Tag: entrepreneurs

Blinking

Sometimes a business has to change, despite customer opposition

A while back I wrote about leaving customers behind. As a business grows or evolves some customers are left behind.

That’s not to say those customers are wrong or bad, just that they are not the right fit for the long term objectives of your business.

Sometimes those customers are raving fans and passionate patrons are important; if you can meet your clients’ business and emotional needs then you, and your customer, are in a great place.

But not always, sometimes those fans are a boat anchor to your business.

In 1998  Steve Jobs announced he was ditching the Apple Desktop Bus (ADB) standard for Mac computers and moving to the USB standard for new computers. Thousands of outraged Mac fans swore they would never buy an Apple computer again.

Henry Ford is quoted as saying if he’d asked 1890s what they wanted, he’d have built a better horse cart rather than a motor car.

Sometimes customers don’t know what they want and sometimes those who do know what they want aren’t the customers you want.

If you have to make that decision, it has to be firm – blinking in the face of opposition doesn’t work. You’ve shown you’ve blinked on one thing and you’ll be blinking on more. You’re now owned by your customers and the most conservative, risk adverse ones at that.

Once you’ve given ownership of your business to your most conservative customers, you’ll have to fight to regain control.

It’s much better to make a calculated, informed decision and go for it  – if you’re right, your business is going to be stronger without those risk adverse and often low margin customers.

A lot of people decided they wouldn’t buy Steve Jobs’ or Henry Ford’s products again. Eventually they did.

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Is your business killing you?

Building businesses can hurt your health.

It’s hard work running a business and often we hear stories of the tycoon who drops dead from a heart attack or finds themselves divorced, friendless and penniless at the end of many hardworking years in building up their venture.

Being an entrepreneur means you live in your business as much as work in it, but it if we’re not careful it can kill us.

Know your finances

There are some who believe that a business plan and cash flow projection are unnecessary, they are wrong and at best are falling for survivor bias.

Insufficient capital is the main reason why good businesses fail, it’s also the leading cause for marital breakdowns and the failure of business or personal relationships.

Not understanding your finances means you have no idea whether your business is really profitable or if those returns are sustainable. If you don’t realise the cash position of your venture than you are at real risk if there’s an unexpected change in the market should an unexpected event like sickness or a tax bill arrive.

Take a break

If you don’t take an occasional vacation you are at risk of genuinely going mad. You need some time away from the grind to recharge your batteries.

Getting away from daily work issues also helps your business as it’s an opportunity to see the wider perspective of the markets and society you operate in.

Exercise

Many of us don’t get time to exercise, which starts to slow us down both physically and mentally. Even if our businesses are a success, we may not have the health to enjoy the benefits. Remember the guys who die of a heart attack at 50.

Eating

Coupled with not exercising is having a bad diet, because we don’t have time to eat well we often end up eating convenient junk or not have a balanced diet. Take time to grab a healthy breakfast and lunch.

Poor work practices

When we stressed, racing to get a job done or under pressure, we often take shortcuts or break regulations. This can be anything from a truck driver not respecting driving time limits, a plumber not lifting heavy goods properly through to a consultant not changing the tyres on their car because they didn’t have time to be off the road.

Either way, not respecting safe working practices can be catastrophic for the business person and those around them.

Have an objective

Your business plan should have objectives for your business on a 12-month, one year and three year horizon along with an exit plan.

An exit plan could be building great apps, revolutionising your industry, amassing a retirement nest egg, handing the operation to the kids, franchising the business, a stock market float or making a trade sale.

Whatever your reasons for being in business are, having a clear objective to work towards helps guide you through the morass of daily tasks in running a business.

Ditch the negative people

Whingeing, whining negative customers will drag you down, similarly with business partners and employees who will bitch and moan about customers, the government or staff. Successful businesses are run by optimistic people.

Be objective

The flip side to negativity is undue optimism and a lack of objectivity. It pays to have a realistic view of where a business is going and often that vacation helps you get the objective view needed.

When you get a great business idea it can difficult to let go, so that’s why we need the ability to step back and understand who we are, why we are doing this and where we’re going with the project.

