Splitting apps

Splitting apps is a big risk for online services

neutral bay local brunch search on four square

Much to the irritation of many users both Foursquare and Facebook have split their apps into separate tools.

Fred Wilson of Union Square Ventures, one of the investors in Foursquare, explains the reason for this are that different patterns meant the service had to cater for privacy models which threatened to confuse users.

The risk for both Facebook and Foursquare is that irritated users might give up on the service, it’s a tough balancing act.

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Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

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