Seth Godin has a look at the three types of people you meet in business-to-business sales.
I think he’s wrong.
These three types are everywhere. Whether you are a consumer or a business, whether you’re dealing with sales, support, billing, enquiries or any other businesses function.
The stallers will do their best to get rid of you, the deniers will say “no” and the enablers will do everything to help you.
For a successful small business you need to be known as an enabler and hiring enablers has to be your priority. Once you’ve done that you have an advantage over most of your competition and almost every big business.