Gartner Research has an article on selling IT services in an economic downturn.
There’s some good advice there which applies to all service businesses, not just the tech sector.
Probably the most important advice is the final point: Make your own opportunities.
Those who run with the pack and just try to compete on price or simply cut costs are going to be in great trouble.
The businesses that have a point of difference are going to be the ones who thrive over the next few years.
We need to be thinking about our products, our image, our pricing and the way we tell people our story and why they should use us and not the guy down the street.