Apple’s decision to leave Macworld is strange and disappointing.
Macworld gives Apple a captive audience of dedicated fans. Any other business would kill for the same opportunity to roll out their new products to such an enraptured audience.
While there’s not doubt the Internet and the Apple Store channels have diluted the importance of the trade show, the Macworld event is still an important part of the tech industry’s calendar.
I’m a bit baffled why Apple would be doing this, I think it’s an asset they should treasure.
Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has three regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published six computer books.
Since 1995 Paul has setup and run four business including PC Rescue which he grew to be a national IT support business. Paul currently works with government and businesses to help them navigate the challenges and opportunities of the new digital economy. 