Being damned for publishing

What we post online has real world consequences.

The tragic death of one of the nurses who took a hoax call from a pair of Australian radio hosts posing as the queen and Prince Charles should be a reminder of the real consequences of publishing.

Volume Two of the Leveson Report into the ethics and practices of the UK media describes some of the personal consequences of the terrible behaviour of the UK newspaper industry, the effects are devastating and real.

At a time when we are all publishers – from newspapers and radio stations through to Facebook posts and blogs like this – we all have to keep in mind the consequences of what happens when we press “post”.

Hopefully the dills at 2Day-FM are reflecting on the consequences of their actions, the rest of us should learn from them before we like a dumb, racist Facebook update, post an abuse tweet or plaster someone’s personal details across the web.

There’s also a management lesson here – the nursing staff at King Edward VII hospital should never have been put in the position of receiving media calls, particularly ones purporting to come from the royal household. One hopes, but isn’t optimistic, that the hospital’s managers are also reflecting on their role in this tragedy.

Every action we take has real world consequences, it’s something that we forget when we’re sitting comfortably at our desks or typing on our smartphones.

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Facebook timelines and the long tail

Can the Internet’s long tail work for small business?

The Financial Times’ Tech Hub blog reports how Facebook’s Timeline function is driving views to old newspaper articles to unexpected stories.

On one level, this is a vindication of Wired Magazine editor Chris Anderson’s Long Tail theory of the value of older inventory; that older assets and data become more valuable in an age of unlimited choice.

The question remains though just have valuable old news really is, does the digital equivalent of fish and chip wrapping really have any intrinsic value.

It will probably turn out that information consumers will pay for unique, timely content while leaving the lolcats and funny videos to ad supported content farms.

The long tail model is the digital equivalent of the Fast Moving Consumer Goods business model, just as a big supermarket only makes pennies from each can of baked beans or milk they sell, they make big profits due to the volume they move.

As business writer Seth Godin has put it, the long tail is good for organisations that own big warehouses, and newspapers have the news equivalent of that.

For small businesses, the long tail is not where we need to be, our economics mean margin, not volume.

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