Category: business advice

  • Who the hell do you think you are?

    Who the hell do you think you are?

    “We have a startup ethos,” proclaimed the manager of a huge organisation funded by the government.

    It was the third time this month I’d heard about a “start up ethos” from managers of ventures backed by government or corporate money and it’s interesting that this thinking like a cash hungry startup has become a badge of honour among those who have never really lived or worked that way.

    At a time when we’re glorifying twenty something entrepreneurs it’s understandable a middle aged manager of a large, conservative and bureaucratic business might want to grab some of that glamour.

    Where does this idea of being a start up take an organisation that is anything but entrepreneurial?

    The entrepreneur myth

    Right now we’re obsessed with the cult of the entrepreneur; many people are getting rich on selling the idea if liberate yourself from the corporate cubicle and buy your doughnut franchise then in a few years time you’ll be sipping daiquiris with Richard Branson on his private island.

    For most of us, the tough reality of a building a new business is we are going to work very hard and the odds are stacked against us succeeding; that’s the risk-reward equation that underpins the free market economy – you take the risks and if you’re successful you reap the rewards.

    Many people though don’t have the appetite for taking those risks; they are happy working for a wage, paying off a mortgage and getting a nice safe pension at the end of their career. There’s nothing wrong with that.

    Similarly, the majority of business people have no desire to be the next Richard Branson – most are quite happy for their doughtnut franchise, computer repair company or dog walking service to create a decent living and saving for their family. If the business is worth a few bob when they retire that’s a bonus.

    Bureaucrats matter

    The success or otherwise of a society depends upon the mix of established institutions and the ability of entrepreneurs to realise new ideas, take the balance too far either way and you have either an inflexible or unstable economy.

    Bureaucratic managers, their processes and their established procedures have their role in a modern society, as do the risk takers, the business buccaneers and even the snake oil merchants selling dodgy ideas to frustrated corporate employees.

    The danger of business delusions

    Misunderstanding who, or what, you and your organisation fits into this spectrum is a risk in itself; the manager of a big corporation or government agency who thinks they can pivot a business the way a start up can, is probably risking their own career and by falling for the romance peddled by snake oil merchants they are risking their savings.

    Similarly the small business or real entrepreneur that acts like a government department is probably squandering their market advantages by being slow and unresponsive.

    In many ways, seeing a manager in a big corporate environment indulging in Walter Mitty like fantasies of running a start up is somewhat touching – the real danger for those bigger organisations is when their leaders start believing they are something they aren’t.

    Romantic delusions are never a good asset when managing a business.

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  • The online business playground

    The online business playground

    This article originally appeared as The Business Playground on Smart Company.

    Last week, I was lucky to be invited to talk about digital citizenship with school kids and their parents in the Griffith area.

    The concept of “digital citizenship” is pretty simple – your behaviour online should be no different from how you’re expected to conduct yourself in the playground or business world.

    When talking to some of the parents about the issues their kids face, it stuck me just how seriously most of the concepts like being accountable for your behaviour, safe computing and avoiding bullying are as applicable as much to business as the schoolyard.

    Bullying in the workplace is pretty common and – as the tragic case of a young waitress who killed herself after being bullied at a Melbourne café shows – employers are directly responsible if they don’t control it.

    While the Melbourne case didn’t have a digital aspect, what employees put up about their co-workers on social media sites or on blogs or in emails can be bullying as well.

    Making things worse when social media or the web is involved is that most of the evidence is in writing and difficult to erase.

    Safe computing, such as creating strong passwords and not sharing them, is one important part of being safe online.

    Just as kids get into trouble by sharing their passwords with their friends, so too do businesses that common login details for their key systems and services.

    Some weeks ago there was the story of a Texas waterworks that was hacked because their systems had a simple password.

    No doubt the login was kept simple to make things easy for staff and management, just like a 12-year-old sharing their Minecraft or Moshi Monster accounts with their big brother or best friend.

    Being accountable for your behaviour is probably something both kids and business people struggle with; just as kids don’t understand that taunting their friends through a Facebook page has real life consequences, many managers and entrepreneurs forget that laws and professional standards apply online as much as they do in any other area.

    Of course in business, it’s not just ourselves that can cause problems – our staff can get us in trouble too. Employees need to know that upsetting co-workers, customers, suppliers and competitors is unprofessional and can cost them their jobs.

    Having a staff acceptable computer use policy makes it clear employees are responsible for work related comments they make even on their personal accounts outside of working hours is now essential for all enterprises.

    In many ways, business is just like being in the playground. It’s usually fun, but when things go wrong it can be painful in many ways.

    Just as schools are on the look out for digital trouble among students, watch out for similar pain points among your staff.

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  • The auctioneer’s dream

    The auctioneer’s dream

    “One day I’m going to buy a whole pile of junk PCs from a company that’s gone bust and sell them at an auction like this,” said Mark, an old business partner, as I lost a bet that a group of almost valueless laptops wouldn’t be sold for more than $10 each.

    The media release behind yesterday’s article on protecting USB data found on attracted criticism about Cityrail’s attitude towards privacy – which is fair enough as good manners, if not privacy laws, dictate you’d wipe someone else’s data before giving a drive away.

    More notable in the IT News article is the comment that Paul Ducklin, chief technology officer at Sophos, “was shocked when the auction price was nearly twice the average retail value of the USBs.”

    Paying over the odds for second hand technology is a trap many fall for, the average consumer doesn’t comprehend just how much technology depreciates or the risks, such as malware or defective hardware, that could be found when you finally take that computer bought at auction home.

