Cisco | Paul Wallbank - Communications Professional

Big sports data – how tech is changing the playing field

The internet of things is dramatically changing the world of sports

“When you’re playing, it’s all about the winning but when you retire you realise there’s a lot more to the game,” says former cricketer Adam Gilchrist.

Gilchrist was speaking at an event organised by software giant SAP ahead of a Cricket World Cup quarter final at the Melbourne Cricket Ground yesterday.

SAP were using their sponsorship of the event to demonstrate their big data analytics capabilities and how they are applied to sports and the internet of things.

Like most industries, the sports world is being radically affected by digitalisation as new technologies change everything from coaching and player welfare through to stadium management and fans’ experience.

Enhancing the fan experience

Two days earlier rival Melbourne stadium Etihad in the city’s Docklands district showed off their new connected ground where spectators will get hi-definition video and internet services through a partnership between Telstra and Cisco.

While Etihad’s demonstration was specifically about ‘fan experience’, the use of the internet of things and pervasive wireless access in a stadium can range from paperless ticketing to managing the food and drink franchises.

In the United States, the leader in rolling out connected stadiums, venues are increasingly rolling out beacon technologies allowing spectators to order deliveries to their seats and push special offers during the game.

While neither of the two major Melbourne stadiums offer beacon services at present, the Cisco devices around the Etihad have the facility to add Bluetooth capabilities when the ground managements decide to roll them out.

Looking after players

Probably the greatest impact of technology in sport is with player welfare; while coaches and clubs have been enthusiastic adopters of video and tracking technologies for two decades, the rate of change is accelerating as wearable devices are changing game day tactics and how injuries are managed.

One of the companies leading this has been Melbourne business Catapult Sports which has been placing tracking devices on Australian Rules football players and other codes for a decade.

For coaches this data has been a boon as it’s allowed staff to monitor on field performance and tightly manage players’ health and fitness.

Professional sports in general have been early adopters of new technologies as a small increase in performance can have immediate and lucrative benefits on the field. Over the last thirty years clubs have adopted the latest in video and data technology to help coaches and players.

As the technology develops this adoption is accelerating, administrators are looking at placing tracking devices within the balls, goals and boundary lines to give even more information about what’s happening on the field.

Managing the data flow

The challenge for sports organisations, as with every other industry, is in managing all the data being generated.

In sports managing that data has a number of unique imperatives; gamblers getting access to sensitive data, broadcast rights holders wanting access to game statistics and stadium managers gathering their own data all raise challenges for administrators.

There’s also the question of who owns the data; the players themselves have a claim to their own personal performance data and there could potentially be conflicts when a competitor transfers between clubs.

As the sports industry explores the limits of what they can do with data, the world is changing for players, coaches, administrators and supporters.

Gilchrist’s observation that there’s a lot more to professional sports than just what happens on the field is going to become even more true as data science assumes an even greater role in the management of teams, clubs and stadiums.

Paul travelled to Melbourne as a guest of Cisco and SAP.

Preparing for the mobile data explosion

Cisco’s Visual Networking Index predicts massive growth for mobile data use as smartphone use and the internet of things grows.

Late last month Cisco Systems released its annual Visual Networking Index that tracks the company’s predictions for the growth of global network traffic over the upcoming five years.

It’s no surprise this year’s report predicts global data traffic will grow at over fifty percent compounded each year with Cisco expecting 24.3 exabytes to be pushed around the world’s networks each month by 2019.

Most of that network traffic will come from tablet and smartphones with Cisco predicting data use will grow by up to a factor of five on those devices with devices like wearables growing fourfold.

This growth creates a challenge for telcos as they invest in capacity to deal with the increased traffic and Cisco sees half of all smartphone connections will be handed off to WiFi networks by the decade’s end.

