Tag: Blackberry

BlackBerry and the transition effect

BlackBerry are the classic case of a transition effect company that benefits, and then is squashed, by industry innovation.

Three months ago this site speculated if BlackBerry had shipped their last smartphone with the Android based Priv handset.

Yesterday BlackBerry announced disappointing sales of the Priv in their latest quarterly financial report, so things aren’t looking good for the company’s hardware business.

It looks like BlackBerry is a great example of a transition effect  where a product, occupation or business has a brief period of success as an industry changes before being rendered obsolete by those same forces.

The need for executives to access their emails on mobile devices was the reason for BlackBerry’s success so when the iPhone recast the definition of the smartphone and included email as a standard feature of the device, the reason for BlackBerry handsets existing evaporated.

In many respects, BlackBerry are the perfect example of a disruptor being disrupted.

BlackBerry’s hope to remain a stand alone company lies in the security software and services space, a field where management have been investing heavily in recent years. How well they travel will depend now on how quickly they can jettison old business ideas.

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BlackBerry’s last smartphone

The BlackBerry Priv is probably the company’s last smartphone as it pivots to being a security provider

Having written about BlackBerry’s ambitions in the marketplace for The Australian last week, it wasn’t surprising to be invited to the company’s Down Under launch of their Priv handset earlier today.

The event illustrated some brutal realities about mobile phone market and BlackBerry’s efforts to build on its strengths in the enterprise security space.

With 2.7 billion dollars of cash reserves, the company has seven years of breathing space at its current loss rates although it’s notable the stock market values the company at $3.5bn, implying investors value the business’ operations at a measly $800 million.

Given the collapse in BlackBerry’s handset business from twenty percent of the market at the beginning of the decade to an asterix today, that pessimism from investors isn’t surprising and underscores why the company is recasting itself as an enterprise security provider.

Five major acquisitions in the last 18 months have demonstrated how BlackBerry is attempting to recast its business; security services like Good Technology and Secusmart through to warning software like At Hoc have seen the company bolster its range of offerings.

Blackberry-software-chart

Coupled with the recent acquisitions are its own longstanding messaging and secure communications services combined with the QNX software arm that promises a far more reliable Internet of Things than many of the current operating systems being embedded into smart devices.

The Android smartphone system itself is bedevilled with dangerous apps running on outdated software and where BlackBerry hopes their PRIV handset can attract enterprise users conscious of the need to secure their employees’ devices.

For BlackBerry though, the PRIV being shipped with the Android operating system is a capitulation to the smartphone market’s stark reality where there is only demand for two products and outside players like BlackBerry or Windows are destined to wither away.

While the PRIV is a nice, albeit expensive, phone and the slide out physical keyboard is nice to use, the device seems to be a desperate attempt by the company to stay in the smartphone market.

As an outside observer it’s hard to see the justification for BlackBerry continuing as a phone manufacturer, there may be some intellectual property value from the development of the devices – although it should be noted the company only valued its IP assets at $906 million in November 2015.

While the PRIV is a perfectly good Android phone it will probably be the last smartphone BlackBerry makes, the challenge for the company’s management now is to tie together the software assets it has into a compelling suite of products for the enterprise sector.

In an age where devices of all types are going to be connected, the market for ensuring their security should be huge. Catering to that market should be BlackBerry’s greatest hope of survival.

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BlackBerry’s classic struggle

BlackBerry’s classic struggle – is the new device enough to attract existing users

Earlier this week BlackBerry released its Classic handset – the device the company hopes will rekindle its fortunes in the smartphone market in appealing to the thousands of loyal corporate users still wedded to their old devices.

For BlackBerry the stakes are high with the handset business still being worth over half the company’s earnings last financial year, although hardware revenue dropped 43% to $3.8 billion over that period.

“Handsets are still an important part of our business in terms of revenues,” BlackBerry’s President of Global Enterprise Services, John Sims told Decoding the New Economy in an interview last month.

The main market for the Classic are the corporate users still sitting on their old handsets, “there are tens of millions of BlackBerry users who are still sitting on their old handsets.” Sims said. “The classic, when it comes along is targeted at that market. We know people are waiting.”

“When you get on a plane people start taking out their devices I can guarantee you’ll see BlackBerry Bolds with almost every person in business and first class. They may have another device too – a Samsung or something as well.”

Sims’ belief was that bringing back the shortcuts and keyboard of the older devices would encourage users wedded to their old devices to buy the new smartphone.

The first response to the new BlackBerry Classic hasn’t been enthusiastic with Larry Dignan in the Canadian Globe and Mail describing it as “a curmudgeonly phone” – a worrying description coming from the home team. Dignan goes further in questioning BlackBerry’s hope the Classic will attract the users it needs.

