Jun 112016
 

With Google’s Project Ara seemingly stalled, it was interesting to see Lenovo announce the Moto Z modular phone this week.

The question remains though whether this concept is a solution looking for a problem however if Lenovo open the device up to third party accessory makers, we could see a surge of innovation similar to the ‘plug compatible’ IBM days which may drive consumer interest.

Lenovo is still struggling to find its feet in the mobile phone market, so finding a compelling product to drive sales and improve margins in a largely unprofitable industry is a priority.

It may be the other smartphone announced by Lenovo in San Francisco, the clumsily named Phab 2 Pro, could be where the manufacturer finds its niche with Google’s Project Tango 3D sensing technologies.

The Phab 2 Pro’s 3D capability may be the beginning of accessible virtual and augmented reality systems however hands on reviews of the device indicate it may be some way from being ready for public release.

Lenovo’s announcements show how the smartphone markets is currently in a state of transition as vendors try to find the next new profit and growth centres. To complicate matters, all the Android manufacturers are waiting to see what Apple’s next move will be.

 

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