Summary of Per-Device Usage Growth, MB per Month

Device Type	2014	2019
Nonsmartphone	22 MB/month	105 MB/month
M2M Module	70 MB/month	366 MB/month
Wearable Device	141 MB/month	479 MB/month
Smartphone	819 MB/month	3,981 MB/month
4G Smartphone	2,000 MB/month	5,458 MB/month
Tablet	2,076 MB/month	10,767 MB/month
4G Tablet	2,913 MB/month	12,314 MB/month
Laptop	2,641 MB/month	5,589 MB/month

Source: Cisco VNI Mobile, 2015

Handing half the growth in mobile traffic over to Wi-Fi connections, most of which will be connected to fiber or ADSL services will provide challenges for fixed line operators as well who will see the demand for capacity also explode over the rest of the decade.

Much of this explains the moves by companies like Telstra to roll out public Wi-Fi services to start locking users into their services. It also gives them, and consumers, an opportunity to understand how networks that mix both cellular and Wi-Fi behave.

Another aspect of the Cisco VNI survey is the Internet of Things which is going to see exponential growth as industrial and household devices start being connected either directly through the telco networks, across unlicensed radio spectrum or over private Wi-Fi systems.

While Cisco predicts the bulk of that traffic as being generated by smartphones, the company sees connected devices as growing by 45% per year over the next five years with 3.2 billion sensors connected to the internet by the end of the decade.

Notable in the prediction that Low Powered Wide Area (LPWA) networks – non cellular systems mostly operating in the unlicensed spectrum used by Wi-Fi networks – will provide nearly a third of the connections by 2019. At the same time we can expect many M2M deployments to consolidate traffic locally with much of the data processing down locally before the residual information being passed up the network.

As usual the Cisco VNI report underscores, and possibly understates, the growth in mobile data usage we’re going to see over the rest of the decade. For businesses, it’s time to plan for managing both the flow and application that smart devices are going to generate in our daily operations.

Skipping the trough of disillusionment

Will the IoT have a smooth transition from the top of Gartner’s hype cycle to general acceptance?

When consulting group Gartner placed the Internet of Things at the peak of their hype cycle last month it raised concerns that the technologies might be about to take a tumble.

Speaking to Networked Globe this week in San Jose; Maciej Kranz, VP and GM of Cisco’s technology group described how he believes the IoT’s evolution from the top of the hype cycle to the plateau of acceptance will be quick.

“We’re happy that Gartner put IoT on top as it means there’s awareness,” said Kranz. “We hope to prove Gartner wrong, that in IoT we don’t go through the classic hype cycle we go from hype into reality.”

Kranz’s reasoning while the IoT will suffer a short spell, if any at all, in Gartner’s ‘trough of disillusionment’ is because the major industry players are working closely together to build the sector and its standards.

“Where we think it’s a little bit different from some of the other hype cycles than some of the other hype cycles is that we continue to work very close at the industry,” Kranz explained.

“Because we’re all working as an industry to make it real it will go through the disillusionment and quickly into a reality.”

This may well turn out to be true if the big players like Cisco and GE in the industrial space along with companies such as Google and Apple in the consumer sector stay committed to the concept. If the major vendors stay the course, then it’s likely IoT technologies won’t suffer much at all.

Another aspect in the IoT’s favour is that it isn’t really a specific technology or product at all, instead being more of a concept bought about by various technologies such as home automation, industrial controls and cloud computing all reaching maturity.

Rather than one separate item on the Gartner hype cycle, the IoT is really made of dozens of different technologies that are mostly on the ‘plateau of acceptance’ themselves.

Kranz sees Gartner’s listing of the company as being on the top of the hype cycle as being a vindication for how the IoT has been adopted by industry and the community, “it is remarkable how we’ve gone in the last nine months from people saying it’s a vision to n

Touring the Barcelona smart city project

A slideshow on how Barcelona is using the Internet of Things to build a smartcity.

Last year I posted the Geek’s Tour of Barcelona, looking at the town’s smartcity initiatives after visiting the city for Cisco’s Internet of Things World Forum.