Even if our businesses are successful, we need to be a position to enjoy the hard work and return on our labour.

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What business can learn from Groupon

How can businesses use the web to grow like the group buying companies?

Groupon, pioneer of group buying and one the fastest growing companies in history, will have its launch on the stock markets today with an initial public offering (IPO) that’s values the business at thirteen billion dollars, more double the $6bn that Google offered for the three year old company last year.

A recent Business Insider profile of Groupon had some fascinating insights on this unique company and its growth, there’s a number of lessons that most business owners, entrepreneurs and managers can take from this company’s dramatic growth and market leadership regardless of the sector they operate in.

Apply tech to your business

Many people make the mistake that Groupon is tech startup when it’s actually a sales operation.

Groupon’s business model isn’t really new, what they have done is applied various web technologies to the directory and voucher shopping industries and come up with a 21st Century way of doing things.

Bringing together different modern tools like social media, cloud computing, local search and the mobile web makes businesses more flexible and quick to develop new market opportunities.

Prepare for quick changes

Groupon was born out of another business – The Point. As The Point steadily died, Andrew Mason and his mentor Eric Lefkofsky decided to try something different and Groupon was born.

This ability to change focus quickly – often called “pivoting” – is essential in changing markets. In volatile times like today where today’s business conditions can’t be taken for granted we have to be prepared for rapid changes.

Fortunately the cost and time to changes your business focus has dropped dramatically with digital and online tools, which is another reason to embrace tech.

Get a good business mentor

Eric Lefkofsky bought maturity and a perspective to Groupon’s young leadership, having a different and more experienced view of the business helped it develop and grab the opportunity.

An experienced business mentor can be worth their weight in gold.

Back a good idea

In Nicholas Carson’s Business Insider profile he describes Andrew Mason role at Eric Lefkofski’s business before The Point as “an intern, ‘kind of squatting in their offices'”. Lefkofski was prepared to back the geeky kid camping on his premises.

Putting your prejudices and judgements on the shelf to back good ideas, particularly those that don’t cost much to execute, is one way to find where the opportunities lie.

Tell your business story

Regardless of what you think of Groupon’s claims, they tell a very good story which has lead to their amazing growth and the development of the group buying industry.

Being able to tell your story, in your terms, is one of the great advantages the web, local search and social media deliver. There’s no reason why your business shouldn’t be dominating the local market in whatever field you work in.

Regardless of what your business does, it can benefit from applying the online tools that are available to all of us.

We may not be the next Groupon but the web gives us the opportunity to build our business to take advantage of the 21st Century. It’s worthwhile understanding the new tools at our fingertips.

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Using free services

What traps are there when using free online services

The lure of free is attractive – free web hosting, free software or the free lunch always grabs our attention.

Deep down though we know there’s really no such thing as a free lunch and the same is true with all the other free deals, there’s always a cost of some sort.

Often the definition of free can be a problem; there’s the social media model of free that harvests your personal data, the Silicon Valley version that hopes a big company will buy the service, the earnest work of volunteers and the freemium marketing model.

Most computer users have used the freemium model, this is where the business gives away a basic free version in the hope of encouraging enough customers to the paid premium version that has support and additional features. Common examples are AVG Free Antivirus, Google Apps and Mailchimp’s Forever Free plan.

All of the freemium services come with a catch, AVG’s free software is only licensed for home use ­– so no using the free version on your office computer – while Google Apps only supports ten unpaid users and if you have more than 2,000 people on your mailing list then Mailchimp is no longer free.

Developing a free product to raise your profile is a common way for entrepreneurs to enter markets and establish a reputation. This is particularly common in the software and web design industries where coders and designers offer free applications or templates to build their portfolios.

These products developed by entrepreneurial designers and programmers are often great, but as there is the risk the developer will lose interest as their business evolves. The WordPress Guy, Tony Constantino, warns “when a free theme stops being supported in 6months you will get left behind”

By far the most lucrative free model to date has been the advertising supported business. This is nothing new as commercial radio and television stations have had this model for nearly a century, but Google have taken this online with their advertising platform that funds their search tools and many other free services.

