Paul Wallbank joined Tony Delroy for the 6 September 2012 ABC Nightlife technology spot to discuss sock puppets, what they mean on review sites and what this means for businesses using social media as a marketing tool.
If you missed the program, you can listen to the podcast from the Tony Delroy’s Nightlife page.
This week’s sock puppet scandal puts the light on authors’ book reviews on sites like Amazon while other review services like TripAdvisor, Yelp and Urbanspoon continue to struggle with figuring out which reviews are real.
Businesses also have to worry about what people are posting in light of the recent Advertising Standards and ACCC rulings making businesses more accountable with what’s posted on Facebook.
Some of the questions we’ll look at include;
- How prevalent are fake online reviews?
- What are the ways we can spot ‘sock puppets’?
- Are businesses really responsible for what strangers post onto the company’s Facebook page?
- There’s been a lot of talk about ‘Internet trolls’ over the last week. What exactly is an Internet troll?
- Are Internet trolls anonymous?
- Is this bullying?
- How should someone deal with this sort of behaviour
Join us from 10pm, Australian Eastern Time on Thursday September 5 on your local ABC radio station or listen online through their streaming service at www.abc.net.au/nightlife.
We’d love to hear your views so join the conversation with your on-air questions, ideas or comments; phone in on the night on 1300 800 222 within Australia or +61 2 8333 1000 from outside Australia.
You can SMS Nightlife’s talkback on 19922702, or through twitter to @paulwallbank using the #abcnightlife hashtag or visit the Nightlife Facebook page.