Microsoft TechEd Australia 2012

Microsoft’s Australian TechEd in 2012 comes at an important time for the software giant.

2012 is the year that will define Microsoft as the market place they have dominated moves to tablet computers and smart phones.

The challenge for Microsoft is how they migrate their desktop and server products to the platforms dominated by Amazon, Google and Apple.

At this year’s TechEd Australian conference the pressure is on Microsoft to present how they will deal with this challenge from tablet computers, mobile phones and cloud computing.

The big ticket item is the Windows phone. After the disastrous launch of the Nokia Lumia 920, Microsoft has to convince the market place they have a viable competitor to the iPhone and the plethora of Google Android devices.

Microsoft have taken the opposite strategy to Apple in trying to offer the same operating system on all their devices. If Windows 8 can run on all systems then they have a chance of locking high margin corporate users onto their platforms.

Windows 8 itself has to have a compelling story to tell. Much of Microsoft’s future relies upon a successful rollout of the new operating system that meets the demands of both consumers and businesses. Users increasingly expect social media and cloud computing services to be integrating into their systems.

Cloud computing is an important part of Microsoft’s corporate strategy and how the new version of Windows Server delivers on the business requirements of using cloud services will be an important factor in the product’s success.

One of Microsoft’s most profitable product lines has been their Office suite of applications. Margins on Office have been under pressure since the release of the free Google Docs suite and the corporate Google Apps product.

The advantage Microsoft have in the office productivity market is their products have the full range of feature business users need and Google, and Apple, have struggled to include these tools in their products.

With new versions of Office, Server, Phone and Windows all being released Microsoft have a lot of stories to tell and the stakes for the software giant are huge. It’s going to be an interesting few days at the Gold Coast Convention Centre.

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Accounting for business change

Cloud computing is changing the accounting industry, how are the incumbents dealing with this?

Small businesses owe a lot to Craig Winkler – in 1991 he bought a obscure Mac based accounting package called Mind Your Own Business (MYOB) and built it into Australia’s leading small business accounting software.

Today Craig is a director and investor of Xero, a cloud computing service which is MYOB’s fastest growing competitor

At Xero’s Australian partner conference, Craig described how the development of business accounting software has evolved around technology opportunities.

MYOB’s massive growth happened as desktop computers became accessible to small businesses. Prior to 1990, it was rare to find a computer sitting on a business desk and they were largely confined to large financial, engineering and government organisations.

In the early 1990s computer prices dropped and as small businesses started using them, the need for desktop based office software exploded. This drove the growth of software like MYOB, Quickbooks and – most profitably of all – Microsoft Office.

Today a similar revolution is happening as computing moves onto the cloud, further reducing business costs and giving small organisations access to the same resources that only big corporations could access a decade ago.

Cloud based companies like Xero and Saasu are now threatening the incumbents like Quickbooks and MYOB who are responding with their own online products.

Tim Reed, the CEO of MYOB yesterday discussed how his business is moving to the cloud. With MYOB’s legacy of desktop based applications which they claim is used by 40% of Australia’s small to medium businesses it isn’t a straight forward process of dropping the old software and embracing the cloud.

Not that their customers are rushing to the cloud, Tim claims that a survey of their clients found that most want a ‘hybrid’ system where data is saved both on the cloud and on the desktop.

MYOB are catering for the hybrid cloud demand with a pilot program of their AccountRight Live product that adds online capabilities to their desktop software.

This is clear difference between MYOB and its cloud competitors. Xero’s founder Rod Drury maintains that those hybrid solutions are cumbersome and adds far more complexity into software. In Rod’s view, “cloud technologies are the right technologies.”

The difference between the philosophies of MYOB and Xero is reflected across the software industry – most notably this is the difference between Google and Microsoft or Apple.

Both Microsoft and Apple see cloud computing as an adjunct to their desktop, tablet and smartphone products. Data is synchronised between the cloud and the device while work is carried out on both.

Google on the other hand tries to do everything on the cloud.

Both approaches have their benefits, particularly in a world where Internet access cannot always be taken for granted which is the cloud’s biggest weakness. Although as mobile broadband becomes ubiquitous in the developed world, that disadvantage is quickly eroding.

