Failing our customers fast

Does fail fast mean we get ahead of our customers?

The New York Times suggests the new Amazon Kindle Fire could be the Edsel of electronic devices, Twitter’s new interface is met with dislike and accounting software company MYOB’s latest update receives a universal thumbs down.

At a time when software tools, online publishing platforms and contract manufacturing mean we can get products quickly to market, it’s easy to get ahead of our customers and even our own quality control.

Having the ability to get a something new out at low cost has given rise to the “fail fast” philosophy.

While “failing fast” is changing the way industries work while giving rise to a whole new breed of innovations and entrepreneurs, we want to make sure we don’t fail our customers too badly or too often.

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