Fear in the cloud – the loss of trust in online business

Should online businesses, particularly cloud services and social media platforms, begin to worry they’ve lost the trust of the community?

Today I spoke about online safety to the Australian Seniors’ Computer Clubs Association about staying safe online.

Hopefully I’ll have a copy of the presentation up tomorrow but what was notable about the morning was the concern among the audience about security and safety of cloud services.

The ASCCA membership are a computer savvy bunch – anyone who disparages older peoples’ technology nous would be quickly put in their place by these folk – but it was notable just how concerned they are about online privacy. They are not happy.

Another troubling aspect were my answers to the questions, invariably I had to fall back on the lines “only do what you’re comfortable with”  and “it all comes down to a question of trust.”

The problem with the latter line is that it’s difficult to trust many online companies, particularly when their business models relies upon trading users’ data.

Resolving this trust issue is going to be difficult and it’s hard to see how some social media platforms and online businesses can survive should users flee or governments enact stringent privacy laws.

It may well be we’re seeing another transition effect happening in the online economy.

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Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

One thought on “Fear in the cloud – the loss of trust in online business”

  1. Dear Paul, recommend you come along to the Amplify Talks on 8 July where this very issue will be addressed by internet visionaries like Doc Searls and Drummond Reed and innovators/ entrepreneurs concerned about the same issues – resulting in the establishment of a fee-for-service Personal & Private Cloud network where people can own and manage their own data. ( The free model isn’t free- your data gets mined and sold!) Please feel free to also share with your online network and constituents. Attendance is FREE but spaces are limited due to small and intimate venue. http://www.amplifyfestival.com.au/business-strategy-leadership-culture-world-changing-news/digital-disruption-privacy-revolution-and

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