“I don’t get Twitter or Facebook” says the talkback radio caller, “why would you want to tell the world what you’re having for dinner?”
Once upon a time people didn’t get the motor car. There were many good reasons not to – compared to a horse a steam or petrol driven vehicle was expensive, unreliable and restricted in where it could go.
The motor car ended up defining the 20th Century.
Those who didn’t get it – like the stage coach lines and later the railway companies – eventually faded into irrelevance.
Something we should remember though is that many of the entrepreneurs in the early days of the motor car who did “get it” went broke. As did those in earlier times building railways and canals.
“Getting it” is one thing, but it doesn’t guarantee it will make you rich or guarantee your business’ survival.