Steve Ballmer’s big platform change

Microsoft contemplates big changes as the computer market evolves around portable tablets and smartphones.

All Things D today reports that Microsoft is considering a major restructure to reflect changed computing markets.

One of the big messages from The State Of The Internet report is we are seeing three simultaneous changes to the computer industry – the shift from personal computers to smartphones, tablet computers and wearable systems – and Microsoft is at the centre of these transformations.

One graph, first released by Aysmco and expanded in the Meeker presentation, illustrates how fundamental these shifts are to Microsoft’s business.

mary meeker computingmarketshare-640x480

Microsoft’s domination of the computer industry was almost total at the beginning of the century and remained so until the iPhone was released in 2007. Then suddenly things changed.

With the success of Android and the iPad, the market shifted dramatically against Microsoft and the WinTel market share is now back to 1985 levels when the Commodore 64 was a credible competitor.

The change that Microsoft faces shouldn’t be understated, although the company’s strengths with products like Office, Azure and Hotmail (or whatever this year’s name for their online mail product is) give the once untouchable incumbent some opportunities, particularly in the cloud.

At the end of Mary Meeker’s presentation at the D11 conference, Walt Mossberg asked her about Microsoft’s view that tablets and smartphones are just new computing platforms. Meeker dismisses that with the observation that the data is clear, the market has shifted to Apple and Google.

“Google and Apple are driving innovation,” says Meeker. “Microsoft is not.”

The numbers aren’t lying for Microsoft. That’s why Steve Ballmer has to move fast and think creatively about the company’s future.

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Dicing up the mobile web

A series of reports last week told how we use computers, tablets and smartphones is evolving. There are big consequences for all businesses.

Last week we had a series of reports on the changing web from Cisco, IBM and Ericsson along with Mary Meeker’s annual State Of The Internet presentation.

One thing all the reports agreed on was there is going to be a lot more data pushed around the net and the composition is changing as business and home users adapt to smartphones and tablet computers.

Cisco’s Visual Networking Index forecast online traffic would triple by 2017 while Ericsson’s Mobility Report predicts mobile internet traffic will grow twelve times by 2018.

What’s notable in those predictions is the amounts and types of data the different devices use. Cisco breaks down monthly traffic by device;

  • Smartphones 0.6 GB
  • Tablet computers 2.7 GB
  • Laptops and PCs 18.6 GB

In one way this isn’t surprising as the devices have differing uses and their form factors make it harder to consume more data. Cisco also points out that data consumption also varies with processor power. As PCs are the most powerful devices, it makes sense they would chew through more information.

Ericsson breaks down data use by application as well as device and that clearly shows the different ways we’re using these devices.

internet data traffic by mobile device

Notable in the graph is how file sharing is big on PCs but not on tablets or smartphones while email and social networking take up a bigger chunk of cellphone usage.

What’s also interesting in Ericsson’s predictions is how data traffic evolves. It’s notable that video is forecast to be the biggest driver of growth.

ericsson-by-data-traffic

Both Ericsson’s and Cisco’s predictions tie into Mary Meeker’s State Of The Internet presentation at the D11 Conference last week.

It’s worth watching Meeker’s presentation just for the way she packs over eighty slides into twenty minutes with a lot of information on how the economy is changing as the internet matures.

What all of these reports are telling us is that our society and economy are changing as these technologies mature. The business opportunities – and risks – are huge and there isn’t any industry that’s immune to these changes.

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Does closed government hurt business and the economy?

Does a culture of government secrecy make it hard for innovators and entrepreneurs to flourish?

Earlier this week I interviewed Vivek Kundra, the former US Chief Information Officer and now Salesforce executive, on innovation, technology and government with some of the Australian business perspectives run as a story in Business Spectator.

Something that stood out for me from the interview were Vivek’s views on the effects of governments making both innovations and information freely available.

“Two policy decisions that transformed the future of civilisation – GPS opening and human genome project through the Bermuda Principles.”

While it’s probably too early to draw conclusions on how the opening of the human genome data will change business, it’s certainly true the Global Positioning System has allowed whole new industries to evolve and it’s an important lesson on making technology available to the masses.

The Global Positioning System was, like the internet, a US military technology developed during the Cold War with the Soviet Union.

After Korean Airlines flight 007 was shot down by Soviet fighters in 1983, President Reagan approved civilian use of the GPS – then named Navstar – to prevent similar tragedies.

