here, it will appear in all Google searches for your product in your neighbourhood.

    Microsoft are in this market too with their Local Listing service which feeds into Bing results in a similar way to Google’s service. Like Google Maps, it’s free and listing only takes a few minutes.

    The traditional advertising medium for most Australian small businesses has been in the Yellow Pages. Sensis also offer a free listing which will get you in their maps and directories (although to get a priority listing you’ll need to pay more).

    So check your details are correct on all these services, it only takes a few minutes and given most customers, particularly in the business-to-business markets, use the web to research potential suppliers you’ll probably pick up a few customers just by having the right details online.

    With mobile internet usage expected to overtake desktop surfing in the next few years, it’s critical your details are correct on these phone applications which customers are going to increasingly rely upon.

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  • Social networking and old media

    I’m currently attending the Online Social Networking and Business Collaboration World Conference.

    There’s some interesting perspectives on where social networking is going and how people are going to make money from it.

    Personally, I think too many of the big players like Bebo and MySpace are too fixated on the old broadcast media model of top down content where they control everything.

    Particularly fascinating is how dismissive many of the attendees are of YouTube and Facebook. The funny thing is there were five people around me with laptops on and all of them visited their Facebook pages during the morning seminar.

    The icing on the cake was on the bus home. The girl in front of me had her MacBook open and she was editing her Facebook page.

    It seems to me the big established media companies are struggling with their investments in the social media space. 

    More on this later.

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