Apple leaving Macworld

Apple’s decision to leave Macworld is strange and disappointing.

Macworld gives Apple a captive audience of dedicated fans. Any other business would kill for the same opportunity to roll out their new products to such an enraptured audience.

While there’s not doubt the Internet and the Apple Store channels have diluted the importance of the trade show, the Macworld event is still an important part of the tech industry’s calendar.

I’m a bit baffled why Apple would be doing this, I think it’s an asset they should treasure.

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