Month: May 2010

You are what you tweet

Being careful with what you post online is essential to maintaining your reputation.

“This software you recommended doesn’t work. I want a refund!”

“Sorry, but I wouldn’t dream of recommending that product.”

“It’s on your website! I trusted your company to give me the right advice. Are you telling me now I can’t believe what you write?”

That recent exchange over a third party ad on a computer advice website illustrated the risks people and businesses have when they post online. Even if the post is an online ad, a comment or something else you haven’t done yourself.

Anything online that has your business or personal name attached makes you accountable to the entire world. This was one of the points in our recent discussion about about why advertising may not suitable for your business website.

So you need to be careful with what’s posted online in your name or by your employees. A few weeks back we discussed how one Engineering company deals with employees using social media with the basic rule you have to act online with the same professionalism as you would in your work dealings.

That professionalism also extends to your online ethics. If you are making recommendations it’s best not to receive commissions, rebates or freebies and if you choose to then you need to be clear about your affliations.

It’s not just websites; Facebook, LinkedIn, Twitter, any of the dozens of other social media services or the thousands of web forums hold just as many traps for ill considered comments.

The key rule is to never post anything online that you’d be embarrassed to explain to your mum.

There’s a million voices online and if you’re not one of the trusted ones you’ll be lost in the massive crowd. Your reputation is your most valuable asset.

ABC Nightlife: Who can we trust online?

Millions of Australians are online talking with their families, making new friends and checking out product reviews before they buy. But how much can you trust what you read on the Internet?

Millions of Australians are online talking with their families, making new friends and checking out product reviews before they buy.

But how much can you trust what you read on the Internet?

Join Paul Wallbank and Tony Delroy to discuss who you can trust when surfing the web on your local ABC radio station or listen online at www.abc.net.au/nightlife.

If you’d like to join the conversation with your questions or comments phone 1300 800 222 within Australia or +61 2 8333 1000 from outside Australia.

You can SMS Nightlife’s talkback on 19922702 or twitter @paulwallbank using the #abcnightlife hashtag

Is Microsoft Office 2010 suitable for your business?

Does Microsoft Office 2010 redefine how businesses use technology?

Last week Microsoft launched Office 2010, the latest version of their business software suite, promising to “redefine how Australian businesses can use technology to save, innovate and grow.” We’ll be seeing the new version appear on store shelves and bundled with new computers from the end of the month.

Like the last few Office versions the 2010 edition sees incremental tweaks over earlier releases rather than massive changes, most of these improvements recognise how peoples’ computer use is changing with increased emphasis on collaboration and the Internet along with more media editing in Powerpoint and data manipulation tools in Excel. The changes are good, but probably not compelling for most business users.

The biggest changes have been in the SharePoint collaboration tools which is where the Microsoft Office franchise is most threatened by cloud computing services like 37Signals, Google and Zoho. For businesses looking at taking advantage of the impressive range of SharePoint 2010 features the backend capital cost of upgrading servers and desktops to meet the needs of the new system will be substantial and there’ll need to be a very good business case for those levels of investment.

Upgrading paths are an interesting change to Office 2010, for the first time Microsoft is not going to offer deals to users looking at upgrading to the new version. What this probably shows is how effective Microsoft have been in selling recent versions of Office in OEM packages, where the software is sold cheaply with a new computer with the catch it can’t be used on any other system.

Taking away the price inducement for upgraders will mean most businesses without volume licensing agreements will move to Office 2010 as they replace that were bundled with Office 2003 and 2007 suites.

This means there will be a mix of Office 2010, 2007 and, in most businesses, the odd 2003 system so it will be important to test exactly how Office 2010 will work in your business. Microsoft have a trial edition of the new package available for download and you should run that on a test system prior to rolling out Office 2010 in your work environment.

A potential problem for early adopters is with file formats, while Office 2010 uses the same names — .docx, .xlsx and .pptx — as Office 2007, there are subtle differences in the data so setting the new systems to save in the old format is probably going to be the best way to go, although this will disable many of the new features in the 2010 edition.

Promising to redefine how businesses use technology is a pretty big aim and Office 2010 doesn’t achieve that, although it is a solid product that goes some way in recognising how work patterns are changing in the modern connected office. It isn’t a bad buy if you find the older Office versions aren’t available or the free and cloud based alternatives don’t meet your needs.

5 ways to manage information overload

If President Obama struggles with his information overload, how can the rest of us deal with it? Here’s five ideas on how to manage the inbox deluge.

In a speech to university graduates on the weekend President Obama described some of the problems we face with information overload. That the US President struggles with it despite his army of secretaries, assistants and advisors shows just how big the task has become for the rest of us.

Albert Einstein famously said “information is not knowledge” and that’s certainly true of the net. We need ways to process the data that comes pouring in so we understand the context and value of what we’re reading. Here’s five ways to manage your information overload;

Mail Rules

For most business people, email is the first thing we look at each morning and it’s where half the day can easily disappear. The mail rules built into every email reader help you filter the important from the not so important.

It’s also worthwhile reviewing your email subscriptions every few months and unsubscribing from newsletters that no longer interest you. The less clutter, the better.

Google Alerts

“Unknown unknowns” is a quote from a less esteemed historical figure and there’s a lot we don’t know happening on the net that can affect our lives and businesses. The Google Alerts tool gives you a regular email summary of what’s appeared on the web for any search term you enter.

The right terms in Google Alerts gives you an insight on news and trends about your industry, competitors and customers. It’s a great, but underused, market intelligence tool.

Twitter

90% of what you read about Twitter discusses marketing, in my view Twitter’s real value lies in following smart people who tweet smart things. You get the benefit of the accumulated wisdom of the people you follow and the things they find interesting.

These days I find I spend as much time reading links I’ve saved from Twitter as I do surfing the net. It’s become an invaluable tool.

RSS Feeds

Most websites have a built in feature called Really Simple Syndication, or RSS feed, which pumps out updates to the site as they happen. You can use the built in RSS features in your browser’s bookmarks folder or a dedicated feed reader to keep up to date with your favourite websites. Just click on the subscribe button most websites feature.

Favourites

Bookmarks or favorites is the oldest way to save information off the web and it can result in overload of its own. If you keep your bookmark folders organised, it can be a treasure trove of useful information.

We’re at the early days of the information economy and the flood of data which engulfs us is going to get even greater. The challenge for all of us is to learn how to manage this so we can derive the best benefits from this new economy for our businesses, society and families.

As President Obama said in last weekend’s speech at Hampton University, Virginia;

“What Jefferson recognized… that in the long run, their improbable experiment — called America — wouldn’t work if its citizens were uninformed, if its citizens were apathetic, if its citizens checked out, and left democracy to those who didn’t have the best interests of all the people at heart.

“It could only work if each of us stayed informed and engaged, if we held our government accountable, if we fulfilled the obligations of citizenship.”

The same is true of our personal and business lives as it is of our citizenship. Get informed.

Five ways to deal with our changing economy

The last twenty years have seen massive changes in the way businesses operate, how do you prepare your ventures for the next two decades?

Last week broadcaster Tony Delroy celebrated twenty years of hosting the ABC’s Nightlife spot. The Gadget Guy, Peter Blasina, and myself joined Tony to look at where technology has changed over the twenty years he’s been on air.

One of the things that stood out was how the business world has changed radically; today’s workers have all the tools at their fingertips that once only the the biggest organisations could afford. The amazing thing is the change has only just begun. Most of us are still running our businesses the way our parents did in the age of telex machines and snail mail.

We may have got away with this for the last twenty years, but the rate of change is accelerating and smarter businesses are figuring out how to best use the existing tools while adopting new technologies. Here’s five ideas on how to keep up with our evolving economy.

Train your staff

Last Monday I met a lady who cuts and pastes in the old way, with scissors and glue, because she’s “hopeless with computers”. She’s in her early thirties.

One area we have really dropped the ball in the last twenty yeas is with training, we don’t train our staff sufficiently. For example, simply giving your staff touch typing lessons will improve office productivity out of sight.

Sending the technophobic workers onto an “introduction to computers” course run by most community colleges will have an immediate return on investment, you’ll also probably find the luddites will become your most enthusiastic staff when picking up new technology.

Be curious

We all know people who had to be dragged into the new era, those owners and managers who swore they would never need a fax, mobile phone, a computer or an Internet connection. By not being one of them, you’re ahead of the pack.

Markets are also changing — mobile Internet, social media, higher energy prices and the Global Financial Crisis are all reshaping customer behaviour. A good example is with Yellow Pages where many consumers have stopped using paper directories and now search online. You need to understand where these changes are affecting your business.

Don’t be on the bleeding edge

Early adopters are great for the tech industry as they pay full price and are the crash test dummies for the support sector. As we’ve discussed previously, being on the bleeding edge might be trendy and fun however it’s also expensive and can lead you down some blind alleys.

Sitting back and letting the overhyped version 1.0 of any technology allows you to learn the lessons from others.

Be sceptical

One of the big topics Tony and Peter discussed was the Y2K hysteria. While the rollover presented real risks and the IT industry did a fantastic job of mitigating them, there were a lot of snake oil merchants spreading panic to peddle their wares.

A lot of these people moved on to other technological waves like Search Engine Optimisation and Social Media marketing so have a healthy dose of scepticism when you’re told the world will change unless you buy a certain tech product.

Understand sunk costs

That 486 server or Nokia Banana Phone might have served you well for ten years but it’s crippling your business. It’s time to move on. Similarly any of those bleeding edge technology purchases that turned out not to be so good need to be dumped.

Basically any technology older than five years should be retired unless there’s a compelling business case for retaining it.

Don’t be afraid of failure

As the price of hardware and Internet access falls, so too do the costs of getting ideas, services and products to market. Don’t be afraid of testing new lines.

The key is to “fail fast”, that is to cut your losses as soon as it becomes apparent an idea isn’t working. The sunk cost rule applies here; regardless of how much you’ve spent on an idea if it doesn’t meet expectations cut it fast and move on.

Techonology has now matured to a point where people don’t even notice they are using it, coupled with other changes to society we are going to our market rapidly change over the next twenty years. That makes it a time of great opportunity for entrepreneurs. Understanding those changes and having a team who can react to them will separate the successes from the others.