Are executives out of touch with IT trends?

social media workshops for executives and business owners

Yesterday was media briefing day with a number of vendor events, including a very nice lunch with IBM, on the state of the technology industry.

One thing that was particularly striking with IBM Truth Behind The Trends survey was just how out of touch many of the executives quoted in the report seem to be with responses on topics like malware and Bring Your Own Device being firmly behind the curve.

This was borne out at the earlier media roundtable with online security company Websense where they described some of the challenges facing Chief Information Officers in making company boards and senior managers aware of technology security risks.

What surprised most of the journalists in the earlier briefing was just how clueless many of the executives seem to be about online business risks, those who went along to the following IBM briefing realised why – managers genuinely don’t understand how the internet and business technology is evolving.

That should worry investors as markets are changing rapidly and managers who don’t recognise, let alone understand, the shifts happening are jeopardizing the their business’ futures.

Why exactly business leaders are so out of touch is something we look at tomorrow where we examine the background of Australia’s CEOs.

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By Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

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