According to All Things D, Apple will be announcing their next iPhone on September 10.
With Samsung and Android phones steadily chipping away at Apple’s market share, it’s an opportunity for the company to recapture some of the brand’s allure after the passing of Steve Jobs.
The market will be expecting a stunning announcement. Should the company disappoint, the pundits will be calling the end of Apple’s dominance and we can expect the firm’s share price can also expect to get further punished with it already down 35% from the $700 peak of a year ago.
What Apple’s announcement will do is trigger another round of the phone wars as we approach the Christmas buying season. It might be a good time to buy a phone.