Artificial meat and disruption of the cattle market

Cultured meat promises to disrupt agriculture as growing beef moves from the farm to the laboratory.

treating your customers like milk cows is not a recipe for success

In thirty years ‘cultured meat’ will be commonplace and it will disrupt the cattle market Professor Mark Post warned the Northern Territory Cattlemen’s Association earlier this week.

Artificial, or ‘cultured’, meat is a dramatic change for the food industries and it promises, or threatens, to radically transform the cattle grazing business.

This is another example of an industry that wasn’t expected to be affected by change facing a radical transformation. It shows again few of us are immune from change.

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Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

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