LinkedIn founder Reid Hoffman has a wonderful post on his blog detailing what he wished he knew when he first pitched his business to investors.
His seven myths of pitching are well worth reading whether you’re seeking capital from Silicon Valley venture capital firms, a sceptical bank manager or your mum and dad.
The first point is the most pertinent — a successful financing process results in a partnership that delivers benefits beyond just money.
Raising investor funds is only a step in the journey of creating a successful business, it is by no means the end point.
Hoffman’s point is something every business founder needs to keep in mind, those early investors are important mentors and their advice could prove to be more valuable than the money they bring to a venture.