Regardless of the differences in the philosophies, everybody agrees that cloud services are going to revolutionise small business. Both Tim Reed and Rod Drury see how the Big Data opportunities in the cloud are going to give business much more access to real time sales, banking and expense data while being able to benchmark their operations against industry performance.

As Craig Winkler described, we are on another big wave of change and there are great opportunities for the businesses that figure out how to use it.

Paul travelled to Melbourne attended the Xero Australian Partner conference courtesy of Xero. He received a private media briefing from MYOB.

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Building an ecosphere

How customers, followers and developers make a business dominant in its field

One of the keys to success for a software platform is its ecosphere  the community of developers, consultants and advocates that grow around a service.

By far the most successful company in building a community around its products is Microsoft, who over the years have attracted hundreds of thousands of developers and partners to support Windows.

Microsoft’s thousands of partners are the company’s greatest asset in beating back the threat posed by Google, cloud computing and Apple. The sheer size Microsoft’s supporter base gives it a natural buffer against competitors.

Apple too have that buffer, in the company’s darkest days during the late 1990s it was the true believers who kept the flame burning. The ecosphere that has developed around the iPhone and iPad has now cemented Apple’s iOS as being the dominant mobile platform.

The same thing happens around various industry software packages, as one company becomes identified as the leader in their sector they develop a following among users in that industry.

At the Xero conference last weekend, the cloud accounting software company showed how an ecosystem of developers, accountants and bookkeepers are developing around their software platform.

Companies as diverse as inventory management, point of sale system and document scanning services are plugging into Xero’s accounting data which adds functionality for customers.

In turn, those third party services makes Xero more attractive to the bookkeepers and accountants looking for ways to make their jobs, and those of their clients, easier.

Xero’s biggest competitor, MYOB, also has that strength with an army of certified consultants from long being the incumbent in their market.

The battle between Xero and MYOB for dominance in the business accounting software market will depend upon how well the incumbent can hold onto their existing markets and the effectiveness in the incumbent building a ecosphere that makes the newer product more attractive.

Disclaimer: Paul travelled to Melbourne and attended the Xero Partner conference courtesy of Xero.

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Windows 8 to launch on October 26

The next version of Windows gets a release date.

It’s official, Windows 8 has an October 6, 2012 release date.

For Microsoft, the pressure is now on. Not only does the desktop version have to be shipped but also the smartphone and tablet versions. Their cloud services are going to have to be flawless on the day Windows 8 goes live.

The tablet version is doubly important as Microsoft has to convince cynics like me that the Microsoft Surface is not vapourware. With the Surface RT scheduled for release with Windows 8, Microsoft are going to have to announcing pricing and final specifications very soon. Reports are that the Surface is beginning to appear on Amazon sites so release may not be far away.

Nokia too will now be under a lot of pressure as releasing credible Windows 8 are the only hope for the company’s future. As it is, the current range of Lumia phones are now dead in the water despite massive discounts.

As we’ve previously discussed, Windows 8 is essential to Microsoft’s market position and will define their future – a failure will almost certainly lock the once dominant software giant to a another lost decade.

We’ll see a lot advertising and PR hype around Windows over the next few months, the real test will come at the end of October and with the Christmas buying season.

By the middle of next year we’ll have a good idea of just how successful Windows 8 will be. Steve Ballmer’s future depends upon it.

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Android’s corporate wins

Android is increasingly becoming the platform for business hardware.

Telstra’s launch of the second iteration of their T-Hub device and the Commonwealth Bank’s Albert tablet Point of Sale device are notable in their choice of operating system.

For the T-Hub, the first version was a bug plagued and slow proprietary system that which one of the reasons for the device’s market failure. Telstra’s second attempt runs on the Google Android system.

The Commonwealth Bank didn’t make Telstra’s mistake with the Albert device, instead choosing  the open source system from the beginning.

Choosing an open platform like Android makes it easier for the developers and company to support the device and develop new products. There’s also the advantage of thousands manufacturers supplying hardware that runs on Android.

