Google’s simple recipe for management accountability

Does keeping things simple help Google’s managers?

One of the big challenges for larger organisations is giving managers the feedback they need to do their jobs properly. The New York Times interview with senior vice president of people operations at Google, Laszlo Bock, covers some interesting aspects of how accountability in the workplace helps executives.

Google surveys its staff twice a year on how they think their managers are performing in a Upward Feedback Survey that pulls together between twelve and eighteen different factors which the company then uses to measure how their leaders are performing.

That bottom-up, data driven approach has proved to be successful as Bock told the New York Times.

We’ve actually made it harder to be a bad manager. If you go back to somebody and say, “Look, you’re an eighth-percentile people manager at Google. This is what people say.” They might say, “Well, you know, I’m actually better than that.” And then I’ll say, “That’s how you feel. But these are the facts that people are reporting about how they experience you.”

You don’t actually have to do that much more. Because for most people, just knowing that information causes them to change their conduct. One of the applications of Big Data is giving people the facts, and getting them to understand that their own decision-making is not perfect. And that in itself causes them to change their behavior.

Accountability matters – who’d have thought?

The other thing that Bock and Google’s HR team have learned from their measuring management performance is just how effective consistency can be.

We found that, for leaders, it’s important that people know you are consistent and fair in how you think about making decisions and that there’s an element of predictability. If a leader is consistent, people on their teams experience tremendous freedom, because then they know that within certain parameters, they can do whatever they want. If your manager is all over the place, you’re never going to know what you can do, and you’re going to experience it as very restrictive.

Sometimes we make things too complex – and Google’s experience with managers shows that simple accountability and consistency are far more effective than complicated KPIs.

Image by ulrik at sxc.hu

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Google and the workplace

Google’s evolution in hiring practices and HR policies describes the risks of relying on gut feelings and the importance of workplace accountability.

Over the years Google has attracted attention for its employment practices, particularly for its quirky interview questions which challenged many a genius.

It turns out those brainteasers have proved to be less than effective, as has the interminable interview process that saw job candidates endure dozens of meetings before being offered a role at the company.

A recent New York Times interview with Laszlo Bock, senior vice president of people operations at Google, discusses some of the company’s employment experiences along with some of the ways the organisation manages staff.

What’s notable is Bock’s findings on Google’s gruelling interview process with its brain teaser questions;

We looked at tens of thousands of interviews, and everyone who had done the interviews and what they scored the candidate, and how that person ultimately performed in their job. We found zero relationship.

The New York Times interview is particularly interesting as it reveals much of Google’s legendary employment criteria – particularly that of hiring only graduates with high university marks – turned out to be effectively useless.

Most telling though is what Bock found about managers and leadership;

We’ve actually made it harder to be a bad manager. If you go back to somebody and say, “Look, you’re an eighth-percentile people manager at Google. This is what people say.” They might say, “Well, you know, I’m actually better than that.” And then I’ll say, “That’s how you feel. But these are the facts that people are reporting about how they experience you.”

You don’t actually have to do that much more. Because for most people, just knowing that information causes them to change their conduct.

Who would have thought that accountability would make people behave better and more effectively?

Despite Google’s learning on hiring and management, things still go wrong. Business Insider’s Nicholas Carson has a wonderful story on the difficulties at restaurant review site Zagats which was taken over by the search engine giant and absorbed into their maps and geolocation divison.

The problems at Zagats though owe more to a cultural mismatch, as Carson writes;

It’s about the collision between the wealthy dream world of the technology industry and the scratch-and-claw meager existence of freelance writers.

One of the notable things about the current dot com boom is the contempt technologists and entrepreneurs have for content creators.
In the Silicon Valley view of the world founders and coders deserve to be generously paid but artists, musicians and writers should be thankful for the exposure they get and the odd dime thrown their way.
Google’s struggles with Zagats also exposes another problem with the tech industry’s hiring practices – that of ‘permatemps’ who never get on the payroll and have few benefits and no security. For years this was a problem at Microsoft and it remains a common practice today.
The story of Google’s evolution in hiring practices and HR policies is something all managers should read as it describes the risks of relying on gut feelings and the importance of workplace accountability.

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Startups and stress

Stress is an overlooked aspect of building a new business.

An article in Business Insider describes how staff morale has collapsed at recommendation service Foursqure as the company struggles to maintain its relevance and solvency.

Something that’s missed in the current startup mania is that building a business from scratch is hard work for everyone from the founders to the staff – not to mention the investors.

While many people working in safe jobs for big organisation wax lyrical about the romance of startups, the reality is most corporate employees would be found under their desks weeping after a couple of weeks at a new business.

That stress should be something anyone considering starting or joining a start up should give deep thought about, along with all the other factors.

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Fire and be dammed, the poor management at tech companies

Quick firing firing of employees who make mistakes shows a weakness in the management of many tech companies.

Microsoft manager Adam Orth has joined the ranks of those fired after some poorly thought out comments found their way onto the Reddit discussion boards. The firing of Orth illustrates a weakness in the management of tech firms.

Orth’s firing follows the “forked dongle” affair where two developers lost their jobs over sexist comments at an industry conference.

What’s notable in all these firings is how Playhaven, SendGrid and Microsoft’s management all summarily fired their employees for what at worse could be described as a ‘lapse of judgement’.

One of the conceits of modern management is that risk can be eliminated, the mark of a poor manager is to act quickly to get rid of anything that could potentially be a risk.

These tech companies are good illustrations of this – neither Adam Orth, Adria Richards or the Playhaven developer deserved to lose their jobs over this, all it required was an apology and commitment to be more careful about what they post on the public internet in future.

All of us, including the sensitive and incompetent firing managers, have something on the internet that could embarrass us or our employers. In an era where people are quick to take offense, it’s easy for something taken out of context to spin out of control.

That’s a risk beyond the control of middle managers at software companies.

Hiding from risks or attempting to purge them is not the way to run an organisation. Strong, good managers can do better than that.

Management manual image by Ulrik through SXC.hu

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Ranking managers

Microsoft’s problems are deeper than just a misused HR tool

Vanity Fair’s analysis of Microsoft’s lost decade focuses on an unlikely culprit – the management tool of stack ranking.

Stack ranking, or “forced distribution”, is the practice of listing staff members in order of effectiveness or placing them on a bell curve where those in the middle are satisfactory and those at the right hand of the graph are exceptional.

Those on the left of the curve or the bottom of the list are deemed to be underperformers and risk losing their bonuses or even their jobs should the company be shedding staff.

Like all business tools, stack ranking can be useful. One manager of a North American multinational who encountered this when working with an Indian outsourcer described how it was used.

“A senior manager told me how he applied it in his group. Of 300 people, everybody was given a ranking and were told that ranking and given a chance to put their case if they thought it was unfair.
Then the bottom 5% were culled. Tough but fair.”
So at the Indian outsourcer it was applied to large groups and the bottom tier were given the opportunity to put their case. There was some transparency and at least some fairness in the process.
Used poorly though, it can backfire, “using it for groups of ten is stupid and lazy” said that manager who later saw it introduced at his own corporation with catastrophic results.

The real problem at companies misusing tools like stank ranking is too much management.

Like the old saw of “too many cooks spoil the broth”, too many managers create mischief. To justify and protect their positions they build little empires and make work for themselves.

Give empire building middle managers a tool like “stack ranking ” and you have a problem where office politics and patronage become more important than technical skill or performance which is exactly what the Vanity Fair article describes at Microsoft.

Ranking employees in a mindless way is symptom of a bigger problem in an organisation. In Microsoft’s case, the problem is too many managers.

The solution to that problem is simple.

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