Tag: maps

ABC Nightlife December 2012

Paul joins Rod Quinn on ABC Radio Nightlife across Australia to discuss the tech issues of the day.

Paul Wallbank joins Rod Quinn to discuss how technology affects your business and life. For December 2012 we’ll be looking at business security, Windows 8 and the saga of Apple Maps.

If you missed the program, you can listen to the recording through the ABC website.

Answers to listeners’ questions and links to some of the programs we discussed, including removing Norton Anti-Virus and getting your Windows start button back, are on a later blog post.

Some of the topics we discussed included these below.

We’d love to hear your views so join the conversation with your on-air questions, ideas or comments; phone in on the night on 1300 800 222 within Australia or +61 2 8333 1000 from outside Australia.

Tune in on your local ABC radio station or listen online at www.abc.net.au/nightlife.

You can SMS Nightlife’s talkback on 19922702, or through twitter to @paulwallbank using the #abcnightlife hashtag or visit the Nightlife Facebook page.

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They thought they didn’t have a problem

Apple’s mapping problem could indicate bigger problems at the company

As Apple fans howl about the about the new iOS6 Maps feature which replaces the old one driven by Google Maps, it’s useful to get a cartographer’s view of how Apple got things wrong.

Michael Dobson’s analyis deep dives into the complexities of mapping which can be summed up in one phrase;  “their problem is that they thought they did not have a problem.”

Those Rumsfeldian ‘unknown unknowns comes back to bite a company again.

Like many things in life, mapping is a lot more difficult than it looks and assuming that a drawing or an older map is correct or the features unchanged is risky.

This is not a job you just leave to machines sucking down data from various sources; details needs to be checked, validated and checked again before being added to a map.

What’s worrying about Apple’s map snafu is this probably wouldn’t have happened under Steve Jobs as he’d have used the app himself and yelled at people when it didn’t work.

Apple’s decision to run with a substandard service smells horribly of decision by committee and compromised products being release to suit managerial imperatives rather than delivering one perfectionist’s vision of what worked.

We may well be seeing the beginning of Apple’s evolution into an anonymous corporation.

One of the positives of that is we may also discover a less secretive or hubristic Apple.

How Apple fix their map application is going to be interesting, they certainly have the funds to hire the best brains in mapping along with the 7,000 other employees Google are estimated to have in their mapping division, the question is should they?

For Google, having a huge division building and improving their maps search as geolocation is a key part of their local services and search tools.

Apple on the other hand doesn’t need a stand alone mapping division and while they can afford one, it certainly isn’t an effective use of their capital or management time.

It may well be that Apple will have to swallow their pride and license the data feeds back from Google or even Nokia, or perhaps they could even put in a bid for Nokia just to mess with the minds of Microsoft’s management.

Regardless of which way Apple decide to go, they’ve got themselves in an expensive mess which is going to take some time or money to fix.

For now, I’m sticking with iOS5 on my phone as I like my mapping app too much, particularly the integrated public transit features. My guess is I’m not alone.

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Mapping new industries

Can Google Maps Coordinate change the business world?

As smartphones become ubuiquitious in business, more applications are appearing that take advantage of the devices’ inbuilt features like GPS and cameras.

To date, many of these have services have been in consumer based, social media style applications but as the market matures, more business orientated services are appearing.

Google Maps Coordinate, the latest service from the search engine giant, uses a smartphone’s built in location services to track field staff and allocate jobs through an Android smartphone app.

On top of that, Google have added a Maps-style interface for businesses to schedule appointments and for staff to accept assignments.

It’s a nice but basic product that doesn’t really address any gaps in the marketplace with job scheduling technology being available for over a decade in the logistics and field service industries.

Connect2Field’s chief executive Steve Orenstein compared Google Maps Coordinate to his own product and while Steve is talking up his own company, the comparison does show this is a market that’s well catered for.

Given the market already has plenty of participants, it would make sense for Google to make the API available to existing players and profit from the rich data they can provide, that move might even give the edge to Android devices in an enterprise market that will become a two horse race if Microsoft fail to execute on Windows 8 and their tablet devices.

Unfortunately Google has chosen not to include these services into their enterprise API packages, leaving them competing against existing players rather than working with them.

At the moment Google Maps isn’t on a roll, having dropped their developer rates by 88% to deal with threat from Apple’s new mapping service.

Probably the biggest drawback to Google Maps Coordinate is its lack of integration with Google Docs, the increased siloing of Google’s operations makes the company start to resemble Microsoft and this is an issue Sergei Brin and Larry Page are going to have address lest the company find itself locked into the same inward looking stagnation.

While its difficult to see Google Maps Coordinate surviving in its current form given the nature of the marketplace, the trend in business orientated geolocation services is changing how companies work.

As smartphones take over the market and location based services become accepted, we’ll see more tools taking advantage of the business opportunities. For Google, this sector has huge potential and it will be interesting to see how they succeed in capitalising on their market dominance.

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