If we compare the costs of developing a proprietary system and sourcing hardware for it to run on, the choice of an open system is almost irresistible.

For Microsoft, this adoption of Google Android by corporations is another blow to Windows’ dominance of the market, a few years ago all of these devices would have been running a version of Windows but Android is a cheaper, more flexible and better suited to most of the tasks required.

It could be worse for Microsoft – Apple could be dominating this market. Apple though have had their own victory on consumer devices and increasingly companies have to cater for their customers and staff wanting an iPhone or iPad app.

Like on smartphones, the battle is now between Android and Apple.

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Cloud computing and Small Business September Digital Day

How can online tools help grow your business?

As part of the NSW state government’s Small Business September Digital Day for Startups and Growth Businesses, we’ll be looking at exactly what cloud computing is and how it can help businesses.

Some of the services we discuss in the presentation are listed in the Netsmart’s web post on the 5 essential cloud computing tools for business. Although there’s many more we’ll mention that can help organisations of all sizes.

Given the time constraints and the event’s focus is on the specific social media and cloud computing tools available to small business, much of the background information to the Online Tools to Turbocharge Your Business session is available in the previous series of posts about cloud computing previously done for the 2011 City of Sydney Let’s Talk Business series.

Detailed information from that presentation can be found on the following pages;

The networked business Part 1: What is cloud computing?
The networked business Part 2: The benefits of cloud computing

The networked business Part 3: Managing risk in the cloud

The networked business Part 4: The business case for cloud computing

All of the tools discussed in the Small Business September presentations are available in our ebook, Online Business Essentials which is available for all subscribers to our newsletter.

If you’d like to see the presentations themselves, both The Networked Business and Online Tools to Turbocharge your Business are available through the Slideshare service.

Seats are still available for both of the Digital Day presentations at the Telstra Experience Centre, Level 4, 300 George Street, Sydney. The Start Up session begins at 8.00am and the presentations for growth businesses begins at 1.00pm.

Come along if you’d like to learn how social media and cloud computing can help your business improve productivity while building an online brand.

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What is cloud computing?

Cloud computing is the buzzword of the moment. But what does it really mean?

Cloud computing is about using other people’s computers to do the work for you.

Rather than having programs running on your computer and saving information to the hard drive, a cloud service connects to your system and you access both the program and your data through a web browser such as Firefox, Internet Explorer or Safari.

That service could be free such as Hotmail and Flickr or it could be paid for like Salesforce or Google Apps. Either way, they use a “cloud” of computers to provide the application and store their customer’s data.

Having your applications and data saved on someone else’s servers brings a number of advantages in security, cost and flexibility.

For businesses, that flexibility comes out of not having to buy complex software licences for their networks, instead they only pay for what they use. For home users it means not having to install software that often slows down machines and sometimes conflicts with other programs.

As we use the Internet more on our phones or with mobile devices like the iPad, having the advantage of not needing different software versions for each device makes it easier for us to access and use the information that used to be locked in our personal computers or office servers.

Cost too is an important factor, while many programs such as Yahoo! Mail and WordPress are free, even the paid for programs like Sassu and Basecamp offer considerable savings over their traditional competitors that require you to buy a disk and install the tool on your system.

One of the reasons for those reduced costs is the cloud services are sharing the resources between many users. That reduces the supplier’s distribution and support costs while making it easier for them to update their program when new features or security problems appear.

Security is probably the most misunderstood part of cloud computing. While cloud services do require a degree of trust in the supplier, most providers are providing a much more secure and trustworthy computer environment than most homes and businesses.

There are downsides however; you do need to have a reliable Internet connection and you do have to trust that your supplier will not only keep a secure environment but also won’t share your data with others and won’t go broke.

While some of those disadvantages with cloud computing mean that some businesses — particularly those in the medical and banking industries — have to be careful about using online services, for most homes and enterprises the cost and flexibility benefits outweigh the risks.

Over the next few years we’ll see many, if not most, computer programs move onto the cloud as reliable Internet becomes commonplace. It is the way the IT industry is heading and where we will all be doing our computing in the next few years.

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