At the Australian Internet of Things Forum in Newcastle last month I cobbled together a quick presentation around the topic to illustrate what smartcities can deliver.

This was particularly topical for Newcastle as the New Lunaticks and the local business community are supporting the Kaooma project run by Vimoc Technologies in one of the city’s entertainment districts.

Kaooma – which is an entrant in Cisco’s IoT Innovation Grand Challenge – is particularly interesting because it’s a wholly private project with little, if any, formal government support as opposed to London’s Regent Street Internet of Things initiative that’s part of a billion pound regeneration of the precinct.

Australia’s Newcastle, the world’s largest coal port, has a number of challenges itself as the country’s once in a century mining boom unwinds and city deals with a neglected downtown in the face of a rapidly changing economy.

While the Barcelona project is in early days, the presentation shows how cities are using the Internet of Things today and gives us some hints on how those uses will evolve over time.

Paul travelled to Barcelona as a guest of Cisco Systems

The race to build smartcities

The race to build smart cities is important for communities that care about where they want to be in the 21st Century economy.

For the last decade city administrations have been jostling for the title of being a ‘smartcity’ – a metropolis that brings together technology, creativity and business to grow their local economy. Now the competition is getting fierce.

While the concept has been around since British Prime Minister Harold Wilson coined the phrase the Great White Heat of Technology fifty years ago, the arrival of the Internet of Things, cheap sensors and accessible wireless broadband have made wiring up a city far more easier than a decade ago.

So now we’re seeing a race to set up smartcities with just the last week seeing Kansas City join the Cisco Connected Communities program, a consortium of UK technology groups announced Milton Keynes will be wired up and French machine to machine (M2M) network provider Sigfox launched its plan to add San Francisco to the cities it’s covering.

Kansas City is a particularly interesting location being the first town to recieve Google Fiber and its designated Innovation Precinct along the new street car route the city is building. The Connected Cities scheme will cover that corridor.

Kansas City’s Innovation Corridor isn’t a new idea, it’s not dissimilar to the Digital Sydney project I put together a few years ago. The difference is it has both government commitment to it and a business community energised around the possiblities. Whether that’s enough to make it a success remains to be seen.

What is clear though is that today’s technologies are changing cities, just as roads and electricity did in the Twentieth Century and steam traction, railways and town water did in the Nineteenth.

That’s why the race to build smart cities is so important for communities that care about where they want to be in the 21st Century economy.

Moving from an industrial era to a data age

Cisco Vice President Wim Efrink describes the opportunities with the internet of everything

The last two weeks have been pretty hectic with Cisco, Salesforce and Microsoft events in Melbourne, as a result there’s a huge backlog of posts to put up.

One of the interviews that has worked out is with Cisco’s Vice President for Globalisation, Wim Elfrink, which is up on the Decoding the New Economy YouTube channel.

In it Wim covers how the next wave of upcoming nations, the TIPSS – Turkey, Indonesia, Poland, Saudi Arabia and South Africa – threaten to leapfrog the developed world and the opportunities for businesses in a world where everything is connected.

Can the community secure the Internet of Things?

Can the community secure the internet of things? Cisco’s Christopher Young believes so.

As more devices become connected Cisco Systems hopes the security issues can be addressed by the developer community.

“The Internet of Everything is not only turn every company into a technology company but its going to force every company to truly become a company that delivers security,” says Christopher Young, Senior Vice President of Cisco’s Security Business Group.

Speaking at the Australian Cisco Live! Conference in Melbourne today, Young described how business is going to have to change the way it treats the data it collects from sensors.

“Not just in consumer security,” continues Young. “If I’m using technology or I’m delivering a service that’s leveraging technologies like cloud or connected devices and creating information about individuals or organisations through these connected devices then a consumer or enterprise is going to expect a level of security.”

Young sees three major ways that security is becoming more challenging for organisations; changing business models, a dynamic threat landscape and increasing complexity.

The latter point is the area that focuses many executive’s attention in Young’s experience with audiences he speaks to nominating complexity and fragmentation as their greatest concern.

“They get so many products and so many devices and so many tools and so much complexity they really don’t know, in so many cases, where to focus their efforts.”

Young cites Cisco’s Chief Security Officer, John Stewart, that the most fundamental security defence is getting the basics right.

Earlier this year at the release of the company’s 2014 security report, Stewart spoke to Networked Globe on how businesses are struggling with the complexity they face.

“Even the most sophisticated and well funded security teams are struggling to keep on top of what’s happening,” Stewart said.

This problem ties into the other areas that Young identifies, particularly the ‘industrialisation’ of the malware world.

“We have more well funded, more innovated, more determined adversaries than we’ve ever had as an industry.

“It used to be some high school kid in his room trying to infect a bunch of machines with viruses or some guy from Nigeria sending you an email asking you for a hundred bucks and he’ll give you a thousand bucks later.

“The world we live in today has nation states and criminal syndicates and very well funded, very sophisticated attackers so hacking has become an industrialised activity.” Young says, “here’s supply chains involved, there’s support agreements written; the bad guys will even sell each other a contract.”

Young’s views echo those of Sophos Labs’ Vice President Simon Reed who said last year that “now there’s money involved, there’s serious effort, the quality of malware has gone up.”

Part of the solution Young sees involves getting the community involved which is the motivation behind the Cisco Security Challenge announced last week.

“You can only just guess and imagine what all the different security challenges will look like in a world that’s just starting to get formed.”

“Let’s get the community involved in trying to solve some of the problems that we know are going to be inherently introduced by IoE.”

Tomorrow Starts Here

Managing big data is one of the future skills of business.

Today was the main day of the Melbourne Cisco Live Conference; the company’s annual Australian event.

Much of the talk was around the Internet of Everything — which will be the basis of subsequent posts — with a constant theme around the explosion of data.

A favourite statistic was that of Cisco’s Executive Vice President who pointed out that US Department store Walmart collects 2.5 Petabytes of customers data every hour.

The reason for this was pointed out by GE’s Australia and New Zealand CIO, Mark Sheppard, who pointed out that twenty years ago jet engines had few sensors while today they have hundreds, a point also made by Team Lotus’ Engineering Director Nick Chester to Networked Globe.

Chester observes that when he started in Formula One racing two decades ago, there were four or five sensors on a racing car; today Lotus’ vehicles have over two hundred.

All of these sensors are creating massive amounts of data and the big challenge for businesses is to manage all of this information, something we’ll be exploring over the next few weeks.

Could the Internet of Things grow by fifty times?

Cisco Systems’ Visual Networking Index forecasts M2M data traffic will grow fifty fold in the next four years.

One of the annual events in the tech world is Cisco’s Visual Networking Index, the company’s survey of internet traffic trends.

The numbers, as always, are staggering and this year Cisco are forecasting that global internet traffic will grow by a factor of eleven over the next four years to 190 exabytes – that’s 190,000,000,000,000Mb or the equivalent of 19o billion hard drives.

What’s particularly fascinating about this year’s index Cisco forecast that by 2018 there will be more mobile devices on the planet than people.

Many of those devices will be the sensors and equipment that makes up the Internet of Things (IoT), or Machine to Machine (M2M) technologies and Cisco expects the internet traffic in this area to surge fifty-fold over the next four years.

This is remarkable as most of the M2M devices don’t use much data as the vast majority only need to send out the odd short signal – as opposed to smartphones that download megabytes of information each day.Cisco’s predictions underscore just how pervasive this technology is going to become in the next few years, the challenge for us is to understand how to use and protect the masses of data these systems are going to generate.

Driving out inefficiencies

Inefficiencies are being squeezed out of business and corporations are going to have to adapt, warns the World Economic Forum.