A variation on the advertising supported model is the data mining carried out by social media sites like Facebook and LinkedIn. This isn’t as transparent and may be a problem for business users who don’t want to share their client details with an internet service.

Increasingly the free services are based around the Silicon Valley model of a deep pocketed venture capital company funding a business with the aim of building the customer base through offering freebies services with the aim of selling to a trade buyer.

The danger with the Silicon Valley VC model is its instability as most companies shut down without finding a buyer. Even when they do find someone to buy the venture the service often doesn’t last as we saw when the once popular free hosting service Geocities was shut down by Yahoo! in 2009.

Despite the traps free can be good for your business but you should understand the terms, conditions and hidden costs that come with the products. Often you’ll find paying for a product delivers a much more functional and better service that requires less of your time.

One service that might help businesses choose the right free or trial online services is Cheapstart, that compares the various services available for entrepreneurs starting out.

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Survivor Bias – the danger of learning the wrong lessons

How the wrong lessons can be learned from listening to the winners

A recent blog post by Chris Guillebeau on his terrrific Art of Non-Conformity site looked at the value of qualifications.

Chris’ post is a great read and it’s obviously worked for him, though we always should keep in mind with these stories that we’re reading about someone who has managed to make it work.

We all have a lot to learn from Chris and other success stories however the winners’ tales are only half the story; that for every success who dropped out, started a business or travelled the world and did well there are many more who – for whatever reason – didn’t.

That’s part of the equation of risk, that for every success there are failures. For risking failure, the successes are rewarded – despite the best efforts of our political and corporate leaders to engineer away the risks and leave only the rewards for those best connected or placed to take them.

For every winner, it’s also worthwhile listening to those who didn’t quite succeed. The lessons from “failure” are probably stronger and just as enlightening.

Taking a jump, quitting your job, starting a business, becoming a freelancer or travelling the world isn’t for everybody. Many of us are happy staying in the cubicle or the workshop or the village and leading a comfortable, secure and safe life.

Societies need a balance of the risk taking adventurers and the anchors of solid, secure working people. Neither is wrong, neither is bad and a balance of the two is essential for a healthy, prosperous and sustainable society.

It’s not to say we shouldn’t take risks, just understand the dangers are there and your appetite for living with uncertainty before making a big step into business, travel or whatever it is where you see the opportunity.

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The saddest sign you’ll ever see

When a landlord takes possession of a business, there’s a lot of pain behind the signs.

The sign on an abandoned business announcing “Landlord taken possession” usually hides a pile of pain and distress.

It’s not cheap or easy for a landlord to take possession of a business premises and for most to do so it’s usually the end of long period of unpaid bills and broken promises.

Behind that sign is usually months, if not years, of stress and despair as a business owner has held onto a failing enterprise, bluffing their landlord, their suppliers, their staff, their own families and often themselves.

Almost every one of those signs has a story of failed relationships, destroyed friendships and ruined marriages.

Often they didn’t understand the cost of doing business and in many cases because they hadn’t consulted a bookkeeper or accountant earlier they didn’t understand their venture was always loss making despite what appeared to be a healthy cashflow.

When the truth about the businesses becomes obvious, life for the honest owner of a failing enterprise tries to bluff themselves and those around them that things will be okay, that the dream is still alive.

This is what worries me about many of the businesses that participate in group buying deals, they are desperate to keep their business afloat and believe the cashflow or publicity will save their failing venture. Even worse, many don’t understand how that “50% off” deal will affect their ability to pay staff and the landlord.

Even where the failed proprietor has been one the “two percenters” – the 2% of our society that runs their affairs with no regard for the pain and suffering of those they hurt – many people, particularly the smaller suppliers and low paid workers, have taken a hit as bills went unpaid and promises were not kept.

Most business owners though believe in their idea or vision and work long and hard in an attempt to achieve it. The majority of those who end up with the landlord taking possession are often those who ignored the signs and believed things would come good next season, next month or next week.

I’m always saddened when I see a “landlord taken possession” sign like the one near me in the window of what was an Italian restaurant until recently. What’s the saddest business sign you see?

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So you want to be an entrepreneur?

Do you really want to start your own business?

There’s a school of thought that starting your own business is the passport to independence from the rat race or liberation from the servitude of employment.

A lot of blogs, books and writers encourage this idea and there’s no shortage of multi level marketers telling you self employment is the pathway to wealth and status.

On his Planning Business Stories blog, Tim Berry looked at one of the other sides of self-employment, that you’ll become unemployable.

Tim’s observations are right, but there’s a few other downsides to consider before trashing your cubicle, cashing out your savings and establishing that radical startup or buying a doughnut franchise.

I don’t want to work for a boss anymore
If you think your boss is an unreasonable swine wait until you deal with customers, particularly those who don’t pay their bills. Then there’s shareholders, business partners, suppliers and the taxman.

You’re leaving the rat race
No you aren’t. As a business owner you’ll find there’s a lot more rats than you thought when you worked for The Man, as the man employs lawyers, debt collectors and HR staff to deal with the rats.

The sad thing is you’ll probably end up being even more in the rat race, it’s just that you may not realise you’re racing the other rats as you aren’t stuck in traffic with them anymore.

I want to be the boss
That’s a noble and fair aspiration. Just be aware that in your own business, you take the risks and responsibilities too.

The boss at BigCorp can often mess up and move onto bigger and better things as the organisation is usually big enough to hide the mistakes and it’s often in senior management’s interest to hide their subordinates’ mistakes from the shareholders or taxpayers. In your own enterprise, it’s your own assets at stake.

I’ll get a better share of my rate
A common gripe with skilled workers, like plumbers and lawyers, is they get ripped off by their employer who pockets 3/4 of their hourly rate.

When you start your own operation, you’ll learn the existence of overheads and soon realise why you were only paid a quarter of what you were charged out for.

The only way to get rich is to work for yourself
Kind of sort of true, except there’s a big survivor bias in that saying. The people who do really well out of building a business receive accolades and boasting rights, those who don’t get quietly on with their lives if they are lucky.

In a capitalist society we reward risk, and the biggest risk you can take is setting up your own business. If you’re successful you’ll be rewarded, but the risk of comparative failure is high which is why successful entrepreneurs get more money and accolades than successful managers or politicians.

You’ll work fewer hours
This is probably the greatest myth of all, usually perpetuated by someone selling a multi level marketing scheme. In truth, you’ll work longer hours and many of those will be unpaid as you chase up debts and fill in government paperwork.

On the rare occasions you do get to sit down and catch up on the news, you’ll learn to dread reports that the government is going to “simplify” or “reform” something. This will almost certainly mean more paperwork for you.

Keep in mind that no politician – be they Republican, Democrat, Conservative, Liberal, New Labor or Labor – is “business friendly”. At best they are sympathetic in the way a non-lethal host parasite is to a warm mammal.

You’ll never work in this town again
Tim’s article makes this point well, that if you spend any considerable time working in your own business – be it a startup, consultancy or small business – you’ll find it difficult to get a job in the corporate sector.

I personally found this after 12 years of running a moderately successful business, basically I was told all of that experience was irrelevant to a corporate management position. In big business terms, I’d have made a better career move if I had been driving a bus for those dozen years.

All of this isn’t to say you shouldn’t strike out and build your own business, for many of us it’s the course in life that suits us and what we work best at. But it isn’t the lifestyle for everyone.

We certainly shouldn’t be saying those who aren’t suited to this lifestyle are bad or inferior people; most folk simply don’t want to take the risks and demands on family, finances and nerves that running your own business entails and this is fair, sane attitude to take particularly in a time of uncertainty.

Successful entrepreneurs have certain skill sets and a focus which can be tough on families, friends and children. For many there’s an element timing and luck as well.

For the success of a capitalist society, we need to celebrate and reward the entrepreneurs and risk takers, but before anyone dives into a start up or small business it’s best to understand the risks and costs involved.

Good luck.

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