Despite the current hype over wearables and smartphones at Mobile World Congress, the real battle in tech is increasingly in the automobile industry; it’s no accident that smartcars were the start turn at the Consumer Electronics Show at the beginning of the year.
It may be however that the tech companies might take over the automobile industry as Timothy B. Lee in Vox suggests.
Lee’s argument rests mainly on the tech industry’s superior supply chain management – this is questionable as automotive manufacturing is several orders of magnitude in its complexity than PCs or smartphones – and the changing role of the motor car in modern society.
That latter aspect is probably the more crucial aspect, as car ownership falls and sharing vehicles becomes commonplace, design and manufacturing imperatives change along with the economics.
While it’s stating the obvious to say the incumbent automobile manufacturers currently have the advantage due to scale and experience, the same was said when Apple introduced their smartphone to compete against long established incumbents such as Nokia and Motorola.
Re-inventing the global automotive sector is a far bigger task than changing the smartphone or personal computer industry, although it certainly is going to happen. It may be though that Chinese or Indian groups end up dominating rather than Silicon Valley.
