Oct 032012

A terrific little infographic from cross cultural PR firm Illuminant shows the right and wrong ways of giving gifts in China.

The first faux pas listed is giving clocks and the advice “if you happen to receive a clock from any Chinese source, get your butt to airport pronto” is marvellous.

Giving gifts in sets of six or eight is also a great little gem.

One of the cultural differences between East Asia and the west is the habit of giving small gifts of appreciation and it’s easy to get this wrong. What is acceptable in the People’s Republic of China might be a grave mistake in Korea or Thailand.

A handy little app for dealing with cross cultural misunderstandings is Hooked In Motion’s World Customs and Cultures that lets you dial up the basic protocols like not touching heads or hand gestures which should be avoided. Sadly it doesn’t cover gift giving.

Illuminant’s infographic and Hooked In Motion’s app remind us that the whole world isn’t being homogenised by the web and global communications as each culture takes today’s tools and adapts them to their own worlds.

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