Social networking and old media

I’m currently attending the Online Social Networking and Business Collaboration World Conference.

There’s some interesting perspectives on where social networking is going and how people are going to make money from it.

Personally, I think too many of the big players like Bebo and MySpace are too fixated on the old broadcast media model of top down content where they control everything.

Particularly fascinating is how dismissive many of the attendees are of YouTube and Facebook. The funny thing is there were five people around me with laptops on and all of them visited their Facebook pages during the morning seminar.

The icing on the cake was on the bus home. The girl in front of me had her MacBook open and she was editing her Facebook page.

It seems to me the big established media companies are struggling with their investments in the social media space. 

More on this later.

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Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

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