Analysing the value of IoT data

Startup Orion shows the value in mining IoT data

How do companies analyse the data coming off wearable devices? At the Las Vegas Splunk.Conf, the developers of wearable communications device Onyx showed off how they use data to enhance their business.

A lightweight push to talk device that can be clipped to a shirt, jacket or bag strap the Onyx is designed for teams to easily communicate. The device has a microphone, speaker and GPS that tethers with a smartphone, which in turn connects to Orion’s cloud network and communicates with groups defined by the user.

“Our goal and mission at Orion is to make this as easy and seamless at possible,” says Dan Phung, the company’s software engineer. “Technology is something you shouldn’t have to deal with.”

Some of the data Orion collects are the battery levels in the devices, time spent on conversations and volume levels that gives the company insights into useage patterns. One of the big benefits they’ve found as a startup is in tracking what operating systems are being used, enabling them to carry out what Phung calls “data driven engineering decisions”

As a startup with a team of 35, they managed to get the Onyx to market in a year, having that ‘operational intelligence’ has allowed the startup to focus its scarce resources in the areas where the device is being used and not waste time developing for systems that are less popular.

The Orion Onyx is a good example of how a business can get valuable information from a limited data set from a relatively simple device, their use of Splunk also shows the value of being able to analyse that data quickly.

Paul travelled to Splunk.conf in Las Vegas as a guest of Splunk

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Splunk and the marathon to make IT sexy again

Can Splunk use data analytics to make IT sexy again?

“We’re early in the marathon but making good progress”, opened Godfrey Sullivan, the CEO of Splunk, as he opened the company’s annual conference in Las Vegas today.

Helping businesses understand their data has proved lucrative for Splunk with the analytics company seeing a 46% increase in year on year revenue to $148 million for the last quarter with the organisation narrowing its losses over the same period.

As with all tech conferences, the focus in the opening keynote is on new product announcements. For Splunk, the main release is its latest enterprise version of Splunk Enterprise 6.3 billed as delivering faster results, better analytics and tying into the masses of machine data being collected from the Internet of Things.

Machine data as a cornerstone

That IoT data is a key part of Sullivan’s strategy of “making machine data more accessible usable and valuable to everyone.” The company also highlights their alliances with IoT data consolidator services such as Xively and Octoblu.

Security is another focus of Splunk with the launch of  Splunk User Behavior Analytics (UBA) that analyses usage patterns on networks to identify risky or suspicious activity and a version upgrade of their their Enterprise Security.

The original business of Splunk was to monitor server log files and that IT focus remains with their new IT Service Intelligence (ITSI), an improved IT monitoring and analytics service.

Sullivan’s key message was that IT departments can be offering ‘operational intelligence’ as they gather and analyse data from all aspects of a business. “IT departments have to earn a seat at the table”, as Splunk’s CTO Snehal Antani says and providing rich data analytics, in his view, enable this.

Surprising a bank

Antani cited one of his previous clients, a bank which would ordinarily would deal with ten million dollars of deposits a day so an alarm had been set for when less than half of that had been received by midday.

One day that alarm sounded, and the IT department assumed there was a problem with the bank’s systems. After checking, they found everything was running normally so flagged deposits were unusually low to senior management.

It turned out to be a competitor had launched a successful campaign to open new accounts which had caught the bank by surprise. “The CMO acted as if he’d been hacked,” Antani recalls.

Antani’s anecdote illustrates how business data is no longer just the concern of the IT department and a small group of geeky business analysts, with real time information every part of an organisation can improve its performance.

For Splunk, using data to improve all aspects of business its key message to the market and one it hopes to drive its business forward although it’s highly unlikely they’ll achieve Antani’s hopes of “making IT sexy again.” That would take much more than a marathon.

Paul travelled to the Splunk.conf in Las Vegas as a guest of Splunk

 

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The future of wearables

Salesforce head of wearables Lindsey Irvine lays out the future of wearable technologies

One of the most interesting aspects of  is that we are entering an age of what designer Gadi Amit calls an era of unlimited screens.

