“I’m a serial entrepreneur which means I failed with one company at a time” says Steve Blank in a terrific interview with Mark Suster.
Both Steve and Mark are experienced entrepreneurs conversation is one of these raps between two experienced and intelligent individuals where the questions are as smart as the answers.
One of the key take aways from the interview is that our customers are smarter than us. If they aren’t buying from us, they know something we don’t.
Whether we’re talking about startups or big business, listening to the customer is the core thing we have to be doing and everything else is noise.
Great interview!