I attended a meeting last night where half the people didn’t have business cards, including one of the organisers and two of the sponsor’s representatives.
That’s a shame for those people. The humble business card is one of the most important marketing tools you have.
Your staff should all have business cards and carry a few with them all the time. When you’re hosting an event or meeting, then you simply can’t enough cards.
Business cards may be low tech, but they are a great cost effective way for getting your message out and for helping people remember who you are and what you do. Get some printed up today.
Hi Paul,
As you say, an underrated essential.
When I was a mag editor, I used to be quite surprised how many quite senior people would forget them.
Yet the reason they’d called the coffee/ lunch was because they wanted exposure in my mag, so it clearly mattered to them.
But when I was looking for industry commentators on a story, or representatives on our awards jury, I’d go to my business card file. That would be pretty much my only source.
So if they hadn’t given me their card, then they’d wasted their time meeting me.
Cheers,
Tim – Mumbrella