This is coming about because almost everything is becoming a computer including everything we wear.

At last week’s Dreamforce 2015, I caught up with the head of Salesforce Wear, Lindsey Irvineto discuss the future of wearables.

“There’s a whole big connected world out there, it’s daunting.” says Irvine. “We’re going to help companies how to use these technologies in new and different ways in this space.”

Irvine sees industries where it’s easy to show a business case, like retail and sales, being the earliest business adopters of wearable technologies.

Earlier this year Salesforce launched their Putting Wearables To Work that surveyed how enterprises are using wearable technology. Which gave the company the pointers for the direction of their business strategy.

“We did a few things, one is we connected a range of different devices. Not all, but the ones gaining the most traction,” Irvine says. “We connected these devices to the platforms so that no company would no longer have to build one off apps for each device.”

Irvine sees sectors like real estate and health care being big areas off opportunity and in the longer term she sees smart materials and biometrics becoming more common.

The key with the future of wearables are that devices will become smaller and less intrusive, “you aren’t going to see people wearing five devices on their wrists or two sets of glasses.”

Paul travelled to Dreamworld as a guest of Salesforce

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Samsung pins its hopes on the Internet of Things

Samsung’s launch of a Smart Things home hub is a step forward for the company looking to pivot from the smartphone market

South Korean industrial giant Samsung is struggling, in the last year its smartphone division reported a 75% drop in revenues while their handsets, while still the world’s most popular, lost ten percentage points of market share.

The company’s smartphone division is stuck because mobile carriers in the western world are abandoning subsidies for handsets, with most developed markets now at saturation point for cellphone adoption there’s little point in chasing market growth for all but the most desperate telco.

For Samsung that’s been a problem as their premium model strategy has been based upon western consumers ordering a new phone every 18 to 24 months as their mobile contracts were renewed, now those deals are not so common a key sales channel for the Korean conglomerate has been lost.

This leaves Samsung looking for the next market and at this week’s IFA consumer technology event in Berlin, the company unveiled its Smart Things hub, a cylindrical device that connects with your TV, air conditioning, music system, and other home appliances.

Smart Things was an acquisition Samsung made last year to improve its IoT product line and the company has an open platform for connecting household devices with over 200 already certified.

For Samsung with its range of domestic equipment this may well mark the future for the business. The interesting thing though is the smartphone is still integral in today’s vision of the connected home, so we won’t see Samsung leaving the handset market soon.

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Developing the world of trustworthy data

Recent security problems start focusing the minds of those designing the Internet of Things and connected cars

Last month’s remote hacking of Jeeps through their entertainment systems was a wake up call to the technology industry as it underscored the risks of connected devices and now a series of initiatives are looking at improving the security landscape.

One of the benefits of the new top level domain regime, despite its reeking of rent seeking by the ICANN names agency, is larger companies and industry groups can improve management of their online identities and those of the services and devices their operations rely upon.

Top level security

Having their own top level domains and being able to issue security certificates for devices and services within their own walled gardens means financial institutions, hardware vendors and service providers can have more confidence in the identities of those they are dealing with.

Bloomberg Business examines how corporations are applying for domains to enhance and while the focus is on guaranteeing the veracity of their websites, the scope in having done that expands to a range of other application, particularly that of ensuring everything from bank point of sale equipment through to connected cars and kettles are authenticated.

A top level domain is only part of the answer though and for the systems to work effectively there has to be more sophisticated ways for systems to ensure they are talking to trusted parties. This need becomes particularly acute with automated systems making business decisions in milliseconds where corrupt or incorrect data can cause havoc with financial markets or supply chains.

Blockchain’s potential

Some of the work being done around Bitcoin, particularly with the use of Blockchain technology to ensure transactions are valid, is one intriguing area where researchers are looking at ensuring all parties in a connected society are genuine and trustworthy.

It’s early days yet in the development of these services and there will be many mistakes as businesses and consumers adopt services where security hasn’t been properly thought through or implemented.

