new media | Decoding the new economy

Television’s argument for relevance

The TV industry warns the fight for advertisers’ dollars is far from over

How the old advertising models fail on new media

Online display advertising is broken. Which should surprise no-one.

Programming the Internet’s advertising

Appnexus CEO Michael Rubenstein tells us how the advertising industry is evolving with the internet

User generated content starts getting expensive

As YouTube faces competition we may be past the glory days of free user generated content

The tension between creative and business

One of the ongoing tensions in the new media landscape is that between the demands of advertisers and content creators. This isn’t a new thing as a 1959 interview between Mike Wallace and TV pioneer Rod Stering shows. Sterling describes how pressures from networks and advertisers created often weird compromises along with a fair degree…… Continue reading The tension between creative and business