Finally Twitter have announced the changes they will be making in an effort to attract more users.
The changes are risky, and controversial, as messing with people’s feed risks alienating loyal users. If the changes prove unpopular it may make Twitter’s problems worse.
Whether the changes are enough to justify Twitter’s sky high stock market valuation and can attract the numbers of users the company needs to keep the faith of investors remains to be seen.
Zuckerberg’s Curse is biting Twitter hard and the company needs to figure out whether frantically trying to entice uninterested users and meet high, and possibly impossible, benchmarks is the best course for the service’s future.