Mar 052014

Madrid have renamed a subway station to Vodafone Sol and plan to rename an entire metro line as part of a corporate sponsorship deal.

Personally I think renaming places changes the culture of place; something well understood by dictators but possibly not so well by corporate marketing people.

Do you think this is a good idea?

Picture of Madrid Sol station courtesy of Zaqarbal through Wikimedia

  One Response to “Renaming places”

  1. Absolutely disgusting. It’s like selling your ‘Sol’ to the devil.

Leave a Reply

%d bloggers like this: