Insurers and the internet of things

Microsoft’s partnership with American Family Insurance shows how insurers are adopting the Internet of Things, is the community ready for real time monitoring of risk?

Earlier this week, Microsoft Ventures announced a partnership with American Family Insurance in an accelerator for home automation services.

The insurance industry has an obvious interest in the Internet of Things (IoT) as constant monitoring allows them to make more accurate assessments of risk and quickly adjust policies or premiums when circumstances change.

“We are focused on helping early stage companies bring new products and services to market that can make our policyholders’ homes and lives safer,” Microsoft’s media release quotes Dan Reed, American Family Ventures’ Managing Director as saying.

For consumers and the public at large, there a serious implications of constant monitoring by insurance companies, marketers and government agencies.

As Business Insider points out, Google already holds a massive amount of data on us all with Apple, Amazon, Facebook and Microsoft not far behind.

One of the key questions of the next decade is ‘do we we want our smart smoke detectors spying on us?’ and, if so, do we want it giving that data straight to the insurance company?

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Heating up the smarthome race

Proving that incumbents can strike back, Honeywell takes on Google’s Nest smart thermostat

Last week Apple sent a big message to the smarthome industry with their announcement of the Homekit, this week industrial control giant Honeywell has released its answer to the Google owned Nest smart thermostat with the Lyric.

The Lyric smart thermostat system is quite an impressive package; along with the smart thermostat, it includes a smartphone app and cloud service that lets users control their home heating remotely.

Other features are maintenance alerts, personalised heating settings and geolocation services for turning systems off and on when occupants are approaching or leaving home. To boot, Honeywell claim the Lyric can save households $200 a year.

The big incumbent

It’s a strong push into the smarthome market which Honeywell has been part of since the concept began thirty years ago and it shows incumbents don’t always sit back and wait for disrupters to steal their markets.

The Lyric’s strength is Honeywell’s massive installed base and its army of experienced contractors; the likely way the smarthome market will evolve is that most installations are going to be carried out while homes are being built or refurbished which gives the incumbents even more strength.

Open standards

What’s missing in the media releases and review is whether the Lyric’s cloud services will offer open APIs to other developers and what format household data will be available in. If it’s a relatively open system then it will have a big advantage over Google’s Nest which all indications show is going to be closed to other providers.

No doubt we’ll also be seeing compatible air conditioning units and heaters entering the market soon as well which will drive a standard of some sort to develop in the HVAC field, again the question of how open those protocols will be remains to be seen.

The next move is Google’s, it will be interesting to see how the company will react to the incumbents fighting back and Apple’s strong positioning to dominate the market.

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Microsoft and home automation

Microsoft play catch up in the home automation market with their Insteon partnership

An major Internet of Things story this week was Microsoft’s partnership with home automation vendor Insteon.

This is a fascinating development for Microsoft, particularly given the lukewarm market adoption of Windows tablets and phones.

While Microsoft have some substantial advantages with their internet of things offering for the industrial and commercial markets, home automation is a crowded field where the company is playing catch up.

For Insteon, a partnership with Microsoft doesn’t matter while they have open standards along with support for both iOS and Android, for Microsoft though they have a lot way to go to make a dent in a market that a decade ago many thought they would have dominated.

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