Such a decision was controversial, this was military technology being given over to the general population which could be used by enemy forces as well as airlines and truck drivers.

No doubt if the GPS technology was developed in the UK or Australia, there would have been demands to monetize the service. It almost certainly would have been sold off to a merchant bank that would have charged for the service and stunted its adoption.

By making GPS freely available, the US gained a competitive advantage which maintains the nation’s technological and economic lead over the rest of the world.

This openness isn’t just an advantage for technology companies. While US governments are no means perfect, the relatively open nature of local, state and Federal administrations is an advantage for the United States economy and society. As Vivek says,

Making data available provides three concrete functions; it allows citizens to fight corruption, it allows you to build the next billion dollar companies and it transforms government functions by breaking down silos.

When the default position of government is to classify everything as secret or ‘commercial-in-confidence’, there’s little chance of an entrepreneurial culture growing in that society – instead you have a business culture that favours connected insiders who can trade off their privileged contacts within government.

A culture of closed government reflects the business culture of a society and the reluctance of both the private and public sectors to openly share knowledge is why countries like Britain and Australia will struggle to emulate the United States.

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Ending the motor industry’s 1950s delusions

Can governments kick their habit of supporting the motor industry and focus on 21st Century industry investments?

Today Ford announced the pending closure of its Australian manufacturing operations, bringing to an end ninety years of the company building automobiles down under.

Ford’s announcement is small on a global scale – the Broadmeadows factory built 40,000 cars out of a worldwide supply of sixty-three million – it does illustrate some major structural issues facing both the global automobile industry and the Australian economy.

An Automotive Depression

Over capacity has been the curse of the automobile industry for decades as governments have propped out producers around the world.

KPMG’s 2012 Global Automotive Survey forecast the global industry would be 20 to 30 percent over capacity in 2016.

This doesn’t seem to worry industry executives or their government supporters, as KPMG reported;

Alarmingly, most auto executives still seem to regard the risk of overcapacity and excess production as a necessary evil to remain competitive. As the rapid growth of recent years eventually slows down, manufacturers that fail to address overcapacity could face some tough decisions.

Ford’s Australian executives could at least be credited with facing some of those tough decisions.

Many governments though are still in denial as they continue to subsidise motor manufacturers in an effort to copy the industry model that worked for the US Midwest during the 1950s.

Indeed, the Australian government in 2008 committed 5.2 billion dollars to support their domestic industry through to the end of this decade. Ford’s announcement today coupled with General Motor’s cutbacks last year show that policy is in ruins.

At the Ford and government press conferences, journalists pressed the Prime Minister and the Ford Australia’s CEO about repaying some of the millions of corporate welfare doled out to the multinational over the last decade. Naturally little was to be said about that.

In a stark comparison to Ford Australia’s announcement, US electric car manufacturer Tesla Motors repaid a $465 million US government loan.

While no-one can say Tesla’s future is certain, at least US investors are putting their money on 21st Century technologies instead of propping up declining industries of the last century.

Australia’s predicament

The car industry is just one sector that faces global overcapacity – ship building, real estate and mining are just three with similar excess production.

For Australia, the mining industry is winding down investment as worldwide production capacity expands. At the same time, the blue sky projections of China’s resources demand are being challenged.

While the mining boom comes to an end, Australia now has to face the consequences of the nation’s economic decision to focus on resources and property speculation in the 1990s and early 2000s.

As the Thais and Indonesians found in 1997, and the Irish and Icelanders a decade later, economies based on unsustainable foundations seem to work fine until suddenly they don’t.

It may well be that Australia is about find out what happens when the economic tide suddenly changes.

One bright side is that the government has the best part of five billion dollars to invest in new industry – assuming Australia’s politicians can wean themselves off their 1950s view of the world economy.

Image of Ford Australia celebrating 50 years of Falcon Production courtesy of Ogilvy Communications.

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Airtasker’s crazy idea

Can Airtasker’s crazy idea redefine local businesses?

“Anyone who says something is crazy these days is crazy themselves,” says Jonathan Lui, the founder of Sydney based startup Airtasker.

The crazy idea Jonathan shares with co-founder Tim Fung is to create a global marketplace for small tasks.

If you need someone to walk your dog, do some gardening or be an extra in elaborate marriage proposal then Airtasker is a site to find the right person.