As Chrysler found with the Jeep hack, the risks of getting it wrong are real and potentially fatal and it’s notable Uber has hired the researchers who discovered that vulnerability to design security for their driverless car project.

Trustworthy data

With autonomous vehicles authentication is essential, not just for the passengers or operator starting the car but for all the devices and services communicating from outside and within. As the Jeep hack showed, the braking system needs to have confidence the instructions its receiving are genuine and not coming from a malicious outsider.

Outside the car other services will be communicating, the vehicle’s navigation system needs to be confident the mapping information it’s receiving is reliable and from the genuine provider. Similarly plans to reduce the road toll using roadside devices and other cars needs to ascertain the data being transmitted about highway conditions is trustworthy.

It’s often said computers are only as smart as the data going into them – garbage in, garbage out is the classic saying of the computer industry. As we move into a world where more decisions are being made by machines, those systems are going to become more demanding that information is trustworthy.

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Taking the pain out of sporting venues

Smart stadiums should make attending sports events more fun says the CEO of VenueNext

“We’re trying to take the pain out of visiting a stadium,” says John Paul, CEO of smart stadium service provider Venue Next in an interview with Robert Scoble.

Scoble as usual gets the better stories than we do as this site’s visit to a smart stadium was somewhat underwhelming. Compared to the Sydney Cricket Ground, Santa Clara’s Levi Stadium is several degrees more advanced – one might suggest a generation ahead.

The Santa Clara stadium has a comprehensive offering with everything from parking, where guests can purchase spaces through the app, and transport integrated and right down to ushers monitoring the restroom queues.

Having one app to control the various feature is a benefit, “we can’t expect people to use multiple apps at a venue.” Paul says and adds the observation that venues can use the gathered intelligence enables the stadium management and concession holders to more efficiently deploy resources.

This is a problem at the SCG where a plethora of agencies and outsourcing deals puts barriers in the way of introducing smart apps, at present a user who wants to check seat availability or buy parking has to deal with different service providers.

One of the big problems facing Australian stadiums are the ticketing agencies where the two major operators – Ticketmaster and Ticketeck – have exclusive deals with the venues that dynamic pricing and upselling is difficult.

Upselling tickets was one of the benefits of the smart stadium cited by Mike Caponigro, Cisco’s head of Global Solutions Marketing for Sports and Entertainment when Decoding the New Economy interviewed him last year.

Having multiple providers with mismatching or inaccessible data sets is going to be a barrier for businesses trying to implement apps like VenueNext and information access is going to be an essential part of subcontracts and outsourcing agreements.

Ultimately this is about making things as easy as possible for the fans. By adding features they are able to spend more money and have an enjoyable time.

What’s notable with the VenueNext applications is the focus on the fans’ experience. By making the services more accessible and reducing the hassles of attending a major event, it’s more likely to attract more spectators.

The sports industry is leading the way on using apps to enhance customers’ experiences, something other industries such as the restaurant or conference sectors can learn from.

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Subscribing to disruption – Zuora founder Tien Tzuo

The shift to a subscription economy promises to change many businesses says Zuora’s Tien Tzuo

“This is a customer driven revolution,” says Zuora co-founder and CEO, Tien Tzuo, of the business shift to a subscription payment model.

While the cloud computing business has been one of the leaders in the shift to the subscription model, the move is happening in industries as diverse as jet engines, agricultural machinery and music.

Zuora is one of the businesses providing the tools to manage customer subscriptions and Tien Tzuo shares with Decoding the New Economy how he sees the subscription economy changing industries.

Tien, who was an early Salesforce employee, describes some of the forces he sees driving this shift and where the opportunities lie for business owners, managers and entrepreneurs.

“We looked at companies like Netflix which at the time it was DVD rental service and Zipcar and saw the same payment challenges we had at Salesforce,” says Tien. “The leap for us was looking at the transformation of companies like Zipcar into a subscription model.”

There are few industries that won’t be affected to the shift to a subscription model, Tien believes, and he sees this radically changing many sectors with Internet of Things providing a huge push towards pay-as-you-go services.

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