BlackBerry remains convinced that its hardcore enterprise users are crying out for the unique set of features only it can offer. But after using it for several days I don’t think the Classic is old fashioned enough to please traditionalists, and its callbacks to a dead era of smartphone mobility are more than enough to cripple the device for new users.

For BlackBerry, the success or otherwise of its handsets is going to be critical in the company’s transition to a security, software and internet of things business. The early indications are that the company has a struggle ahead.

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Painting a target on the competition

Blackberry Enterprise President John Sims has a strong message for his competition

“We’re coming for our competitors” is the warning BlackBerry’s President of Global Enterprise Services, John Sims has for the marketplace in an interview last month.

Sims laid out how BlackBerry’s future lies in managing big data, providing collaboration tools and securing the internet of things. In the short term however, the company needs emerging markets to keep its mobile handset market going.

In an interview last month on Australia’s Gold Coast at the Gartner Symposium, Sims laid out some of BlackBerry’s vision of the company’s future.

Securing the endpoints

The key product is the BlackBerry Enterprise Services which Sims sees as providing the endpoint security for corporate mobile devices and for the internet of things, something that ties into the company’s QNX investment.

For the moment though its handsets are a key part of the company’s immediate future and Sims sees the latent demand from lapsed BlackBerry as essential to success, “there are tens of millions of BlackBerry users who are still sitting on their old handsets.”

“The classic, when it comes along is targeted at that market. We know people are waiting.”

“When we went from the Gold to the Q10, too much changed. You had to go from the BBOS to the BlackBerry 10 and that’s a big change, we changed the keyboard, we took away shortcuts and we changed too much at the same time. With the Classic we’re almost doing a retrofit.”

With the recently released Passport smartphone, Sims says the company is struggling to keep up with demand,  “The Passport has done well,” he said. “The problem with it is us, not demand. It’s a supply issue not a demand issue.”

A week after that interview, BlackBerry announced the company would give Canadian buyers of the Passport subsidies of $600. How that ties into the narrative of a popular device isn’t quite clear.

Sims hopes the release of the Classic won’t suffer from supply problems, “we think is going to be more popular so we can be sure when it comes out we’ll be able to get that into the market in sufficient quantities to meet demand.

Discovering emerging markets

The other hope for BlackBerry’s handset business lies in developing markets, “Latin America is very important,” Sims says. “India’s very important and then there are number of important South East Asian markets.”

Part of that emerging market strategy is tied into selling mid priced smartphones into the market, Sims says. “People will say ‘the Z3 is a low end device’, if you go visit Indonesia the Z3 is not a low end device. It’s a middle market device.”

“Xiaomi is doing the low end devices at less than a hundred bucks and we’re doing a device at around $170. So we’re focused on the middle market, people who are professionals or aspiring professionals.”

“With those people in those markets we want to establish the BlackBerry brand as something they are comfortable with,” says Sims in outlining how he sees getting the handsets into business people as being the driver for the company’s other services and products.

Struggling with China

China remains an enigma for BlackBerry however, “in the last couple of years we haven’t focused on China, it’s a huge market and it’s hard for external parties to be successful on their own. Local partnerships are important.”

“John Chen (BlackBerry’s CEO) was recently in China and met with some of the local partners to talk about the possibilities of the future. It’s very preliminary and there’s nothing of any substance there yet but it is on our horizon that we’ve got to have something in the China Market.”

We’re coming for you

Despite the struggles BlackBerry has with its handset business, Sims is defiant about the company’s position in the endpoint security market.

“Ultimately it becomes a question of scale, we’ve got scale because we have a global network. None of the other EMM vendors – Good, Mobile Iron or Airwatch – none of them have the Big Data requirements that we have.”

“A year ago BlackBerry was defensive. We’re not defensive any more. People like Airwatch, Mobile Iron or Good should thank us that we were asleep at the wheel a few years ago and that allowed them to build their companies. That party’s over.”

“We’re coming after them. We have targets painted on each of those companies and as we execute our enterprise strategy we’re coming after them. If I was them I’d be feeling the breathing on the back of the neck.”

For BlackBerry the future lies in security services and the internet of things, though for the short term the company’s cash flow and market position depends upon sales of its handsets.

As the interview with John Sims shows, the company’s success depends upon a few key assumptions coming true; that’s a high risk market.

Paul travelled to the 2014 Australian Gartner Symposium on the Gold Coast as a guest of BlackBerry.