    The main attraction of auctions is that people believe they are getting a deal, the idea things were dirt cheap on eBay drove the service’s growth for much of its first ten years.

    Of course that hasn’t been the case for some time and many people paid a lot of money for junk they didn’t need even when things were “cheap”.

    The only way to really get a deal at auction is to know the retail price, then factor in realistic depreciation and the risk of buying a dud.

    My rule of thumb at those IT auctions I used to attend with Mark was that when the bids passed more than a third of the retail price, people were overpaying. I rarely bought anything except office chairs and the odd filing cabinet.

    I haven’t heard from Mark for a while, I suspect his business plan didn’t work out when he overpaid for some surplus equipment from a liquidator.

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  • Business is fine

    Business is fine

    “I don’t need high speed broadband,” snarls the businessman in a country town, “business is fine as it is.”

    A hundred years ago this year the iconic Australian horse coach company Cobb & Co went into its first bankruptcy as it declined from being the dominant transport service of rural Australia.

    Cobb & Co was founded in 1854 by four young Americans in the Victorian gold rush and grew around the expansion of Australia’s rural farming and mining industries. By 1900 the company had 9,000 horses travelling 31,000km (20,000 miles) every week.

    By 1924 Cobb & Co was gone. Displaced by the motor car and restrictive state government rules designed to protect their railways.

    Many businesses, including the management of Cobb & Co, thought the motor car was a fad. No doubt many at the time also thought electricity was dangerous and unnecessary.

    Business worked fine as it was when stagecoaches carried the mail and bullock carts carted the crops, steam engines were fine to power the farms and businesses while the telegraph was just fine for those times when a three month letter to your customers or creditors in London or New York wasn’t quick enough.

    All those businesses went broke. They didn’t go broke fast, it was a slow process until one day owners realised it was all over and then the end came surprisingly quickly.

    That’s where many of us our today – cloud computing might be the latest buzzword, social media might be a distraction for coffee addled children of the TV generation and the global market might be just a way to dump cheap goods and services on gullible consumers – but markets and societies are changing, just as they did a hundred years ago.

    Sure, your business doesn’t need fast Internet. Business is fine.

    Stage coach image courtesy of Velda Christensen at http://www.novapages.com/

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  • The dying Yelp of Sensis

    The dying Yelp of Sensis

    This story originally appeared on Technology Spectator

    Fifteen years ago Sensis, the directories arm of Telstra, was untouchable. A listing in the Yellow and White Pages was essential for every business and Sensis’ monopoly was a true river of gold.

    Sensis’ launch this week of an Australian partnership with the US based review site Yelp is Telstra’s desperate throw of the dice to survive in a market where its directories business has become irrelevant.

    Attempts to stay relevent

    There have been many attempts by Sensis to overcome this erosion of its core maket including purchasing an IT services business and unsuccessful forays into publishing and online search with Trading Post and CitySearch.

    Probably Sensis’ lowest point was the squandered millions of dollars and years of management time wasted in trying to compete against Google after Telstra CEO Sol Trujilo made the sneering comment of “Google Schmoogle”.

    Declining values

    At the time of Trujillo’s comment in 2005 Sensis was valued at $10 billion as a stand alone company. After last week’s disappointing results that saw revenue drop 18 per cent for the year, the value of the division is an optimistic $5 billion.

    Yelp itself is unlikely to help Sensis’ revenue woes. Despite filing for a $100 billion public offering, Yelp has never made a profit in its seven years of operation. Although licensing their service to failing directory companies around the world might prove to be a handy revenue stream.

    That lack of profit – on North American revenues that are tiny compared to Sensis’ Australian cashflow ­– shows the fallacy in the social media business model that many of the popular online services are faced with.

    Users of social media services like Yelp are looking for a community of trustworthy and relevant referrals. The directory sale model is based on displaying the biggest advertisers prominently, which is exactly what social media users don’t want.

    Yelp also comes into a marketplace already crowded with competing, established services like Word Of Mouth Online, Eatability, and the faster moving social media platforms like Foursquare.

    Competitors’ Missed Opportunities

    In many ways Sensis has been lucky in that most of the competition has been from smaller upstarts while their bigger competitors haven’t capitalised on the market opportunities.

    Google Places, the biggest competitor to the world’s Yellow Pages directories, is mired in bureaucracy and isn’t doing a good job in telling business its story while Facebook’s local search function isn’t getting much traction either.

    Of the local Australian incumbents, ninemsn isn’t interested in local business with its international partner Microsoft not offering an Australian product and the local team preferring to deal with big spending advertising agencies, while Fairfax squandered its early advantage and eventually sold the CitySearch service to Sensis.

    News Limited’s True Local is having limited success while it struggles with the transition from print to online. At News’ recent launch of its new digital platform, the company’s executives stated they expected journalists to develop a “digital mind”.

    Lacking a Digital Mindset

    That “digital mindset” is the key to the problem at companies like News Limited, Fairfax and Sensis. In a marketplace where customers, advertising and readers have moved online it requires management, not just the lower workers, to “think digital”.

    Sensis’ key problem is its management structures – and more importantly its sales teams’ commissions and KPIs – which are still based around its traditional business models that will make selling services like Yelp difficult.

    The phone directory business model is a product of the 1920s and in many ways Telstra and the other Yellow Pages franchisees around the world should be grateful it has lasted so long.

    Whether the phone directories that have been so profitable for phone companies can make it to their one hundredth birthday is an open question. One thing is for sure, bolting on an unprofitable and late to market social media service isn’t the answer.

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