Control freakery

Further to my earlier post about Apple pulling out of Macworld, CNBC opines they are doing it so they can control the messages, to quote;

The fact is, Apple hosting its own events gives the company complete and total control over its own message. More and more companies are leaving traditional trade shows in favor of enjoying the total spotlight at their own events. I’ve reported recently that some big names are either dramatically reducing, or exiting all together, the massive Consumer Electronics Show in Las Vegas next month.

If this is true then it’s a shortsighted policy by Apple and anyone else that thinks this way. The days of total control has passed, if it ever existed.

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Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

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