Making the case for engineers

Engineers need to start arguing the case for their profession

“It’s important to keep the engineers under control as they don’t understand costs,” a tech industry commentator said to me last week.

That was an interesting view and one that’s at odds with the core role of engineers – engineering is applied science where the job description is to create something within the sponsor’s scope, time and cost requirements.

It’s rare that a project doesn’t have cost constraints and it’s a very junior engineer who won’t be aware of those and how expenses are tracking against forecasts during the assignment. It’s a core role of the job.

Engineers as financial naifs

How this view of engineers being financial naïfs has developed is interesting in itself; there’s three factors that drove that commentator’s view.

The first factor is the financiers and accountants have hijacked project planning and management – sort of like how marketers have overrun the social media sector – so it is in their interest to portray their professions as being the only people who can be trusted to watch the books.

Giving the power of managing projects to the financiers has tragic results for many projects; invariably the money men misunderstand the costs required to meet a project’s scope resulting in a substandard result or, paradoxically, the project running massively over budget.

IT industry failures

The IT industry’s behaviour is a second factor which in itself can be split into two; the startup community’s model and the ‘rob the client’ mentality of the major outsourcing companies.

One of the greatest business failures of the last thirty years has been IT outsourcing where enterprises have essentially written blank cheques to the global outsourcing firms to save computing costs.

Because most of those projects have been run by moneymen with little understanding – despite their hubris – of either the business’ needs or the role of information technology in the organisation the results have often been catastrophic for shareholder or taxpayers, although very good for the salespeople and managers of the global outsourcing companies.

Usually a good indicator of project doomed to failure is when a CEO or minister announces the scheme with the justification it will save an improbably large amount of money for the organisation; tears usually follow.

The startup community’s attitude to project management has also twisted the engineer’s role. While there are some ventures that keep a very canny eye upon costs and deliverables – these are often the successful ones – many of the high profile, big funded companies take the attitude that engineers should focus on code while costs are a concern for founders and financiers.

In that view, the software engineers don’t have to worry about costs – it is none of their business.

Finally there’s a cultural element and it’s notable that the commentator speaking to me was Australian.

Australian mediocrity

One of the traits of modern Australian management is the culture of mediocrity and unaccountability that has crept into the nation’s business leadership from the early 1990s onwards. Tolerance of over budget or failed projects has become the cultural norm.

Probably the best example of this was the deeply troubled National Broadband Network currently struggling to stay alive in the face of a restructured management, government hostility and community indifference. Both the previous and current management have shown themselves to be particularly unsuited to meeting the engineering and contractual challenges of the project.

Interestingly, the engineers get blamed for the management’s hapless inability to deliver the project on time, budget or within the project scope.

The perverse, and tragic, thing about the NBN is had managers listened to wise voices from the engineering and construction communities in the early days the scheme would have had a chance of succeeding despite the political incompetence and bastardry that surrounded it.

Squandered resources

As the western world and developed economies move into more constrained times squandering resources on poorly thought out or badly managed projects is becoming an unaffordable luxury.

Engineers need to make the case they are not just a bunch of technology obsessed geeks implementing unrealistic and uneconomic solutions. Getting projects built properly is too important to be left to the accountants.

Image from Seattle municipal archives image of Engineers planning a freeway through Flickr

 

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Splitting apps

Splitting apps is a big risk for online services

Much to the irritation of many users both Foursquare and Facebook have split their apps into separate tools.

Fred Wilson of Union Square Ventures, one of the investors in Foursquare, explains the reason for this are that different patterns meant the service had to cater for privacy models which threatened to confuse users.

The risk for both Facebook and Foursquare is that irritated users might give up on the service, it’s a tough balancing act.

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Startups as a dream job

Canva co-founder and CEO Melanie Perkins describes the design service’s journey

“It’s my absolute dream job” says Melanie Perkins of her role as CEO and co-founder of online design app Canva in the latest Decoding the New Economy video.

Since being set up ten months ago, Canva has grown to over a half a million people using the tool to create graphics for applications such as books, marketing banners and website logos.

The idea for Canva came out of the difficulties Melanie found in using design software while lecturing at university and it’s growth has been as a result of the idea catching the imagination of investors like Lars Rasmussen, one of the driving forces behind Google Maps, and Guy Kawasaki, Apple’s original Mac evangelist.

