It’s been a big week of reports with three major sets of findings being published; Cisco’s Visual Networking Index, IBM’s Retail Therapy and, the biggest one of all, Mary Meeker’s annual State Of The Internet.
With a PowerPoint overview weighing in a 117 slides, this year’s state of the internet is a meaty tome with some fascinating observations that compliment Cisco and IBM’s findings which hopefully I’ll have time to write about on the weekend.
On slide five of the State Of The Internet is what hasn’t changed Meeker describes the $20 billion internet opportunity being missed.
Basically online advertising is not keeping up with the audience, the time spent on media versus advertising spend is lagging.
What’s notable is that this is the third year that Meeker has flagged this disconnect, yet advertisers still aren’t moving onto the web in the way audiences are.
The print media industry though seems to be dodging a bullet with a disproportionate amount of advertising continuing to spent on traditional advertising – 23% for only a 6% share of consumers’ time which implies there’s still a lot of pain ahead for newspapers and magazines.
For the online media, it shows there’s a great opportunity for those who can get the model right.
What that one graph shows is that the disruption to the mass media publishing model is a long way from being over.