Oct 192015

“The next day I quit my job. I remember walking home that night and thinking I felt incredibly privileged to be living right at this point and I was going to see how the internet would unfold.”

Jørn Lyseggen, the founder and CEO of media monitoring service Meltwater, was describing his first encounter with Netscape 2.0 in 1995 while working on artificial intelligence at the Norwegian Computer Centre.

Today, Meltwater has 1,100 employees in 41 cities across 21 counties and Jørn spoke to Decoding the New Economy in the company’s San Francisco head office last week.

Having quit his job as a researcher, Jørn became what he describes as ‘an Internet evangelist’ in the early days of the Norwegian web and founded a series of online businesses including Norway’s first web mall.

The fourth business Jørn set up was Meltwater which they originally operated out of a shed in a disused shipyard, Shack 15. “We got free office space from one of my former clients,” he recalls. The old customer also gave them 25 old computers which they patched together to become the company’s first server farm.

Building the world’s smallest software company

“Our aspiration originally was to create the world’s smallest software company,” recalls Jørn. “We wanted to be four engineers creating the most sophisticated technology in our industry then we would sign up resellers then sit back and watch our revenue go through the roof.”

At the time media monitoring was largely made up of clipping services that would hire armies of contractor to physically cut and paste newspaper articles.

“What we wanted to do was build software that could keep track of everything that was published online,” Jørn explains. “When news started to come onto the internet then you could start to analysie it automatically. We thought there would be a better way to do this with algorithms and software.”

The best laid plans

It turned out however the plans to have a small software company didn’t work out. “We poured our heart into our technology for the first year and then we got really excited when we signed up two really respected resellers in the Norwegian market.

“They presented to 1500 companies, which is a really big number in Norway, and the results were devastating with 1499 ‘no’s and one maybe.”

For Meltwater’s founders it was a time for re-evaluating the idea. “That was a pivotal point in the company as we had to ask ‘is this a business?’. What we realised was that we were too focused on the technology and what clients are really worried about at the end of the day are the pain points.”

“Once we did that switch we started to get business and then we grew very quickly so instead of being the smallest software company in the world we set out to become the biggest in our industry.”

Going global

From there the spread across Northern Europe and the UK, “every time you start up in a new country it’s like starting a new company.” Jørn ruminates. Strangely it was Germany that proved to be the most difficult to break into. “It’s counterintuitive, you’d think the shared culture would make it easy for a Norwegian company. It wasn’t.”

The big move though was the United States, on the basis that any company with global aspirations has to be in the world’s biggest market. “Norway is a small country, we used to joke there are bus stops in New York with a bigger population than Norway.”

Jørn was surprised to find the US was an easy market to break into than the United Kingdom or Germany, “I love their open mindedness and the welcoming factor of the US culture,” he smiles.

“They are very open minded in the US, it’s a strength in their culture. In the US if you present something interesting to them they’ll accept it. The flip side is if they are open minded to you then they’ll be open minded to your competitors.”

Hiring as a key factor

Choosing the right people is the key to business success Jørn believes, with local hires being essential when expanding into foreign markets, “You need some local credibility.”

More importantly though is the importance of getting the right people early in the life of a startup business, “It’s all about culture.” He states, “make the first five to ten people the base for your platform.”

Having the right people also made it easier for his management team to delegate as executives focused on the international expansion. “We’ve got really smart young people working here, they don’t miss me when I’m not around,” he smiles.

Romanticising startups

“Back in the day it was considered you started a company because you couldn’t get a job,” Jørn laughs. “I’m the first to encourage entrepreneurship but it worries me when it becomes trendy.”

“It’s important that entrepreneurship doesn’t become too romanticised. Because it’s really hard work and most startups fail and most people have to work for years while barely getting by financially and it’s high stress”

“I never saw myself as a business person,” Jørn remembers. “I had a healthy scepticism to the commercial world, that’s why I became a research scientist because I thought it was a better use of my time.”

Becoming an entrepreneur

However the revelation of Netscape 2.0 changed all that, “it really blew my mind,” he grins as he recalls how he decided “the best way to be part of this was to be in my own business.”

Building your own business though is not an easy process and there’s tough decisions to be made. Jørn though believes that the hardest times running your own business are not when cash is tight but when the tough decisions have to be made, “sometimes you have to make calles that are challenging.”

For Jørn, he only sees more exciting times ahead as the internet evolves, “social is still in its early stage. A lot of companies struggle and worry that they haven’t figured it out, but the truth is most people haven’t figured it out.”

Paul travelled to San Francisco as a guest of Oracle



Oct 052015
Equipe 42

In France they do things differently and a good example is Ecole 42, a privately run school set up by Xavier Niel, one of the country’s early internet pioneers.

The French startup site Bonjour La French Tech describes Ecole 42s gruelling recruitment process where “out of 70 thousand original applicants, less than 1000 are chosen after a four-hour online test and month long trial period consisting of more than 100 work hours per week.”

It may be the 100 work hours per week is a typo, or something was lost in translation, but Ecole 42s process marks a very different philosophy towards technology training to that in the Anglo countries where the opportunities in teenage years are more accessible.

With the push to get coding courses into primary schools gathering speed, it’s interesting to see how an initiative like Ecole 42 will evolve. It’s hard though to think having a tiny technological elite would be helpful to a country’s industry or startup community.

However it maybe that elite turn out to be critical in developing a wider French ecosystem over the long term.

Certainly Niel’s efforts should be applauded, hopefully though those opportunities can be spread across the wider community..

Sep 122015

Just as I was hitting ‘publish’ on the China goes on the tech offensive‘ post two days ago, Chinese Premier Li Keqiang was delivering a speech to the World Economic Forum on the nation’s economy.

An English translation of Li’s speech is online and what’s particularly notable about it is the continual mention of “mass entrepreneurship and innovation” with the Premier pointing out over 10,000 new businesses are being registered every day in China.

In parts of the speech, Li sounds like one of the small business evangelists proselytizing on why everyone should start their own venture and coupling entrepreneurship with social justice.

“Mass entrepreneurship and innovation is effective in promoting social justice. As long as they are willing and capable, all people could establish themselves and lead a promising life through innovation and entrepreneurship. They could all have an equal chance for development and for moving up the social ladder, and could all enjoy a life of purpose and dignity.”

Probably the biggest barrier for small businesses and startups in all countries is the access to capital, something that Li flags in his speech as being part of China’s opening up to foreign investment.

Should Li and the Chinese leadership unleash the nation’s entrepreneurial spirits, it will see the country’s economy changed radically and that rebalancing towards domestic consumption accelerate.

For the rest of the world worrying about China’s influence and economic might, they could be worrying about last year’s problems.

Jul 152015
management and executive training, workshops and keynotes for technology

Last week I was asked by someone considering starting a business what I’d recommend in the way of software for a new company.

That’s a good question as cloud services have completely changed what a business should buy over the past five years when the answer back then would have been to buy a new PC with Microsoft Office preloaded along with a boxed accounting package.

More importantly for a cash strapped business, whether it’s a tech startup or a more conventional business, today’s cloud based tools don’t need new computers and most have free versions that suffice for those early days before a venture has established a cash flow or its viability. That radically changes the economics of setting up a new business.

Google Docs

This is the basic essential tool for a new business giving a basic word processing, spreadsheet and presentation package. The free version of Google Docs is technically only available to educational or home users, but then you are running your new business from home aren’t you?

Paid versions of Google Apps are either five dollars or ten dollars per user per month depending on the features or storage you want. Again for most small business the cheaper version will usually suffice.

For power users, Microsoft Office is often unavoidable as the spreadsheet and wordprocessing features of Excel and Word are far more extensive than Google’s.

Email and calendar functions

Once upon a time your choice of email tool mattered, today it doesn’t as there’s no shortage of free cloud based tools or, if you’re a Mac user, Apple Mail. For most small businesses it’s easiest just to choose Google’s Gmail or Microsoft’s Outlook.com. If you’ve chosen Microsoft’s Office 365 package than Outlook is part of the business bundle.

Also in the past having an online, shareable calendar was a nice to have but often expensive feature that required a server. Now almost all systems come standards with calendars although Google has the edge in terms of sharing calendars between workgroups.


Being able to store and share files into the cloud has been a boon for small businesses which in the past needed to have an expensive and clumsy inhouse server if they want to share information or even just to access it on the road.

Microsoft give unlimited storage for Office 365 subscribers while Google offer 15Gb for the free Docs service, 30Gb for the $5 Apps Plan and unlimited space for the $10 Apps plan if you have more than five users. Apple’s pricing is more complex with five different tiers although iCloud is a much more elegant solution for backing up iOS and OS X devices.

Two third party storage providers such as Box and Dropbox are also worth considering with both offering advanced tools and integration with other cloud services. Dropbox offers a free version with 2Gb of data, a Pro version including a Terabyte of space and a business version that is unlimited at $17 per month.


One of the biggest mistakes a new business makes is skimping on accounting software. This is one of those areas where cutting corners early can be expensive later. The most popular cloud accounting service for small business is Xero which does a great job in integrating with other online platforms including Office 365 and Google Apps for $25 a month.