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Maintaining the BlackBerry ecosystem: A review of the Passport smartphone

The BlackBerry Passport is a good smartphone but may not be enough to lock existing corporate customers into the company’s ecosystem

“Man, it’s a BlackBerry!” Exclaimed the assistant at the T-Mobile store on San Francisco’s Financial District, “I haven’t seen one of those in years.”

Generally that was the reaction in taking a BlackBerry around; a lot of bemused comments along with the the odd wistful reminiscence, usually from a forty something lawyer or banker, about how they used to love their BlackBerry back in the day.

So is the Passport is enough to rekindle Blackberry’s fortunes, or at least keep the company going until CEO John Chen can execute his Internet of Things strategy around QNX?

The BlackBerry Passport is an unusual device; with a square screen it’s a very different mobile phone that takes a little getting used to.

An irony for this reviewer is the tactile keyboard, with soft keyboards now the norm for smartphones, going back to a ‘real’ keyboard takes some getting used to and the Passport suffers from the real estate taken up by the keys.

A return to two thumb typing

The layout of the keyboard also takes some getting used to with the three row tactile QWERTY layout requiring two thumbs to use, compared to the one fingered swipe or typing options available on Android or Apple phones.

Only having three rows also presents a problem for inexperienced users — where are all the punctuation keys? The answer is they appear on the screen above while typing. While a bit clunky, the predictive software which determines which punctuation you’ll need works well.

Adding to the predictive typing features is a suggested word box that appears as you type, as one becomes more experienced in using the device this becomes a very efficient way to get messages out quickly. Overall BlackBerry has done a good job on designing the phone’s typing functions to get the most out of the form factor.

Blackberry-passport-handset

Another learning curve for users are the swipe functions, where an up gesture brings up the home screen and swipes to the the left and right let you navigate between screens and apps.

The main app on the phone is the BlackBerry Hub, a centralised repository for all information. The aim of the hub is bring together email, social media and text messages into one fixed location.

Bringing together information like this is always problematic as many of us are receiving dozens, if not hundreds, of emails, texts and social media messages a day. Overall though the Hub handles them well and integrates nicely with the major social media services including Twtitter, Facebook and LinkedIn.

The Appstore weakness

Where the software falls down is when venturing outside the pre-packaged apps — while things are better than they were, BlackBerry’s devices still suffer from a sparse app store.

The lack of a suitable WordPress app prevented this reviewer from testing out the device’s blogging potential which is a shame as the 1:1 aspect screen may well have proved to be better than the Apple and Samsung equivalents.

In the case of social media Instagram is a good example with the only free app, iGram, only offering Facebook and Twitter integration; a limitation that betrays the device’s excellent 13 Megapixel camera.

On the other important hardware matters, the phone’s battery gives well over a days life on heavy use, the company claims 24 hours talk time, and recharges through a standard Micro USB connector.

The decent battery life is reflected in the weight of the device with it tipping the scales at 196g, compared  to the Samsung Galaxy 5’s 145g and the Apple iPhone 6 plus’ 172g. It’s not heavy by any means which shows some of the engineering BlackBerry has applied to the phone.

Inside the device is 32Mb of storage with the capacity to add up to 128Mb Micro SD memory, alongside the memory slot is the Nano SIM holder which worked well on both the US T-Mobile and Australian Optus 4G networks.

Maintaining the ecosystem

Unfortunately we were unable to review how well the device and its software integrated with the Black Enterprise Service as this is going to be the main selling point for the Passport.

Overall the BlackBerry Passport is a good corporate phone that’s going to appeal to organisations that wants to give their staff secure communications with smartphone capabilities.

However the handset itself is unlikely to appeal to the broader smartphone market. At best the BlackBerry Passport is an attempt to keep the company’s core market locked into the ecosystem while John Chen executes his pivot into new markets. It may not be enough.

In San Francisco’s Financial District, the guys at the T-Mobile shop are probably not going to see many more BlackBerry phones.

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Standing up to the giants – why the big software companies don’t always win

The survival of QNX illustrates how big companies don’t always prevail on the internet

In the latest Networked Globe post I have an interview with QNX founder Dan Dodge on how BlackBerry wants to be at the heart of the Internet of Things.

One of the things Dodge discusses is how twenty years ago Microsoft told QNX they would be driven out of business by the software giant’s Windows CE operating system.

As it turned out Microsoft failed dismally.

QNX’s survival in face of a big competitor is similar to Google’s failed attempts to enter various industries. Everyone assumes Google will succeed against the smaller players because they are rich and smart.

Often however the rich player doesn’t win because the smaller incumbent is savvy, focused and knows their market well.

Sometimes bigger is not always better in the software industry.

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