As usual Mary Meeker’s internet trends report lays out the current state of the online world.
Two things that stand out in the mass of statistics are how the smartphone market is now commoditised and that the advertising funded media model is redundant on mobile with adblockers proliferating in China, India and Indonesia – the world’s three biggest emerging markets.
While Mary Meeker flags those changes, she also continues to point out how broadcasting still gets a disproportionate spend of advertising revenue, something she’s been flagging for five years.
For advertisers sticking with the media they know is understandable but it does open some opportunities for a great disruptions.
The design of Meeker’s slides leave some people unimpressed though.