Closing early

shop-closedI’ve been a customer of my local Mail Boxes Etc branch since shortly after it opened 13 years ago.

While generally happy, one frustration I’ve had with them is they have a habit of closing early. Today they were closed 15 minutes earlier than their normal closing time.

In the last two working days before Christmas, this is madness as small business owners rush to get things done and pick up courier deliveries.

But what’s worse is they lost at least four customers. I saw two disappointed customers outside the firmly locked doors and while browsing in the newsagents next door, two customers came in wanting to use the photocopier as they couldn’t use the ones in MBE.

In these tough times, it’s crazy to be turning away customers and upsetting existing loyal customers.

Similar posts:

Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

Leave a Reply