Since launching last year Airtasker has advertised more than 54,000 tasks with users looking for everything from dog walkers to computer repairers and actors.

Tim and Jonathan came upon the idea of a site for small tasks when moving house with the various hassles of cleaning, moving and packing. Instead of relying on friends and relatives to help out, they saw the opportunity for connecting willing workers with small tasks.

The site turns around how traditional classified advertisements work by paying on results rather than advertising. Lui sees it as “de-centralised social commerce.”

It’s not just small household tasks either, Jonathan sees Airtasker helping out larger companies with tasks like market research, mystery shopping or even local council inspections of street signs.

Unlike many of the crowdsourcing sites, the Airtasker team want to keep away from commoditising labour, instead seeing their ‘runners’ providing valuable local services.

One of the interesting aspects about the internet is how two opposite forces are working against each other – while the internet creates globalised marketplaces it also gives people new channels to discover local services.

Jonathan sees Airtasker as being at the forefront of hyperlocal marketplaces, with a global website enabling small traders and microbusinesses to deliver services locally.

That may be a crazy idea – but we live in crazy times.

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You can’t buy cool

Yahoo!’s purchase of Tumblr in the pursuit of ‘cool’ is the latest example of Silicon Valley’s greater fool business model.

In many ways it was Yahoo! who pioneered Silicon Valley’s Greater Fool Business Model during the dot com boom of the late 1990s.

The Greater Fool model involves hyping a website, online service or new technology in the hope a hapless corporation dazzled by the spin will buy the business for an improbably large amount.

Fifteen years later many of those services are closed down or languishing and the founders who were gifted millions of dollars by gullible boards and shareholders have moved on to other pursuits.

The news that Yahoo! has sealed a deal to buy blogging site Tumblr for $1.1 billion dollars shows the company’s urge to buy in success remains under new CEO Marissa Mayer.

It’s difficult to see exactly what Tumblr adds to Yahoo!’s wide range of online properties except a young audience – exactly the reasoning that saw News Corporation’s disastrous investment in MySpace.

What’s particularly concerning is a comment made by Yahoo!’s CFO Ken Goldman at JP Morgan’s Global Technology Conference last week.

“So we’re working hard to get some of the younger folks,” Goldman said on a webcast from the J.P. Morgan Global Technology conference in Boston.

It’s all about trying to “make us cool again,” he said, adding that Yahoo will focus on content that’s “more relevant to that age bracket.”

So they are spending a billion dollars to “make us cool again” – it’s disappointing Marissa Mayer has allowed middle aged male executives to run free with the shareholders’ chequebook in a quest to rediscover their youth.

Like most middle aged life crises, it’s unlikely to end well.

For Tumblr’s founders and investors things have ended well. It’s time to buy those yachts and fast cars those middle aged execs covet.

In the meantime the quest for internet ‘cool’ – whatever that is – will move onto whatever online service teenagers and twenty somethings are using.

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Silicon Valley’s network effect

How do cities emulate industrial centres like Silicon Valley and San Francisco

Philip Rosedale, the founder of Second Life and various others startups has an interesting take on why San Francisco and Silicon Valley are the centres of the tech startup world.

He puts the region’s success down to the network effect where like minded groups share knowledge and encourage each other.

If you want to create a vibrant start-up ecosystem somewhere else that is competitive with San Francisco and Silicon Valley (and this is starting to happen right now in places such as Boulder and Austin), you want to do two things: You want to pack the people working together into as dense an area as possible, with public areas and co-working venues where they will see each other constantly, even when they aren’t working in the same company. And then you want to encourage them to let down their guard and be as open as possible about what they are doing.

Of course the network effect doesn’t just apply to the Silicon Valley tech startup model, it’s just as true for China’s manufacturing hubs, South Korean shipbuilding or historical centres like Detroit’s motor industry and the English Midlands during the industrial revolution.

We shouldn’t forget that fifty years ago governments sought to to emulate Detroit’s success and a century ago cities strived to be like Birmingham.

That’s something we should keep in mind when looking at ways to emulate Silicon Valley – in trying to copy today’s successes, we may be mimicking a model that has already peaked while overlooking our own unique advantages and the opportunities in new industries.

For cities striving to become world centres of industry, it might be best to first figure out what they do well and then find a way of attracting the smartest people in that field to move there.

Then again, it may just be that most industrial hubs are accidents of history and the best we can do is try to attract smart people to our communities.

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