Jan 302012
when business networking turns creepy

In Entrepreneur magazine, writer Alina Tugend suggests we forget networking and become connectors and gives the reader some ideas on how to build connections.

One of the suggestions is, quite reasonably, to eschew networking events and join organisations you have a real interests in, like a sporting club.

Alina quotes Keith Ferrazzi, author of Never Eat Alone, who says he has never been to an official networking event.

“I have a friend who is the executive vice president of a large bank in Charlotte,” he writes in his book. “His networking hotspot is, of all places, the YMCA. He tells me that at 5 and 6 in the morning, the place is buzzing with exercise fanatics like himself getting in a workout before they go to the office. He scouts the place for entrepreneurs, current customers and prospects.”

Prowl gym locker rooms for business prospects? Sounds a bit creepy and you may end up with not quite the connections you expected.

I guess we could call it the Village People model of business development.

  2 Responses to “Creepy business”

  1. The gym may be off limits for some as a networking venue, but the concept is valid. We encounter people in a wide range of situations every day. We just need to recognise the opportunities – P & C meetings, if you have kids, perhaps Tradies working on at your home or office.

  2. Absolutely right, Chris. When I was operating a PC repair business from home, one of the big lead generators was my kids’ school.

    I think one of the things that gets lost when we talk about “social business” is that all businesses are social. We shouldn’t forget that.

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