“We’ve got some great things coming in the next few months,” says Perkins. “So stay tuned.

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Mixing brains, bravery and magic

Gadi Amit on designing things that matter to people

A few weeks ago I interviewed Gadi Amit, principle of New Deal Design ahead of his visit to Sydney for the Vivid festival.

Tonight his public talk for Vivid – Designing the Things We Love – didn’t disappoint, particularly his disdain for designing luxury goods.

“I believe we should design things that help people live their lives; a $50,ooo watch doesn’t do that,” he told the audience.

Through his presentation he showed his best known projects including the FitBit and Project Ara along with discussing some of his failures and why sometimes it’s best to part with a client should their philosophy differ with the designer.

Gadi’s view is a refreshing take from the design and tech industries that are often fixated with celebrity and bling. The view also ties into the manifesto of New Deal Design – “We mix brains, bravery and magic.”

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4D printing and the next generation of design – ABC Sydney

The future of design and 4D printing are the topics of today’s 702 Sydney segment with Linda Mottram

I’ll be on ABC Sydney this morning discussing 4D printing and the future of design as the Sydney Vivid Festival swings into gear.

Some of the areas we’ll be looking at in the spot that should start around 10.20am is what exactly is 4D printing, how can materials build themselves and how designers are creating more sustainable devices like Google’s Project Ara.

One particularly interesting Vivid session is the Electric Dreams to Reality session that will feature local entrepreneurs and makers explaining how they are using the internet of things and new design.

We’d love to hear your views so join the conversation with your on-air questions, ideas or comments; phone in on 1300 222 702 or post a question on ABC702 Sydney’s Facebook page.

If you’re a social media users, you can also follow the show through twitter to @paulwallbank and @702Sydney.

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Gadi Amit – the designer as a contrarian

Gadi Amit sees being contrary as important at a time when industrial design is changing radically

Gadi Amit, founder of San Francisco’s New Deal Design, has been on the forefront of designing  many of today’s wearable devices including the Fitbit, Lytro Camera and Google’s modular Ara phone.

Ahead of his visit to Sydney to speak at the Vivid Festival last June, Gadi spoke about his philosophy on design and the future of wearable technologies.

“As a matter of method we always try to look for the contrarian point of view,” Gadi says about his approach to a new project.

“The initial point of view is better served by being tested against a contrary point of view, in about fifty percent of the cases we find the contrarian point of view actually wins.”

Cherishing sustainable devices

One of the key challenges facing designers today is creating sustainable product and Gadi sees the answer lying in developing durable, adaptable products.

“I’m focusing most of my work on maintaining the usage of the object for as long as we can and extending its meaningful life to people.”

“This way we make sure that that it’s usuable, it’s beautiful, it’s loved and it’s cherished.”

project-ara-google-phone

Google’s Project Ara is an example of Gadi’s philosophy of extending a mobile phone’s life by building the device up from modular units that allow handsets to adapt to users’ needs.

Rejecting big data

One of the effects of wearable and smart devices is the explosion of big data, Gadi sees this as problem for users and the result of a mismatch between the development of software and hardware.

“The hardware design is actually ahead of the software design. Software is still lagging behind and still spewing data all over the screen.”

“I think people don’t want more data, they want less data. They want meaningful cues that will be served with very little fanfare. You don’t need to know you walked 10,000 steps, you need to know if you’ve walked enough or not enough.”

Gadi cites the early design of the Fitbit where the software showed a flower blooming to indicate the wearer was meeting the fitness objectives as an example of a simple and elegant way to convey complex information.

Moving to a world of unlimited screens

One of the opportunities Gadi sees with wearable devices is how methods of conveying complex information are going to change radically.

“There’s greater understanding that we have to distil user interfaces into something more basic,” Gadi explains. “It’s a new design process that involves a lot of experimentation with the human body and hardware.”

Escaping the boxes of design

What excites Gadi about the design industry today is the diversity of opportunities.

“Ten years ago an industrial designer dealt with maybe four or five types of boxes – you might design a mobile phone, which was a small level box, you might design a laptop which was a mid level box and you might design a PC which was a bigger box.”

