Sep 092012
 
Nokia Lumia 920 has an impressive camera

Nokia are going to release a smartphone with the best camera seen so far on a mobile phone.

Desperate for good news and positive coverage, Nokia decided to announce the Lumia 920 prematurely and their marketing people are forced to fake the videos and sample photos.

Then they get caught.

And instead of having the media fawning over the impressive features of the Lumia 920, Nokia are scorned. A particularly damaging thing in a fortnight where Amazon and Apple have major announcements.

The problem is giving yourself artificial milestones that can’t be met. People take shortcuts to meet those deadlines and debacles like Nokia’s are the result.

Artificial “drop dead dates” are the mark of panic by poor management. One wonders how long this can continue at Nokia.

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