“We’re driving inefficiencies out of every single facet of life,” AT&T CEO Randall L. Stephenson told The World Economic Forum’s New Digital Context panel last month.

The CEO panel at the Davos forum, which included Yahoo!’s Marissa Mayer, Salesforce’s Mac Benioff, Cisco’s John Chambers and Gavin Patterson of BT discussed how corporations of all sizes are being affected by rapid market changes.

“All this bandwidth, all these connected devices, are as disruptive as anything this society has ever seen,” Stephenson said.

“Companies that aren’t moving and driving the new technologies are companies that don’t stay alive.”

Stephenson’s view was supported by Cisco CEO John Chambers, “if you look at big companies only a third of us will exist in a meaningful way in two decades.”

Chambers cited Cisco’s experience from the past two decades to illustrate how business is rapidly changing, “my competitors from fifteen, twenty years ago – none of them exist or they’ve exited. From ten to fifteen years ago only one exists, from five to ten years ago only a few.”

“If you don’t disrupt, you get left behind,” warned Chambers.

Chambers’ advice to managers is that teams have to be empowered and encouraged to take risks and learn from failures, advice endorsed by Yahoo!’s Marissa Mayer.

“The best thing you can an executive can do is play defense, not offense. Get out everybody out of the way and set up an evironment where they can really run and make a difference.”

Yahoo!’s Marissa Mayer endorsed the change, describing a much flatter organization; “we try and run things really flat, really transparent.”

That flat organisation is really the biggest risk to many executives in staid, safe organisations; it means fewer middle managers as the workplace is increasingly automated.

As businesses adopt new technologies, the need for Executive Vice Presidents or Group General Managers is eliminated – along with the armies of assistants and underlings required to help these folk in their roles.

In the past, those layers of management have isolated senior executives from their customers which Salesforce’s Marc Benioff is a luxury companies can’t afford in the current marketplace, “everything is going faster, companies have to change faster.”

“Today if you’re not listening to your customers more deeply than ever before and not reacting to them more rapidly than every before,then you are probably making a mistake,” warns Benioff.

Most of those in the room at WEF were the world’s top executives and government officials, how many of them take note of how business is changing will become clear in the very near future.

There’s also a warning for those government leaders on how employment and government services are going change in the near future which a lesson that needs to be heeded as policies are developed.

Now’s the time for every manager, business owner or executive to look at the inefficiencies in their workplace and whether it can be eliminated either through technology or business restructuring. It may well save you from being identified as an inefficiency yourself.

Steam train image courtesy of Gabriel77 through sxc.hu

Tech security in a tough world

Even the professionals are struggling to keep up with a rapidly changing IT world, which is why businesses should start taking computer security seriously.

Network giant Cisco Systems released its 2014 Annual Security Report last week which should make sobering reading for every business manager and owner.

If you’re looking at a career change, the survey even suggests a possible new job.

Over two million of Cisco’s customers were examined in the survey and every single company had evidence of their systems being compromised in some way, from staff visiting suspicious websites to full scale hacker break-ins.

Keeping up with change

The survey points out IT security risks are evolving quickly as business technology becomes more complex and it’s hard for even industry professionals to keep up with the pace of change.

“Even the most sophisticated and well funded security teams are struggling to keep on top of what’s happening,” Chief Security Officer of Cisco, John Stewart, told a media briefing yesterday.

That concern was reinforced by Stewart’s colleague Levi Gundert, technical lead at Cisco’s Threat Research Analysis and Communications (TRAC) group.

“It’s not about are you going to be compromised,” said Gundert. “the question is how long is it going to take you to detect and shorten the remediation window?”

If even the world’s biggest corporations are struggling what can smaller organisations do to control the risk?

Disable Java

The biggest computer security risk is Java software. Cisco found a shocking 91% of software exploits were related to the application, “2013 was the year of the Java exploit.