“I remember one executive describing the world to me as ‘we have four screens; there is the large TV screen, there is the PC screen, the notebook and the mobile. That was the grand unifying theory of the universe.”

“What we have now in the studio are objects the size of a human finger that are made of soft material and have amazing kinematics and we have objects the size of a fingernail that are still interactive with humans.”

“I’m really excited about it.”

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4D printing and the quest for elegance

Many of us are still getting comfortable with the idea of 3D printing, but MIT’s Skylar Tibbits is working on a fourth dimension.

Many of us are still getting comfortable with the idea of 3D printing, but MIT’s Skylar Tibbits is working on a fourth dimension that he hopes will move us into a more elegant era of design.

Ahead of Skylar’s visit to Sydney for the Vivid Festival in June, Decoding the New Economy had the opportunity to interview him about what 4D printing is and his quest to create materials that can build themselves.

What is 4D printing

“We called it 4D printing because we wanted to add the ability for things to change and transform over time,” explains Skylar. “Time is the fourth dimension.”

Skylar’s mission at MIT’s Self Assembly Lab is to create materials that assemble themselves. In a TED presentation he demonstrates how these materials may work and the philosophy behind them.

Part of that search involves developing techniques for building large and complex structures from small components. “People know and utilise this in biology, chemistry and material science domains and we’re trying to translate that into larger scale applications.”

Avoiding big machines

“We don’t want to build bigger machines than the things we want to build, we want to build distributed systems,” Skylar continues. “If you want to build a skyscraper, you don’t want to build a skyscraper sized machine.”

Not only does this philosphy offer benefits for manufacturing and building but it may also save energy, transport and labour costs as things can automatically build themselves once they’re delivered to a customer.

“Materials should be able to assemble themselves or at least error correct or respond to active energy. There’s a whole application of packaging and minimising volume after manufacturing and transforming on site.”

Over time they could also adapt to changed conditions Skylar believes: “There’s also how products themselves can transform and be smarter adapt to my demands or adapt to the environment as it’s fluctuating around.”

Redefining the makers’ movement

Worldwide we’ve seen the rise of the makers’ movement as affordable 3D printing and cheap electronics has made it possible to build new things; Skylar sees the Self Assembly Lab as being part of, but slightly apart from this group.

“We make machines that make things, we’re integrated into that theme. We’re arguing that people can collaborate with materials and materials can be collaborative. It’s not just us making stuff and forcing materials into place, it’s materials making themselves.

“A lot of methods are top down, big machines force materials into place and we’re trying to argue you can have bottom up applications in manufacturing.”

So more than just simply printing components, Skylar sees the opportunity for embedding the intelligence into components so they can assemble themselves; the real task lies in programming the materials.

 The internet of elegant solutions

Similarly, Skylar sees the internet of things as being a far more passive, perhaps even friendlier, field than that dominated by machines and plastics.

“It’s not about the number of sensors and electronics and motor and things so that we can make these smart devices, we’re interested in how materials and fundamentally elegant solutions responding to external energy can have the same capabilities.”

“We certainly believe in a connected internet of things, but it’s more a material based internet of things.”

“I think that any solution in the beginning you throw a lot of money, technology and motors at it but over time you find more elegant solutions where materials can do more for you.”

“The wearable space is a good example where people don’t want to wear electronics all over their bodies, they don’t want bulky things that are expensive and hard to assemble and clunky to wear.”

“You want materials that you want your skin to touch, so we’re trying to find elegance in the solutions with smart devices.”

Seeding the forest

The challenge for Skylar, the Self Assembly Lab and those looking at changing the worlds of design and manufacturing is – like many other fields – funding.

Material sciences, particularly those being explored at the MIT, have long lead times that aren’t suited to the current Silicon Valley led model of innovation and Skylar believes we need a different model.

“We need to invest in super, long term radical innovation, to seed the economy and global technology development. We gained substantially in the Silicon Valley model with short term wins – with apps and simple technologies with incremental progress.”

“It’s sort of like we need to seed the forest, we can’t just keep taking all these things from the top like low hanging fruit we need to create a forest effect so that we create many new technologies.”

What comes out that forest of 4D printing and smart materials is anyone’s guess; but if Skylar Tibbits has his way, it will certainly be elegant.

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