Xero though is not alone in this field with MYOB, Reckon, Quicken and others fighting for marketshare. It’s best to talk to your accountant and find what they work with as this will save problems when you come to do your books.


Every business needs a web presence. If your new company is a local service, retail or hospitality outlet then you have to be listed on Google My Business which literally puts your company on the map. Listings on Facebook and signing up with all the main social media services is a must do as well.

The cornerstone though of an online presence though is a website and the easiest, quickest and no-cost way is to set up a website on Google’s Blogger platform. Once your business gets up and running then having your own web server running WordPress is the best long term solution but in those early days Blogger will suffice and the upgrade path between the two is surprisingly painless.

Every business though is unique and your business might need more than these five basic tools. If you’re in hospitality and retail you’ll need a Point of Sale solution while if you’re a tech startup products like Slack and Basecamp may be needed as well.

The five basics though are common to all businesses regardless of the industries they’re in and regardless of the aspirations of the owners. The fact you can set up a business for almost nothing is one of the reasons why it’s worth giving it a go.

Jul 142015

Battered by a declining Chinese market for its manufacturing goods, Taiwan is having to look elsewhere for its economic growth.

Startups are one idea report Reuters News describing how the Taiwanese National Development Council set up HeadStart a year ago to create an tech entrepreneur ecosystem by relaxing regulations for registering start-ups, matching funds invested into projects and creating tech hubs.

So far HeadStart has attracted around $US 438 million in funds and now Alibaba founder Jack Ma says he wanted to set up a $300 million fund to support Taiwanese entrepreneurs.

While the Reuters piece focuses on the ecosystem built around fading smartphone maker HTC and the major computer chip fabricators, Taiwan’s strength may well lie in its small business roots as much of the island’s industrial strength has been built, like Japan’s, on its army of small family firms supplying the larger companies.

That Taiwan needs to diversify its economy is a warning to other less advanced economies that depending on a narrow band of exports leaves a nation open to external risks. It might be time for others to be looking at how to encourage their entrepreneurs.

Image of Taiwanese bronze buddha by Shirley B through freeimages.com

Jun 212015
China's sock industry illustrates how world manufacturing has too much production

“We have an addressable market of four hundred million dollars a year. It’s a huge opportunity and we could win half of it.”

The business manager speaking – who we’ll call John – was talking about the potential market for his company’s small business product that promises to earn around two hundred dollars a year.

How John came to the four hundred million dollar number was simple. He multiplied the two hundred dollars by the two million small businesses in Australia.

John had fallen for the ‘Chinese sock fallacy’ where a simplistic assumption creates the illusion of a huge market. The idea being that there are a billion people in China all of whom will own five pairs of socks so therefore there’s demand for five billion pairs of socks.

The key part of the fallacy is not knowing whether those billion Chinese or two million Aussie small businesses want your socks or cloud computing services.

Other complications include who are the incumbents currently selling to that market, how many pairs of socks do most Chinese people own, how often do they replace them and what do they pay for a new set?

Suddenly things get complex and the assumptions don’t look so promising as we find with John’s projection of his market.

Looking at the figures for Australia’s small business sector with 61 percent of enterprises having no employees, it’s hard not to conclude most are contractors or consultants who mostly don’t need John’s cloud service.

So the Chinese sock fallacy strikes again.

May 142015
HEXO+_ autonomous drone front view

An old saying is necessity is the mother of invention and nowhere is this shown better than walking the exhibition floor of the Internet of Things World conference in San Francisco today.

The Wallflower is a good example of this, thought up of after the founder had to rush home when his partner thought she’d left the stove on (she hadn’t), he thought there had to be something that could monitor this on the market and when he discovered there wasn’t, he invented it.

Snowboarding needs

Probably the sexiest device on the floor is the Hexo+, an autonomous drone designed for video shots. Use the app to tell you what shot you want and it the drone will take off and video you.

Hexo+ was founded by Xavier de Le Rue, a French professional snowboarder who wanted to get shots of his maneuvers but couldn’t afford a crew or a helicopter to do so. The preprogrammed flight patterns represent the most common camera sequences optimised for the GoPro camera.

Probably the most trivial is the MySwitchMate, a mechanical device that fits over a wall light switch. Set it up and you can use its app to flick your lights on and off.

The device was born out of the founder wanting to remotely control his college dorm lights from his bed. While the market seems to be those who don’t want to get out of bed, its main market are those who would like remotely controlled lights but can’t install a smart lighting system.

A niche from a need

What all three of these devices show is how a need by an inventor spurred a  product’s development, in that respect the Internet of Things is no different from any other wave of innovation.

So if you wonder “why doesn’t someone sell this?” it might be an opportunity to set up your own business or invent an IoT device to meet that need.