Is the tech startup sector a boys’ club?

The Ellen Pao sexual discrimination case illustrates the risks in letting an industry be a selective boys club

I’m putting together a story on what the Australian tech community can learn from the Ellen Pao story where an upcoming female associate at iconic Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers sued the firm for sexual discrimination.

Although Pao lost the case it rightly caused much debate within the US tech community about the lack of gender diversity, particularly given the number of women in the American venture capital industry has collapsed from 10% in 1999 to 6% in 2014

The reason for this seems to be simple, as Lauren Helper pointed out in the Silicon Valley Business Journal back in 2013 the industry is intensely tribal quoting one industry participant, Mark Taguchi, ‘“people operate in tribes,” he said. “They have groups of people that they learn to trust, that they work with, that they like.”’

In some respects this is a strength for the Silicon Valley industry as it means new entrants have to be vouched for by trusted figures but it also risks the sector being insular and dominated by narrow groups based on background, ethnicity or gender.

Once an industry defines its leaders and innovators by their friendships, schools or workplaces it risks becoming irrelevant to the outside world and it’s inevitable an inward focus will blind the group to new trends and developing technologies.

The warning from Pao’s case is Silicon Valley may be becoming too insular, it’s a handy wakeup to remind participants there is a big, diverse world outside the Bay Area.

However the US tech sector might survive without diversifying given its size and access to capital. Forother countries’ developing industries – like Australia’s – it’s a hindering factor few can afford.

In most ecosystems diversity is strength, it’s hard to see how that’s any different for the tech sector. Boys Clubs are relic of last century and have little place in this one; for regions looking at copying Silicon Valley, this is one trait not to pick up.

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Could a robot put you out of business?

Automation, robots and artificial intelligence are threatening the future of many jobs and businesses

Transaction based businesses are in the firing line as robots and algorithms are taking over the tasks that are the mainstay of many service businesses.

In How To Know if a Robot Will Take Your Marketing Job, Gartner consultant Martin Kihn identifies two factors that indicate roles at risk of being overtaken by technology.

“The two dimensions relate to the things computers do best: (1) repetitive tasks, and (2) structured data,” states Kihn. “If you’re a knowledge worker, your biggest enemy is routine. To the extent your work is predictable, it’s codable . . . and you’re a target.”

Kihn describes a curve where repetitive, structured jobs are at risk of automation while at the other end are more abstract analytic roles which are relatively safe from the algorithms and robots.

will-a-robot-take-your-job

While Kihn is focusing on marketing jobs, his message is clear for all occupations and businesses – if your company makes most of its revenue from low skill, easily automated tasks then it is ripe for being overtaken by algorithms or robotics.

Even for businesses that are higher up the value chain, there are roles that can be replaced within the enterprise; a good example are the mining companies replacing high paid drivers with automated pit trucks.

There are even many management jobs that may be affected as artificial intelligence advances. Approving spending or hiring requests for example can be largely dealt with by algorithms with only the rare exceptional case requiring a manager to intervene.

So the executive suite may well be just as vulnerable as the lower status roles in an organisation.

MIT professor Andrew McAfee who Kinh quotes has been clear that we’re on the cusp of massive change in the workplace as robots, algorithms and artificial intelligence progress. It may well be there are far more jobs and businesses at risk than we think.

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Software eats the sports cameraman

Are sports TV camera operators the next occupation to be eliminated?

Since the beginning of industry technology has changed occupations in unexpected ways the demise of the sports TV cameraman is a good modern example of a highly skilled, specialised trade that may soon be redundant.

Years ago television studios largely replaced cameramen with remote controlled cameras but sports grounds needed skilled operators with excellent attention spans to video action at sports grounds.

At a lunch today in Sydney Michael Tomkins, Chief Technology Office of Fox Sports Australia, explained how a combination of high definition cameras and advanced software is changing the way sports are broadcast and recorded.

“Last year we put two 4k cameras in to cover the length of the ground,” Tomkins said. “Two 4k cameras can see the length of the whole ground so I get rid of four cameramen and replace them with one joystick bunny.”

“He moves a box around the screen and those become a virtual camera. The resolution of a 4k camera is four times that of our HD broadcasts. It’s quite cost effective and I don’t have to roll a crew out.”

A demonstration of how the technology works is in a YouTube clip of an Australian Rules football match from last year. While the ‘joystick bunny’ and the software is somewhat clumsy in the segment, the clip shows the power of the technology.

With abolishing most of the camera, the opportunity to rationalise the production suite also becomes possible; at present most sports events have a producer instructing a group of assistants to cut between cameras, prepare replays and all the other effects expected by viewers. With a software based system most of that labor and its skills become redundant.

Over time as higher resolution cameras become available this application is going to become common, in fact most junior and amateur sports will be able to afford static hi-res cameras for their ground that allows them to record their games.

While the demise of the sports cameraman and producers is a shame in the same way loom weavers and hansom cab drivers disappeared, it is a reflection of  changing technologies creating then destroying occupations.

TV camera image through wikipedia

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Technology’s crisis of trust

Last night for the monthly ABC Nightlife tech spot we looked at Samsung’s spying TVs and some of the other aspects of security with connected devices.

During the listeners’ calls it became very clear many are worried and scared by technology’s rapid progress. This is a challenge for the leaders of both the tech industry and governments.

Trust in the tech industry isn’t being helped by the revelation Lenovo computers have been loaded with Adware that, among other things, interferes with secure website connections.

Lenovo’s actions raise a serious concern for business as many of those home units may have been connected to office networks under corporate Bring Your Own Device policies and the spoofing of security certificates could cause no end of problems and risks for IT managers.

Another concern Lenovo’s actions raise is about the Internet of Things; if various devices on a network are messing with data integrity, confidence in the information being generated is eroded.