It was a bad year for Java.” Says Gundert. It should also be noted that the first successful malware targeting Apple Macs, the Flashback Trojan, was a Java exploit.

The best way to deal with this risk is keep Java off your systems, the problem with that advice is many business applications – and games if you have a home office or kids use your computer – need the software to run.

If you have to use Java packages, make sure you have the latest version running on your systems.

Keep your systems up to date

It’s not just Java that is a risk, Cisco identified Adobe PDFs and Microsoft Office vulnerabilities as being other threats.

It’s important that all systems – Mac, Windows or any other operating systems – are kept up to date with the latest patches.

Lock down office systems

Except when your computers are being updated, there’s no reason for office computers to be running in Administrator mode.

Day to day use should be done in restricted user profiles; on a Windows machine, workers should be logged on as standard users, while on Macs they should be managed users, the only time an Administrator needs to be logged on is when maintenance is being done.

Watch those mobiles

The IT security industry has been watching smartphones for a while and 2013 started seeing large scale malware appearing on mobile devices, although it’s still small scale compared to PCs.

Cisco’s survey found only 1.2 percent of web based malware coming from mobile devices with almost all the infections being on Android systems.

Most of these Android infections were game add-ons downloaded from unofficial Android app stores so the message is to stick to the official, trusted services for Android apps.

Website risks

Another risky area for businesses identified by Cisco identified are websites being compromised and hijacked.

The software on these needs to be updated to the latest versions just as office computers should be.

Often, disused websites and blogs aren’t updated, the ABC discovered last year that abandoned, neglected websites are a great way for hackers and malware distributors to launch attacks or spread problems.

So if you have older websites or blogs, shut them down and redirect the domains to operating addresses.

For those operational websites password security needs to be beefed up as Cisco found ‘brute force’ attacks – where automated systems try every conceivable password combinations – were up threefold in 2013.

Professional skills shortage

A big problem facing the IT industry is a worldwide skills shortage: “There are essential a million jobs across the globe that can be filled but we don’t have trained people to fill them,” says Cisco’s Stewart. “We’ve got a dearth of talent and skills.”

For smaller businesses that means it’s harder to find someone to fix problems when they happen, for both business managers and owners it’s smarter to reduce the likelihood of having a problem rather than scrambling to find an IT professional to help after the event.

The good news from Cisco’s survey is if you’re thinking of a career change, or you have a teenager moping around looking for a job, then IT security could be the answer.

For everyone else, as business and the world in general becomes more connected the security of the systems our world is coming to depend upon is something we have to take more seriously.

Defining a technology hierarchy of needs

Should broadband be considered an essential human right?

Speaking at the Internet of Everything conference in Barcelona today, Cisco CEO John Chambers described broadband as a basic human right.

This is an interesting, and somewhat provocative, idea. While there’s no doubt ubiquitous internet is an essential service in an advanced economy and increasingly critical to most industries, calling it a basic human right is a big call.

Perhaps we need to consider there is a kind of technological order of services, something similar to Maslow’s Hierarchy of needs.

In the tech sector the most basic is electricity as without power all this technology is useless.

Sitting above this are the core infrastructure like the cables, ducts, telegraph poles and subsea cables.

Then perhaps there is the internet itself including the routers, switches and base stations which keep the internet running.

Above those are the connected devices — the smartphones, the robot mining equipment and the internet fridge.

Processing all the data these devices generate is the job of the data centres and cloud computing services which make the internet of everything work.

So perhaps to describe broadband as a fundamental human right is overstating things when a large proportion of humanity doesn’t have access to reliable electricity or drinking water.

What’s interesting watching John Chambers talk is how passionate he is about the Internet of Everything, so much so he’s betting the company on it.

It’s understandable that John Chambers and Cisco would consider broadband internet to be one of life’s essentials as it is critical for the company’s growth and survival but for humanity we should remember that some technologies and services are more essential than others.