For the tech industry, it’s essential to regain the community’s trust. Equally however it’s essential for business and political leaders to have an honest conversation with voters and workers on how the structure of the workforce is changing.

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Measuring Facebook’s network effect

Has Facebook really been responsible for creating over four million jobs?

It’s always best to treat a business’ or industry group’s claims of economic benefits with a grain of salt and the survey released yesterday by Deloitte on measuring Facebook’s effects on the global economy is a good example.

Facebook’s Global Economic Impact looks at what the social media service added to the world’s economy and finds the company created 4.5m jobs and $227 billion of value in 2014 outside of its own operations.

Deloitte’s analysis breaks down Facebook’s effects into three general categories; platform effects, connectivity effects and market effects.

In coming to their figures, Deloitte’s researchers further broke the numbers down into the direct revenues of businesses using Facebook, the indirect impact upon suppliers and the ‘induced effect’ of employee spending patterns.

The basic formula, although the methodology gets quite complex in extrapolating the value added, is described in this illustration.

deloitte-calculation-of-facebook-value-add

The main areas of contention are the employment multiplier effect, which Deloitte marks at 3.1 in Brazil down to 2.1 in the UK with the United States coming in at 2.7, and the valuation of individual Facebook actions.

For example here is the description of how companies’  page engagement is valued;

Sales from Page engagement are estimated as
a product of the total sales of businesses with
Pages and the sales uplift estimated due to their engagement on Pages (see section A3 for how elasticities are estimated by econometric methods). The total sales of the businesses that have a Facebook Page are estimated using the revenues of the private sector in the economy based on national statistics. Survey evidence is then used on the percentage of businesses with a Page in the US and the UK.

For the rest of the world, the value of a liking action of a Page is estimated using relative GDP per capita of each country to the UK and USA to reflect the local economic conditions.

The gross revenue supported by Pages is then the product of the number of Pages liked and the value of a liking action of a Page.

The key here is the word estimated, there’s no doubt it’s in the interests of Facebook, the marketing agencies and the staff employed to manage social media to overstate this effect; it’s an arbitrary at best measure.

Marketing is claimed to be the most valuable aspect of Facebook, accounting for about two thirds of the service’s claimed economic value with a $148 billion contribution. Deloitte defines marketing effects as “the impact from businesses’ use of Facebook marketing tools to drive online and offline sales, and to increase awareness of their brand.”

Again this is subject to a number of arbitrary definitions and guesstimates which take us into the tricky area on measuring social media’s Return On Investment.

The reason why the numbers don’t pass the smell test is because of the sheer size; in Australia for instance the company’s effects are valued at $5.7 billion and employment generated at 63,000 workers. If we fully apply the 2.6 multiplier Deloitte attributes to the country this would suggest over 17,000 Australian workers are directly employed full time in running Facebook related tasks.

While it’s hard not to be sceptical of Deloitte’s numbers, it certainly is true that social media platforms have opened new roles for administrators, developers and other staff. We just need to be a touch cautious of overstating the benefits.

For businesses, probably the best lesson from Deloitte’s survey is to measure the genuine effects of social media on a business there have to be properly thought out measures and objectives. Guesstimates are not good enough.

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Daily links: The IoT goes to sea, building the innovation state and Boko Haram

The IoT goes to sea, building the innovation state and Boko Haram’s murderous rampage

The scale of the carnage Boko Haram has inflicted on remote parts of Nigeria is becoming more apparent every day and satellite imagery shows just how much damage the insurgent group is doing to communities in its territories.

Closer to home, Google’s Project ARA gets another outing, we look at how economies can deal with the jobless future, what a terrible aunt Ayn Rand was and how the IoT is going to sea.

The IoT goes to sea

At the CES show two weeks ago Ericsson launched their new maritime cloud service that promises to connect ocean going ships to the same services available on land

Google unveils more about Project Ara

Project Ara is Google’s attempt to reinvent the smartphone, the project came a little closer to completion with the company showing off some of its progress

Creating the innovation state

What do we do in a world where most people’s jobs have gone? Create an innovation state rather than a welfare state could be an answer suggests one economist.

The extent of Boko Haram’s massacres

Words fail to describe the horrors being visited on the people of Nigeria.

Ayn Rand was a terrible Aunty

What happened when one of Ayn Rand’s nieces asked aunty for a $25 loan?

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Daily links

Apple extends its lead over Android in smartphone activations, a teenager’s view on social media and Google’s declining market share.

Today’s links are somewhat more upbeat; starting with Apple extending its lead over Android in smartphone activations, a teenager’s view on social media and Google’s declining market share.

Apple takes the lead in smartphone activations

In their regular survey of mobile phone activations, research company Kantor found that Apple have taken the lead back from Android phones.  The Kantar Worldpanel ComTech global consumer panel monitors the brands of phones being connected through selected apps to give them an idea of what’s going on in the smartphone marketplace.

While not an absolute numbers, and one that was inflated by the new range of Apple iPhones released late in the year, it’s clear Apple are by no means out for the count when it comes to the smartphone market.

What teenagers think of social media

I’m not sure how accurate or scientific this story is, but it illustrates how complex the social media industry is and how dangerous assumptions are with what age groups use new media channels for.

How boring can driverless cars be?

Another story points out driverless cars are actually quite boring to ride in. Maybe we’ll all catch the train insead.

Google loses market share

Since signing an agreement with Firefox to be the default search engine provider, Yahoo! sees its share of the marketplace spike upwards. Should Google be worried?

So you thought a tech job was safe?

Document service Evernote cuts jobs proving that even a job in the hottest parts of the tech sector isn’t safe. Notable in this story is the concentration of employment in two locations which shows Silicon Valley isn’t keen on remote working at all.

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